Valasys

AUGUST 8, 2023

Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. One of the most powerful applications of AI for data analysis is in the area of intent. AI can be used to pinpoint patterns and trends in data, predict future behavior, and make recommendations.

Intent 52

Intent Lead Ranking Digital Asset Management Ethics 52

Zoominfo

JANUARY 11, 2021

Customers are unable to find accurate contact information Customers are unable to get through to prospects when cold calling Time based-factors , such as reaching out to the wrong people at the wrong time Customers need to create content and offers that stand out from the crowd. Use Intent Signals. What do you wish it was doing better?

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Zoominfo

JANUARY 11, 2021

Customers are unable to find accurate contact information Customers are unable to get through to prospects when cold calling Time based-factors , such as reaching out to the wrong people at the wrong time Customers need to create content and offers that stand out from the crowd. Use Intent Signals. What do you wish it was doing better?

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Visit madisonlogic.com for more information.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Visit madisonlogic.com for more information.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Vision Edge Marketing

MAY 7, 2024

The report mentioned that while many companies have been reengineering, supply chain disruptions will persist and the costs for raw materials will remain inflated throughout the year; and that many businesses will continue to find themselves hard-pressed for human capital. All of this is spurring the pivot to technology, which takes time.

Work Management 197

Work Management Marketing Management Customer Satisfaction Planning 197

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Zoominfo

NOVEMBER 1, 2022

Smarter Prospecting in Less Time For experienced sales professionals, using ZoomInfo for the first time often feels like discovering a secret; after spending years going door-to-door, suddenly having a world of information at your fingertips can be an invigorating experience. I can examine what these people are doing.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Startups 130

Marketing Insider Group

JUNE 22, 2023

Several weeks or a few months is often enough to get the traction and information you need. Automated marketing lets you spend less time writing messages and pressing “Send.” The software then sorts the individual into a predetermined group by buyer intent. Personalizing the information makes the journey smoother.

Marketing Automation Services 245

Marketing Automation Services Budget Programs Automation Work Management 245

Marketing Insider Group

JANUARY 8, 2024

Include Context: We provide relevant background information for more accurate content. Image Source: Backlinko These titles are crafted based on a deep understanding of SEO dynamics and user intent, ensuring we hit the right notes right from the start. This means for hot-off-the-press topics, it might not be the go-to.

Marketing AI 240

Marketing AI Ethics Content User-Generated Content 240

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

Zoominfo

MARCH 31, 2024

Buying Signal #1: Key Account Visits to Pricing Page An account on your team’s high-priority target list is suddenly showing a spike in purchase intent by registering 50 visits to your company website’s pricing page. “Using technology to stay informed about these job change signals allows us to act quickly to show we’re committed.”

Buy 130

Buy Enterprise Management Top of Funnel Work Management 130

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. DiscoverOrg. EverString. Lattice (Lattice Engines).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Top Rank Marketing

MAY 13, 2024

Make sure that the video content you’re producing is relevant to your audience, offers genuine value, and meets the specific intent of the keywords you’re targeting. The goal is to entice people to press play and clearly identify your subject matter for the search algorithm. Treat your title the same way.

Youtube 120

Youtube SEO Ad Building Marketing & Strategy 120

ANNUITAS

NOVEMBER 28, 2023

We like that Salesloft is taking an open and wide-reaching approach to augmenting its product – acknowledging it must be an integral part of the go-to-market stack – with richer data sets so sellers can be both prompted in more intelligent ways and make more informed decisions on whether or not to take action on Salesloft insights.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Contently

JUNE 16, 2022

During a White House press conference in 2021 , Dr. Vivek H. Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Remember that everything comes down to intent—what you knew and when you knew it.

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Martech

APRIL 27, 2023

Safety guardrails ensure apps respond with accurate, appropriate information, filtering out unwanted language and insuring references are made only to credible sources. including blog posts, press releases, social media posts, email templates, and more. WriteSonic has launched an AI-powered content generation platform.

Marketing AI 86

Marketing AI Features Press Template 86

Moz

FEBRUARY 10, 2019

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. If your keywords have no local intent, then taking on two clients competing for the same terms nationally could certainly be unethical.

Press 57

Press SEO Top of Funnel Ideal Customer Profiles 57

Zoominfo

AUGUST 16, 2021

Whether you need to access contact information before a call or meeting, want to sift through a list of companies and employees, review account funding history, or check out the social pages of your key prospects, the ZoomInfo Mobile App has you covered. Visit here for more information. Try it for free.

Zoominfo 130

Zoominfo Business Buyer Intent Mobile Marketing 130

Martech

MAY 21, 2024

Information degrades as it is handed from one person to another. The original intent of the work can be lost, leading to rework and misguided efforts. The question remains: how do marketers make room for these important conversations when everyone is pressed for time? A few simple questions might add a layer of clarity.

Creativity 86

Creativity Paid Search Agency Conversion Advertising Agencies 86

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. This creates efficiencies and keeps morale high by informing which just-right leads to target with just-right messaging. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JANUARY 11, 2021

Vectra’s sales team was spending hours every day tracking down contact information, manually verifying it, and then trudging through the scourge of wrong numbers and email bounce backs. Below are a few open-ended questions to get them talking about their most pressing issues. What takes up the most time in your and your team’s day?

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

SalesIntel

MAY 13, 2024

Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. This information helps you refine existing products or develop new ones that better meet customer expectations. What is Customer Data?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” How do I enhance the information in my systems so that the ‘last mile’ can be really intuitive and contextual?”

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Marketing Insider Group

JULY 22, 2020

Modern B2B buyers are interacting with an average of three to five pieces of content before they even reach out to a salesperson for more information. For instance, say a customer requested more information by filling out an online form. Press the Start Button. Source: Demand Gen Report. Set Up a Trigger-Based Model.

Email Marketing 314

Email Marketing Automation Campaigns Planning 314

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

EMagine B2B Blog

MAY 30, 2013

Many marketers have finally caught on to the low hanging fruit of back linking – namely links in your syndicated press releases. Once a press release is syndicated, press releases can create vast duplicate content and redundant anchor text links, which makes your initial intent backfire with regard to a linking strategy.

Press 40

Press Search Engine Marketing Distribution Trade Show 40

Kevin Indig

APRIL 1, 2023

Note that some types of content address queries with higher conversion intent than others. Essays, press releases, product announcements, and what’s sometimes called “thought leadership” falls into this category. Every search query is a question that implies the need for specific information.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Marketing Interactions

FEBRUARY 20, 2022

We search the internet for information to verify it’s a problem, explore the depth and cost (not just monetary), find a workaround—the simpler, the better. Once we’re “informed,” we talk to colleagues or peers to bounce ideas around and get input and feedback. Intent Data Can Be Misleading. But you’ve moved on for the moment.

Top of Funnel 88

Top of Funnel B2B Peer-to-peer Lead Scoring 88

Metadata

FEBRUARY 12, 2024

You’re constantly pressed to do more. Clearly, your intentions (to get more demo requests with conversion-based ads) don’t match the outcomes of your campaign (demo requests are coming from brand awareness ads). What were the intentions of the specific tactics and the spend across those channels? Try that new channel.

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Strategic-IC

FEBRUARY 6, 2023

Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. Leverage the power of intent With ABM, organizations have the ability to pinpoint exactly who they should be targeting. So, focus on how you use intent.

Account Based Marketing 62

Account Based Marketing ABM P2P Ideal Customer Profiles 62

Trade Press Services

SEPTEMBER 4, 2023

Additionally, they connect companies directly with audiences that are most interested in their products and services—providing powerful insights into their most pressing concerns. It’s important to gather audience data through registration via a landing page, information capture form or other format.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

seo.co

MAY 1, 2022

Some people might have the best intentions, but they jump the gun in their haste to reveal the scoop. As a result, the information is still raw. Make sure to get your information from legit sources. Sites like Search Engine Land or Search Engine Journal typically vet their information before releasing it. Focus on intent.

Google 98

Google De-duplication SEO Keywords 98

Predictive Response

JANUARY 7, 2023

Before you press the send button to everyone on your email list, you want to get extremely clear on who you are sending your emails to. Consider sending them information related to the items they abandoned in their cart. These are sent when users have initially subscribed or want more information. Segmentation. Retention Emails.

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109