B2B Marketing Traction

MAY 1, 2013

In today’s world of fast-paced and competitive product launches, a marketer’s ability to get attention and attract potential buyers is critical. The earlier preliminary marketing activities get started, the more impact and success the launch will have. Where does he or she get information? Here’s why.

Planning 100

Planning Product Buyer Personas Campaigns 100

B2B Marketing Traction

MARCH 12, 2013

I’m surprised by the number of organizations that do not run marketing meetings well, if at all. Marketing has long been considered a creative task, as opposed to a mission-critical operation in businesses. As a result, there is too much focus on creativity and too little focus on the operational aspects of marketing.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

FEBRUARY 19, 2015

Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. She does her own marketing, and recently mentioned that students from a class she teaches keep reaching out to network with her, and she thought a Twitter chat might be a good way to connect and share information. Contact New Incite today.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers? How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

AUGUST 19, 2011

As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. If you fail to plan, you plan to fail. for more on this.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

FEBRUARY 23, 2015

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Do you need help getting a email newsletter or other marketing started the right way? Contact New Incite today. Some Rights Reserved.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

OCTOBER 8, 2012

As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan. The scope of your marketing activity will depends upon your budget (how much “gas” can you buy to fuel marketing?),

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

FEBRUARY 17, 2015

Too many marketing people are pitching WordPress websites as easy and claim that they can handle the whole project. A website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. Write a web site update plan.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

SEPTEMBER 21, 2012

More startup businesses are adopting a model of outsourcing certain business functions such as marketing, finance and development. By outsourcing marketing, startup businesses can get hands-on senior-level expertise without having to pay salary, overhead and benefits for a senior-level full-time employee.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

MAY 25, 2012

Implementing a social media marketing program can feel like Alice in Wonderland going down the rabbit hole. How can you be productive as you start your social media marketing program? Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

NOVEMBER 28, 2012

A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Content marketing is working.

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

MARCH 20, 2015

Too many business people jump right into tactics when it comes to marketing. But this is why a lot of marketing – and a lot of businesses – fail. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 12, 2014

A good marketing consultant delivers solutions, implementation and results. Here are a few of the top “bad news” messages marketers have to deliver and how to present them as painlessly as possible. They have just hired you to make their marketing better, and they have a terrible logo, website, marketing message, etc.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

OCTOBER 12, 2011

This means that you need to be strategic when you plan your content. Provide quality information that solves problems, answers questions, and gives you credibility. What kinds of content will fuel your online marketing machine? Have a plan and follow it with discipline. Here are some ideas: Blog posts.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

OCTOBER 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends. Yes, marketing can be scientific!

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

APRIL 9, 2012

Do you want to train or inform your readers? I think that most people plan what they will write about when they start their blog, but they develop their voice as they get into it. We provide social media and blogging strategic plans, blog set-up and training, and blog ghost-writing. Do you want to be controversial?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

OCTOBER 15, 2010

One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. Once you have your information, get the right people in the room to discuss what to do about it. So what about the hard part – the analysis?

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. The Blog for Business Results workshop is designed for business owners and professionals who want to add blogging to their marketing mix. Who Should Attend? About the Workshop Presenter.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

APRIL 2, 2012

” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. So, you need to plan enough time to write quality content. A 2008 Technorati study showed that the blog abandonment rate was over 90%! How much time each blog post can take. Please comment below.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. The organization needs marketing but doesn’t have the budget for full-time staff. Not every organization needs a full-time, senior-level marketing executive.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

JANUARY 30, 2013

The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. Business to Consumer marketers should start with Facebook. The reasons are simple. LinkedIn has personal profiles and company profiles.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

JANUARY 4, 2013

Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. It’s designed to allow people like you and me to share information that we like. Do be organic. Say what you mean and do it in an authentic way.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

DECEMBER 9, 2014

“But wait a minute,” you say, “what do you mean, pre-launch marketing ? ” That’s right – I said pre-launch marketing. There are some things you can do to get a running start on your startup marketing. This post gets a little more into what to do in your pre-launch marketing.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JANUARY 15, 2015

Jennifer Beever has been getting marketing results for clients through search engine optimization, web sites and online marketing since 1998. She has been asked to speak about LinkedIn to a variety of groups, including the Institute of Management Consultants, ProVisors, the Association for Strategic Planning and others.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

MAY 8, 2013

It’s nice the Internet has caught up other types of buyers in making more informed decisions before they buy. Why Your B2B Marketing Needs a Hub and Spoke System. Contact New Incite today for information on how we can help you create a strategy, a tactical plan, and implement the plan.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

APRIL 26, 2012

Advertise the blog in your email signature line, newsletters, and other marketing collateral. New Incite offers blogging services including blog plans, set-up, training, and blog ghost-writing! Contact us today for more information about our blog services. Increase the frequency of your blog post writing. and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

DECEMBER 6, 2011

Are you leveraging your B2B marketing assets to achieve better results faster? Spending your marketing time, resources and budget on tactics and strategies that accelerate marketing results is better than spending your time, resources and budget on tactics that take a long time to produce results. — Archimedes of Syracuse.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

JANUARY 15, 2013

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. Put an implementation plan together.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

NOVEMBER 27, 2013

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. The findings included the following: 78% of CMOs believe custom content is important for future marketing. Marketing departments plan to spend $135 billion on online content in 2014. Focus your content.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100

B2B Marketing Traction

JUNE 25, 2014

Ongoing marketing to your customers must be done with a clear understanding of who they are, what they need, and how and what they may buy again. Or, how about a link to a running portal with resources and valuable information? (Or How about some information on how to prevent smart phone theft, which is a growing problem?

Loyalty 100

Loyalty Brand Identity Branding Customer Satisfaction 100

B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. Many buyers go online to source information for their buy decision. Of course they will advocate online marketing and search! We’re experts at online marketing.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

OCTOBER 27, 2011

In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 25, 2010

Dave Logan, Co-Founder/Senior Partner of Culture Sync, Professor at the Marshall School of Business at USC, and C0-Author of the book Tribal Leadership , presented the opening keynote at the Association for Strategic Planning annual conference in Pasadena, California. If you find this information helpful, please comment about it below.

Planning 100

Planning Marketing & Strategy Cable Conference 100