B2B Marketing Traction

APRIL 30, 2014

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. It’s not just that social media technology is a new “tactic” that must be learned and adopted.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. Not reaching your social media marketing goals? for more on this.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

MAY 25, 2012

Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 6, 2015

In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you. So, now you can see some possibilities for storing contact information on LinkedIn.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. time to read, they are bombarded with information ( thanks, Internet! ) And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JANUARY 4, 2013

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Do be organic. Be strategic yet human.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

NOVEMBER 24, 2014

Follow some of your suppliers, customers and some industry media writers and their publications. You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Social Media/Web 2.0 b2b marketing social media twitter' Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

MAY 30, 2014

Your business must show up consistently across online platforms, including your website and social media. An un- or poorly-branded company page on social media shows that you’re not consistent. When (not if) people follow you, you need to deliver content and information consistently. Contact New Incite today.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

NOVEMBER 19, 2014

The Internet has made information about the competition more accessible for researchers. I gather this information from the websites, their social media platforms, from interviews and customer surveys. So if your marketplace is crowded with competition, don’t feel that it would be a waste of time to do your research.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. I think that is why the survey shows social media is a small fraction of traffic to websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

MARCH 14, 2014

There was an awkward pause, after which the sales man launched into a fast-paced monologue about how he’s using social media to do lead generation. I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

JUNE 23, 2014

Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another. People are inundated with messages, news and information.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 2, 2014

I read a a report on the most recent Global C-Suite Study by IBM that recommends Chief Marketing Officers (CMOs) establish close working relationships with Chief Information Officers (CIOs). Their role now involves technology in the form of websites, content management systems, social media, big data and analytics.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

DECEMBER 15, 2011

This give you clues as to what media visitors to your site prefer and what topics are most popular. Re-purpose great content into multiple media formats and track the results. What media do they like the most? Watch and listen on social media. Leverage the most popular page topics on your site.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

FEBRUARY 19, 2015

She does her own marketing, and recently mentioned that students from a class she teaches keep reaching out to network with her, and she thought a Twitter chat might be a good way to connect and share information. Do you need help with your marketing and social media strategy? Social Media/Web 2.0 Contact New Incite today.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

APRIL 13, 2012

Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Backup your social media profiles, including content and contacts or followers. V3 Integrated Marketing’s blog post on how to back up your social media accounts.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

NOVEMBER 2, 2012

Here’s a recent experience I had while on the website of a self-proclaimed “SEO expert” and “Top Social Media Marketer” I saw an offer for a list of top WordPress Plugins (see above). I have no problem with giving my email address to a company offering to add value by letting me download their information.

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

MARCH 7, 2014

I believe that marketing staffing is becoming more like IT (Information Technology) staffing. Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. Contact us today for more information on how we can help you with your marketing needs.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MARCH 13, 2012

I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. For example, if you sell graphic design, explain how great design makes a difference on different media. Follow other bloggers in your space and make note of what they write about.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First you have to get known online through social media and traffic to your website. Always give credit to your news and information sources. So, how do you get to trust online?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

DECEMBER 17, 2013

Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Websites that are linked to from social media sharing sites perform better in search results. Flickr Photo by Johan Larsson, Some Rights Reserved.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

FEBRUARY 22, 2012

And social media has a lot to do with it. To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services. For information on getting “there,” contact New Incite today. You bet it does.

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

NOVEMBER 27, 2013

Please note: I requested more information about the survey results and statistics, including how many CMOs were surveyed, and I will report back and update this post when I receive it. Once a buyer lands on your site or engages with you on social media, you have an opportunity to fulfill their need.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

MAY 11, 2015

Selfie stick video or photo social media campaign. Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Or, send a branded media stand for them to use while watching your video or even a video player itself, preloaded with your video. Some Rights Reserved.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

APRIL 13, 2015

social media (other than blogs), 2.) People want information when they are ready to buy, not when you want to sell. Use storytelling distributed on social media to “pull” buyers. Your great content in the forms just mentioned exist on social media platforms and on your website. eNewsletters, 3.) case studies.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 10, 2012

When it comes to blog posts that you share with your connections on social media, the post headline is even more important. 5 Tools to Battle Social Media Content Overload. For more information about great headlines or for help with your online marketing, please contact us at New Incite today.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

JANUARY 31, 2013

I’m just saying I’d rather scan some text than endure a long video to get the small bit of information I need than be a captive viewer for several minutes. Why do companies or people have to get dragged through the media ad infinitum? That’s what I’m talking about.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

APRIL 4, 2014

It also recognizes the buzz your site pages get on social media. Research what information your audiences want and need and create and provide content around that. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. Find out how to build a great-performing site.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

DECEMBER 9, 2014

Connect with industry thought leaders, editors at publications, potential partners on appropriate social media. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. What’s appropriate?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

APRIL 9, 2012

Do you want to train or inform your readers? If you need help defining your blogging voice or getting started in blogging or social media, contact Jennifer Beever at New Incite today. We provide social media and blogging strategic plans, blog set-up and training, and blog ghost-writing. Do you want to be controversial?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers? How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

NOVEMBER 25, 2013

The way to find out your conversion score or conversion probability is to interview or survey your prospects and review your website and social media presence and platforms for any glitches, inconsistencies, lack of transparency – anything that causes friction or anxiety. Didn’t get the information they needed?

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

OCTOBER 28, 2014

Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? For more about the different industry phases, see my previous post, What Should I Spend on My Marketing Budget?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 26, 2012

Engage with other bloggers by commenting on their blogs and other social media. Contact us today for more information about our blog services. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. Send a press release out about your blog. and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100