Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. The Shift to Customer-Centric Marketing. In 2019, 90% of all U.S.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. What Is A Content Conversion Rate?

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 120

Advertising Agencies Advertisements Advertising Tactics 120

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO.

Marketing AI 269

Marketing AI Webinar Metrics Content Marketing Planning 269

Zoominfo

MARCH 17, 2021

Instead, rank for keywords related to the solutions you provide. For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? However, their popularity has made the market more competitive. Try to think as a consumer would.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. These challenges are common among companies of our size and often require strategic solutions to overcome.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

SalesGrape

NOVEMBER 18, 2023

Introduction: Navigating the B2B Marketing Landscape in the Education Sector In today’s competitive business world, effective marketing strategies are crucial for success. This is especially true in the education sector, where educational institutions rely on attracting and retaining students to thrive.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. They’ll come to an (incorrect) understanding that your product is not the right solution for them and turn to your competitors.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Optinmonster

APRIL 12, 2024

Because we understand just how valuable case studies are in educating customers and increasing conversions. Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. This wisdom also applies to sales conversations and marketing. What Is a Case Study?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 95

Media Brand Identity Branding Storytelling 95

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Craft educational content for each of those stages.

Automation 262

Automation Auto Responder Touchpoints Trigger Marketing 262

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. It’s an atrocity you haven’t tried our solution yet.” Nail your value proposition.

Ideal Customer Profiles 107

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 107

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. The technology’s applications are boundless, from agriculture leveraging drones for precision farming to education employing AI for personalized learning pathways. We don’t need to wait for someone else to develop AI-enabled solutions to our problems.

Marketing AI 119

Marketing AI Marketing Management PR Press 119

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. Some demographic components include age, education, job title, geographic location and gender. You might be wondering, what exactly are buyer personas, and why are they such a big deal?

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Thinkers360

MARCH 1, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Education for 2024. Congratulations to all our Education influencers who participated! Join Enterprise Lite to work with all of these Education influencers! 15 Erik Francis Maverik Education Contact Erik Francis Score: 48.50

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Digital branding is vital for long-term success in a competitive market. FAQs What is the importance of branding in the digital marketing landscape?

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Content Standard

JUNE 27, 2023

The need for next-gen healthcare solutions is greater than ever. Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. An educational content strategy tackles these problems head-on.

Work Management 89

Work Management Marketing Management Differentiation Education 89

xiQ

FEBRUARY 24, 2023

Traditionally, AEs were responsible for communicating the value of their product or solution to customers and ensuring that they understood why it was the right fit. They need to be able to clearly explain why their solution is the right fit and help the customer understand its value.

Marketing AI 117

Marketing AI Work Management Marketing Management Generation 117

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 104

B2B Marketing Video Marketing B2B Thought Leadership B2B 104

Martech

OCTOBER 23, 2023

Even taking it a step beyond performance data, social insights can shed light on industry, competitive and cultural findings that may uncover necessary tools to allow a brand to stand out in a saturated market. That learning has validated our vision as a company,” said Kaelyn Brooks, digital marketing specialist at Goally. “We

Social Media 117

Social Media Work Management Marketing Management Media 117

Martech

NOVEMBER 13, 2023

We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. ” She also uses Onesend, a solution that scales email and SMS messaging for multi-location and franchise brands. Unlike the other components mentioned, ActiveCampaign is not Australian.

Paid Search Agency 115

Paid Search Agency Marketing Automation Services Work Management SMS 115

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. Focus on educational B2B SEO content and deliver value. Address the full funnel with your SEO content.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable.

Case Study 90

Case Study Case Studies Work Management Studies 90

NetLine

FEBRUARY 15, 2024

In this rapidly evolving landscape of B2B marketing. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. Innovations Across Industries The guide doesn’t just stop at content formats.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Liveintent

JANUARY 4, 2022

But aside from the deprecation of third-party cookies, what are we seeing in the way of change, and what should marketers be focusing on in the months to come? Prioritize education. But while their growth is exciting, they also underscore the need to prioritize programmatic education. ” she says. “ Helene Parker. .

Advertising Agencies 127

Advertising Agencies Marketing Analytics Tools Mobile Advertising Paid Search Agency 127

Spiralytics

MARCH 27, 2024

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. They also do well when it comes to job satisfaction.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 4 Marketing Learnings From a Study.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Make sure to diversify your posts, addressing your target audience’s interests and challenges rather than solely promoting your company and its solutions.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. What is B2B SEO SEO, as we all know, is the meticulous process of tweaking and optimising different digital marketing efforts to enhance a website’s visibility in search engine results. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. It’s a disparate collection of different financial solutions, each with its own unique peculiarities. What is fintech marketing? The fintech industry is no exception. The 5 categories of fintech.

Work Management 115

Work Management Marketing & Strategy Marketing Strategy Practices 115

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98