Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Instead of merely talking about your product or service, show its features and benefits in action.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Marketing Insider Group

DECEMBER 18, 2023

Targeting a Niche Professional Audience: LinkedIn Sponsored Updates Image Source: Instapage LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. industry, job title, seniority, edu, geo, groups, etc.) Why Sponsored Updates? Why BuzzSumo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. But content marketing in the tech industry can also be quite competitive.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The content gives readers insight into your company and your products or services. If you are an individual, share your personal and professional experience and establish what sets you apart from others in your field.

Press 130

Press Personalization Brand Identity Branding 130

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Congratulations—you just received an award! Add Awards to Your Elevator Pitch.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Webbiquity

MAY 30, 2023

However, the outlook varies considerably by industry and company size. 2) The budget outlook varies a lot by industry. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? What is the Service Trailblazer Community? The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

PR 62

PR Public Relations Digital Transformation Ethics 62

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. What’s the key to B2B marketing success?

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

Trade Press Services

FEBRUARY 19, 2024

Citizenship and Immigration Services (USCIS) granted permanent residence to more than 2,300 people and issued nearly 9,200 green cards every day. Getting published in relevant journals , however, is also critical for business professionals seeking employment-based visas. Do attend industry conferences and conventions.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Convince & Convert

MARCH 14, 2024

A consultant is an experienced professional with a broad range of knowledge, but has in-depth expertise in and/or specializes in one or a couple of different subject matters. The market size of the management consulting services industry , for example, grew by approximately 250 billion U.S. dollars over the last several years.

Paid Search Agency 145

Paid Search Agency Advertising Agencies Consulting Ad Agencies 145

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Oktopost

APRIL 28, 2024

Statistics show that 92% of B2B buyers are willing to engage with sales professionals known as thought leaders on social media platforms. The main platform for professionals, of course, is through LinkedIn. This will make you part of their audience and showcase your professional brand before opting for a hard sell.

62

62

Engagio

MARCH 21, 2024

So, why choose Demandbase Professional Services to support your GTM? Expert Strategic Advice to Enable your GTM Strategy All Demandbase customers with an FSL (Foundational Service Level) Agreement will interact with one of our certified ABM strategists. Demandbase Managed Services Consultants can take the work off your hands.

Marketing Analytics Tools 62

Marketing Analytics Tools DemandBase Work Management Marketing Management 62

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. For example, a coffee chain might cater to two distinct segments: young professionals and retirees. There are also national brands that want to expand in specific local markets.

Advertisements 107

Advertisements Advertising Allocation Planning 107

Martech

APRIL 22, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 102

Lead Generation Lead Ranking Tactics Lead Scoring 102

Seismic

MARCH 5, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. If you’re considering any of these initiatives, check out some of the following questions our Professional Services experts often encounter.

Automation 105

Automation Personalization Allocation Marketing Management 105

Hinge Marketing

NOVEMBER 9, 2022

In our most recent study of buyer behavior, we see that reputation ratings across the industry continue the decline that began more than five years ago. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Marketri

APRIL 4, 2024

There’s one junior marketing professional who is standing up the marketing department for a mid-sized company looking for growth. However, changing buyer preferences for a self-service purchase journey in an increasingly virtual world has ended the practicality of that structure. ” This is such a common scenario.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Hinge Marketing

NOVEMBER 3, 2022

Over the past two years, a variety of external pressures have influenced what professional services buyers are looking for in a partner. Today’s buyers of consulting services are tightening their wallets and expect more for the dollars they spend. our ongoing study of buyer behavior in the consulting industry.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

Hinge Marketing

JANUARY 5, 2023

We’ll explore why and how inbound content marketing is one of the most powerful ways professional services firms can enhance their visibility and reputations today. We can’t pretend that content marketing is anything new, so why should professional services marketers care about it today? Is it an outdated approach?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. 824 firms across six professional services industry groups participated in this year’s research. What’s not to like about that? So what can you do?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Martech

MARCH 1, 2024

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. McDonald’s phrase “Fries with that?”

Tactics 118

Tactics Work Management B2B Marketing Marketing Management 118

Hinge Marketing

OCTOBER 26, 2022

So much has changed in the professional services landscape over the past two years, including technology and software firms. At the same time, technology & software firms operate in a crowded market place with relatively low barriers to entry, and services are often viewed by buyers as commodities. in 2020 to 14.6%

Software 109

Software Buy Trends Case Studies 109

SmartBrief - Marketing

MARCH 4, 2024

Based on more than two decades of experience developing email marketing programs for clients, as well as in-depth research, I have compiled a list of best practices that will help expedite subscription rates and overall list growth, which can translate to a higher company valuation in select industries (like consumer electronics in my case).

Newsletter 91

Newsletter Template Email Marketing Design 91

Oktopost

APRIL 26, 2024

We live in an age where promoting our services online is essential. Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. Moreover, they excel at identifying weaknesses in arguments.

Social Media 62

Social Media Work Management Marketing Management Media 62

Trade Press Services

MARCH 18, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. Of course, the cost depends on the services you require, such as editing, cover design, formatting, and marketing.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Heinz Marketing

JUNE 22, 2023

What if your product or service addresses multiple verticals? What if your product/service addresses multiple use cases that different personas and different verticals might care about for different reasons? They are usually IT professionals who have a deep understanding of the company’s technology infrastructure and systems.

Buy 103

Buy Ideal Customer Profiles Work Management Verticals 103

Only B2B

APRIL 17, 2024

Appointment setting services offer precisely this assistance. And thoughtful selection of these services not only boosts revenue but also makes you wonder how you ever managed without it. Let’s dive into the perks of teaming up with a top-notch appointment service provider.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. B2B marketers need to know the kinds of businesses that purchase their product or service. And the persona will help shape the content geared to these roles.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Heinz Marketing

FEBRUARY 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Fostering relationships with key decision-makers in the healthcare industry is difficult given the intimate nature of healthcare professionals’ work. The kind of media healthcare professionals are more likely to engage with are webinars, educational videos, and whitepapers.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

Hubspot

APRIL 15, 2024

With the industry's constant evolution, our team prioritizes staying informed about new product developments and market changes, ensuring we can provide the most relevant solutions.” It's much easier to find leads if you're well-connected and active in your industry. They prioritize relationships over immediate sales.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Hinge Marketing

SEPTEMBER 14, 2022

What do they think of firms like ours in our industry? One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. How do they evaluate firms like ours? How visible is our firm to them? Consulting.

Research 114

Research Service Budget Programs Social Media 114

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. Let’s say you are thinking of introducing a new type of consulting service offering. You have a hunch that clients will want this service but you don’t know for sure. Developing Your Brand with Primary Research.

Research 160

Research Process Training Customer Surveys 160