Remove Buyer Intent Remove Information Remove Intent Remove Press
article thumbnail

How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

article thumbnail

Albacross and Bombora announce partnership to enhance Buyer Intent Data and Account Based Marketing in Europe

Albacross

Stockholm, Sweden – 13.11.2023 – Albacross , Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing. “We are excited to partner with Bombora.

Bombora 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Visit madisonlogic.com for more information.

article thumbnail

Madison Logic Wins Product of the Year Award for Leading B2B Buyer Intent Data

Madison Logic

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Visit madisonlogic.com for more information.

article thumbnail

Customer Purchase Intention and Use in B2B Marketing

Heinz Marketing

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

article thumbnail

Why Intent Data Matters

NetLine

In fact, what you want to be is more…intentional. Highlighting Why Intent Data Matter As third-party cookies go by way of the dinosaurs, you’re going to be seeing quite a bit about intent data in the coming years. Intent data is that very thing. To state it more specifically, buyer -level intent data is that very thing.

article thumbnail

Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Several weeks or a few months is often enough to get the traction and information you need. Automated marketing lets you spend less time writing messages and pressing “Send.” The software then sorts the individual into a predetermined group by buyer intent. Personalizing the information makes the journey smoother.