SmartBug Media

APRIL 6, 2020

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. What Are Marketo Programs?

Marketo 66

Marketo Top of Funnel Landing Pages Multi-Channel 66

KoMarketing Associates

JUNE 23, 2016

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. Where do you go to find specific information? Marketo Data. Let’s use the example of an online advertising campaign.

Lead Ranking 59

Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. This platform puts B2B marketers in an extremely informed position.

Marketing Automation Services 77

Marketing Automation Services Marketo Enterprise Management Work Management 77

Adobe Experience Cloud Blog

MAY 2, 2017

Often, we think of marketing as being “online” and “offline” or “traditional.” No longer can your marketing be divided into these separate entities, so bridging the gap in online and offline marketing is essential. In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging.

Work Management 134

Work Management Marketing Management Paid Search Agency Thought Leadership 134

Vidyard

MARCH 5, 2021

With that growth comes the need to organize, track, and measure your video investments’ effectiveness, which means the time has come to evaluate an online video platform built for business. Use Cases of an Online Video Platform 1.1 Identify What You Need from an Online Video Platform 2.1.1 Contents 1. Video Marketing 1.2

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

NetLine

NOVEMBER 1, 2018

For Marketo-magicians leveraging the NetLine Portal for lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. With Marketo, marketers can methodically transform marketing qualified leads into sales qualified leads. In Field Details, add fields.

Marketo 45

Marketo Sales Qualified Leads Lead Ranking API 45

Webbiquity

AUGUST 4, 2020

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Several elements determine the success of your webinars. ClickMeeting.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Mismatched Content Type Priorities.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. Marketo Engage. Users get information from pre-built reports on every major sales metric. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Adobe Experience Cloud Blog

OCTOBER 21, 2020

LiteracyPlanet is an online gamified learning resource designed to help school-aged children of all ages and levels. With the slashing of marketing budgets heard around the world, social media and online advertising costs dropped suddenly when the lockdowns began. Tip 1: Increase your advertising when it’s advantageous.

Lead Nurturing 174

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 174

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. Marketo Engage. Users get information from pre-built reports on every major sales metric. Forecasting.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

MAY 23, 2016

Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. Connecting online and offline experiences is not a new endeavor; many marketers understand the need for it. Online marketing affects offline behavior and vice versa. Set Goals and Success Metrics.

Advertising Channels 94

Advertising Channels Mobile Advertising SMS Thought Leadership 94

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” Hats off: Marketo is well-established there now. We all need some of that.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

The Point

JUNE 25, 2019

The reasons for this are varied, but many of them center on the quality of the underlying data, and the degree to which information about a particular lead, or opportunity, or closed deal is captured and tracked accurately. Are all of your technologies passing information effectively? What do your leads and accounts look like?

Marketing Attribution 242

Marketing Attribution Work Management Marketing Management Marketing Automation Services 242

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. Content is the best way to be helpful, relevant, informative, and timely.

Digital Asset Management 174

Digital Asset Management Webcast Digital Transformation Marketing Management 174

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

Martech

JULY 27, 2023

I couldn’t find much good research online in 2020 — conflicting information everywhere — so I started interviewing people and I decided to turn that research into a book which I am really trying to finish this year! Q: Is there an alternative universe where you became a Marketo champion or a Pardot person?

Marketing Automation Services 96

Marketing Automation Services Advertising Agencies Work Management Hubspot 96

Adobe Experience Cloud Blog

JUNE 9, 2015

Endocardial Fibroelastosis…Triple Therapy for Refractory Immune Thrombocytopenia…I think I heard almost every term in the New England Journal Medicine, but as attendees sat in on sessions like “Healthcare’s Empowered Consumers: Owning the New Customer Lifecycle” and “What if navigating healthcare were as easy as shopping for gifts online?”,

Marketo 48

Marketo Conference Thought Leadership Blast Campaigns 48

Adobe Experience Cloud Blog

APRIL 1, 2015

When a purchase is made online, Google has made it fairly easy for marketers to tie revenue back to the ad. Armed with this information, marketers can now create more intelligent AdWords campaigns by focusing their bidding on the keywords that generate the most revenue—regardless of whether the purchase was made on or offline.

Marketo 48

Marketo ROI Adwords Google 48

SmartBug Media

FEBRUARY 10, 2020

It should come as no surprise that your prospects are online researching your products and services long before they’re ready to buy. Below, we provide the definitive guide to Marketo Lead Scoring —which will help you grow your business by understanding your prospects and where they are at in the marketing funnel. What Is Lead Scoring?

Lead Scoring 19

Lead Scoring Lead Ranking Marketo Sales Qualified Leads 19

Ambal's Amusings

FEBRUARY 8, 2010

Vendors who deliver compelling content to match buyer information needs will be the big winners as B2B dollars begin to flow again. Increasing buyer access to information from social media, buyer communities, online research and more. Click and download FREE eBook from Marketo and ClickDocuments. Related Blog Posts.

Emarketing 100

Emarketing Vendors Content Marketo 100

Biznology

MARCH 7, 2019

Part of the upturn is due to the growth of the proprietary client conference , where B2B companies host clients, and often prospects, with an array of educational and schmooze opportunities. Sirius Decisions , Terminus and Marketo are prime examples. March 24-28, Las Vegas, Marketo Marketing Nation Summit. April 2019.

Conference 146

Conference B2B Marketing B2B DemandBase 146

KoMarketing Associates

JANUARY 19, 2022

Marketing Automation Platforms Like Marketo and Pardot. One of our favorite solutions at BlueVoyant is our marketing automation tool (we use Pardot , but our team kindly argues with each other on what’s the best tool every week – mine is Marketo ). Eliana Vuijsje, Marketing Director at Adaptive Shield. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

Until now, however, the AdWords conversion tracking tools have only worked for basic online conversions, such as a lead submission (form fill-out) or e-commerce transaction. Marketo Integration. That’s why I am excited that Marketo is the first marketing automation vendor to announce integration with this new feature.

Adwords 48

Adwords Marketo Optimization Conversion 48

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. We are then using this information to score campaign members. How did we do it?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

MAY 17, 2013

Author: Phil Fernandez Today Marketo began trading as a public company on The NASDAQ Global Select Market under the symbol “MKTO”. Marketo is dedicated to providing a marketing software platform that enables organizations to engage in this kind of modern relationship marketing. You can read about it and see some pictures here.

Marketo 48

Marketo B2B Thought Leadership Thought Leadership Paid Search Agency 48

Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

SalesIntel

DECEMBER 6, 2023

Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Webbiquity

SEPTEMBER 27, 2019

Security: Determine whether your company follows all necessary practices to ensure safe information transmission. But, according to Marketo , 41 characters or 7 words is the best length for email subject line in 2019. Image credit: Marketo. How to Audit Your Email Campaigns. Don’t forget to test all of the links.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

People are used to consuming short bits of information and when presented with a longer piece, they simply scan the article or jump directly to the summary. It Provides Detailed Information. You then assign more value to the article, which in turn makes you more attentive to the information at hand. Adjust Your Fonts.

Planning 268

Planning Content Work Management Paid Search Agency 268

Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Reference specific aspects of their online behavior that caught your attention and demonstrate how your solution addresses their unique challenges.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Adobe Experience Cloud Blog

JANUARY 30, 2019

Marketers are forced to rely on information that’s outdated, contradictory, misleading or otherwise flawed, and that’s costing them. Don’t drown in excessive information. Determine exactly what kinds of data are relevant to answer your questions and help you make informed decisions that fulfill your business’s goal.

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

Adobe Experience Cloud Blog

DECEMBER 13, 2017

To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. I’m going to keep it at a pretty high level in this post, but there’s a ton of information online—even some Web Security Fundamentals from Google. What is TLS/SSL?

Marketing Automation Services 133

Marketing Automation Services Google Landing Pages Work Management 133

Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. Tip #3: Create Conversational Content.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174