article thumbnail

User-Generated Content on Social Media: Showcasing Customer Experiences in Retail

Benchmark Email

In the modern retail landscape, consumers have access to an abundance of information and options when making purchasing decisions. Many consumers are wary of traditional advertising and brand-generated content because they perceive it as biased or promotional. However, this abundance can lead to skepticism and hesitation.

article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways to Increase Traffic With User-Generated Content

Scoop.it

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

article thumbnail

What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

article thumbnail

User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. The campaign was informative, inspiring, and relatable to the audience.

article thumbnail

Crowd-Powered Impact: Benefits of User-Generated Content

Valasys

UGC or user-generated content is an original and brand-specific content created to spread awareness and goodwill about the brand. In this blog we talk on everything related to UGC and answer questions like what the benefits of user-generated content are, how to utilize UGC for marketing, and where does user-generated content come from.

article thumbnail

Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Guest post by Nina Petrov.

eCommerce 292