Biznology

APRIL 16, 2014

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building.

Link Building 80

Link Building Ad Building Content Marketing Lead Scoring 80

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. You can use the links below and also after each video to navigate through the videos and sections.

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Beyond entity associations, “implied links” could also infer unlinked URLs written in text, as a commenter on the SHIFT article indicates. What do you think?

Link Building 120

Link Building PR SEO Ad Building 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Biznology

JUNE 20, 2013

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

Link Building 80

Link Building Outreach Ad Building PageRank 80

KoMarketing Associates

JANUARY 27, 2015

Depending on how your company is structured, these could be questions for brand, email, product, customer service, or executive teams: Have we completed market research at any point over the last year? If your organization has completed marketing research, this can cut down the time it may take to put together accurate buyer personas.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. They’re essentially what users type into search engines while looking for information or products similar to yours.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

seo.co

APRIL 26, 2023

Legal marketing, link building and SEO have seen some shifts in the recent past. For law firms and attorneys, strategizing with these trends in mind will only enhance online marketing ROI. In fact, we almost considered adding video marketing as a separate #6 to our list of top legal marketing trends.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

EMagine B2B Blog

APRIL 30, 2013

You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. Some clues into this would be: - does the website have a physical address and contact information posted? - Offer Value, Not Brand.

Link Building 40

Link Building Ad Building Effectiveness Blogger 40

Hinge Marketing

APRIL 20, 2016

More than 20 years ago, Phillip Kotler, recognized by many as the father of marketing, warned that “information middlemen providers (“metamediaries”) would emerge on the Internet and assemble and offer evaluations of different suppliers for a small charge.”. Since then, the marketing mix has changed radically and grown in complexity.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This infomation can uncover new link building opportunities and potentially harmful links. Moz Open Site Explorer. Google Trends.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Biznology

JULY 25, 2012

Next, comes links from respectable websites such as news outlets or powerful blogs that receive a lot of traffic. Inbound links can be “dofollow” or “nofollow” and there is a misconception that “nofollow” links aren’t worth attaining for link building purposes.

Online Marketing 80

Online Marketing Link Building Wikipedia Lead Scoring 80

Hinge Marketing

AUGUST 9, 2013

Search engine optimization (SEO) and link building services have bad reputations associated with them. But when done correctly, SEO and link building will increase a website’s authority and traffic over time. Link building used to be a simple process. The world of online marketing has changed.

High Quality Lead 48

High Quality Lead Link Building Buy Ad Building 48

Go Beyond SEO

JANUARY 25, 2024

The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

seo.co

FEBRUARY 8, 2023

The online marketing and SEO industry is a highly competitive arena. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). Tests have shown that users pretty much depend only on the information that appears on the first page of Google and Bing searches.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

KoMarketing Associates

JUNE 30, 2015

In my last post , I wrote about the fact that there are two key components of successful link outreach. The first component is getting people to actually open your link requests and what elements online marketers should consider. Here are four key steps for improving your success rate at link building outreach.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. Prospective clients now have access to more legal information than ever before, and your competitors are working harder than ever to make sure they attain more visibility than you do. Lawyer link building is critical for SEO.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

KoMarketing Associates

NOVEMBER 15, 2018

Many marketers still struggle to align these imperative areas of online marketing. You know you are entangled in SEO when you hear Penguin, and you think of link building schemes instead of this little guy. This should certainly be considered when thinking about link building tactics. Not so much.

SEO 121

SEO Ad Frequency Content Keywords 121

KoMarketing Associates

DECEMBER 16, 2014

As the MarketingSherpa article infers, B2B buyers’ review of vendor information extends beyond online research. But B2B SEOs can leverage this realization to make more informed online marketing decisions. B2B Online Marketing Blog Content Marketing' What are your thoughts on this survey?

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

KoMarketing Associates

MAY 30, 2018

For KoMarketing, Twitter lists help keep our team aware of important client and industry updates, content marketing developments (client-specific and competitive), and broader strategic information. SEO Link Building. SEO-specific link building was one of the primary reasons I started using Twitter (nearly a decade ago!).

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

Valasys

MARCH 5, 2024

If you want your website on the first page of Google results, talk to King Kong , the number one Irish digital marketing agency with a unique perspective, they can actually guarantee top spot within 90 days, as crazy as that sounds.

Google 40

Google Marketing Websites Business Marketing Agencies 1 40

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The Koozai YouTube channel is made up of a creative group of digital marketing experts. If you work in digital marketing, this channel is for you! 4. Koozai.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

KoMarketing Associates

JULY 20, 2017

In this post, we’ll look at some of the most common SEO myths being passed around the online marketing industry and determine whether each is true or false. With that said, site architecture is a critical factor to make sure that information can be found by both users and search engines and XML sitemaps can certainly help this.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

SEPTEMBER 8, 2015

Organizations request information from KoMarketing for a range of business reasons. We receive a lot of questions about our “online marketing process”. For KoMarketing, the mechanisms we use to generate results revolve around a comprehensive search engine marketing plan built on content and third party communication.

PPC 120

PPC Social Media SEO Marketing Management 120

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Align with Link Building Initiatives. Align with Link Building Initiatives.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

seo.co

SEPTEMBER 25, 2023

Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. Develop your own online presence. The service segments that exist within a digital marketing agency go well beyond simply “ SEO & link building.”

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

KoMarketing Associates

FEBRUARY 6, 2018

One of the first questions we ask when onboarding a new client is access to strategic marketing information. What type of information am I referencing? Here are few examples: Strategic marketing overview material – including branding guidelines, target audiences, points of differentiation, etc. Final Thoughts.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Koozai The Koozai YouTube channel is made up of a creative group of digital marketing experts. If you work in digital marketing, this channel is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. Both teams should develop unique content, keyword strategies, and marketing tactics to increase online visibility and attract customers.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Webbiquity

APRIL 7, 2015

To understand your website’s pattern, Google will ask you to indicate where your information is located on your page. Always provide value and bring something new to the table by giving your readers the information they expect to get. By identifying and replicating the links that helped them rank high in Google, you can outrank them.

Traffic 100

Traffic Organization Link Building Click Rate 100

ClearVoice

NOVEMBER 16, 2022

.” It’s a powerful and highly efficient link-building strategy that also capsizes competitors. 7 Content Marketing Influencers You Should Follow Click To Tweet. Jeff Bullas is a decorated marketing expert, recognized by Forbes, Entrepreneur, and Inc.com as among the top online marketing influencers of all time.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Martech Advisor

DECEMBER 6, 2019

Old school doesn't cut it anymore, especially in today's ever-shifting online marketing landscape. We got two words for you: market research. Before we go into the details of how market research can help your website, let's first take a brief look at what it is. How Does Market Research Work? Use Keyword Search.

Research 95

Research Marketing Websites Buyer Personas Tips 95

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98