Industrial Marketing Today

OCTOBER 21, 2010

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How manufacturers are marketing today.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

SmartBug Media

MAY 21, 2020

Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. A social media plan is an essential part of any inbound marketing strategy , because it helps promote your content in a natural and organic way.

Social Media 71

Social Media Media Tips Buyer Personas 71

Kaon

SEPTEMBER 15, 2015

Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing through a combination of inspiring presentations and breakout sessions led by experts and thought leaders.

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

Industrial Marketing Today

OCTOBER 26, 2010

While low cost is very important, I think there are other key reasons for the shift towards inbound marketing. Accountability and ROI – inbound marketing coupled with lead nurturing and scoring from marketing automation , optimizes the funnel for marketing to demonstrate contribution to revenues and prove ROI.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. The good news is that more martech vendors appear to be up to the challenge in providing resources for new users and more experienced marketers. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Sprout Social

OCTOBER 20, 2020

A close look at your audience shows the worlds of social, recruiting and inbound marketing are intertwined. An expert social media manager advocates for their brand beyond “traditional” social media —Facebook, Instagram, Twitter, etc. How does that relate to social media? It connects to a shared goal: employer branding.

Branding 120

Branding Brand Identity Aggregators Social Media 120

KoMarketing Associates

MAY 15, 2018

But, how do you create a B2B case study that supports your content marketing strategy ? A well-put-together case study can turn into a prime asset for inbound marketing purposes, coming across a prospective buyer’s screen during the decision-making stage of the funnel. The CTA typically sends the reader to a contact form.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

ClearVoice

DECEMBER 12, 2019

The best thing about all of these courses is that they are free to marketers to use. Some of the free certification courses offered by HubSpot include: Inbound marketing. Content marketing. Email marketing. Start and Grow Your Video Marketing Strategy. Email marketing. Influencer marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

MLT Creative

MARCH 16, 2011

Build social relationships – As you build more quality relationships in online social channels like Twitter and LinkedIn, those contacts will be more likely to view and share the content you provide. Put words with your images - Add a descriptive keyword-rich sentence, not just a short blurb as alt tags to the images on your website.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Hubspot

JUNE 22, 2012

Enter Dynamic Tags. Ever heard of dynamic tags? Dynamic tags offer a way to more granularly personalize your email content by inserting information you already have about your contacts into your email send. To be honest, the possibilities truly are endless when it comes to the dynamic tags you can create. Industry Name.

Tagging 28

Tagging Examples Personalization Lead Scoring 28

Smashmouth Marketing

JULY 28, 2009

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site. Some key points to consider.

Marketing Mix 100

Marketing Mix Cold Calling SEM Lead Gen 100

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

the King and Queen of Content Marketing). During this webinar, we will talk about how to create the right content to make your inbound marketing machine work. We get lots of traffic from social media sites outside of Twitter, Facebook, and Linkedin. . Second, ask those you know to share your content.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Customer Experience Matrix

DECEMBER 9, 2008

The context was a discussion of system selection and the Raab Guide was paired with a reference to a very excellent series of posts on system selection on Maria Pergolino’s Inbound Marketer blog. Tags: marketing automation twitter software selection demand generation. Thanks a bunch, Maria.

Demand Generation 120

Demand Generation Demand Generation Marketing Automation Services 120

Smashmouth Marketing

AUGUST 8, 2009

My highest level of excitement though is the fact that SEO and Inbound Marketing written all over it. Tags: hubspot reviews inbound marketing SEO twitter drivel. I'm sure I can get a few pointers from support and put a checkmark next to that issue. I can hear "you've got mail" already.

Hubspot 100

Hubspot Inbound Marketing Opt-out Opt-in 100

SmartBug Media

MARCH 19, 2020

Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

JANUARY 25, 2010

According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. Seed this on Newsvine.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

MLT Creative

NOVEMBER 9, 2010

Just when I started getting the hang of texting shortcuts and slang on my mobile, I found myself having to decifer a similar string of shortened, twangled words to stay within Twitter's 140-character limit. reply: The @reply is a Twitter update (a tweet) that is directed to another user in reply to their update.

Twitter 40

Twitter Social Media Media Tagging 40

BenchmarkONE

NOVEMBER 9, 2022

Make sure to tie the webinar in your social post and tag the webinar speaker so they can easily reshare. . The service is unique in that it reaches a new audience outside the channels you use for inbound marketing. Using the webinar transcription, draw out tips that are tangential to the webinar theme.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

SmartBug Media

AUGUST 5, 2019

Email: Traffic from email marketing that has been properly tagged with an email parameter. Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram. Other: If traffic does not fit into another source or has been tagged as “Other” via a URL parameter, it will be bucketed into “Other” traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Envy

JULY 13, 2022

Check your H1, H2, H3 tags and your alt text is working. In the meantime, get refreshing and get in touch with us for more marketing wisdom: PS: If you found this helpful, I'd really appreciate it if you can click here to share it on Twitter - besides helping my ego, it's just fun to get notifications ??.

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Smashmouth Marketing

JULY 6, 2009

There have been a number of studies published about what marketing departments are spending budget on. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We are looking at more of a granular study. We'll followup with a blog article discussing the results. Please spread the word.

Cold Calling 100

Cold Calling SEM B2B Sales Inbound Marketing 100

Hubspot

JUNE 15, 2010

In an effort to bring more context to tweets and expand upon its location-based functionality , Twitter introduced Twitter Places yesterday , which allows users to associate tweets with specific places, and gives each place a dedicated Twitter page. For help, visit the Twitter Help Center.). The Meaning for Marketers.

Twitter 28

Twitter API PR Tagging 28

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company! Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Illuminating the Future Twitter brittonmanasco. " 's Marketing Prediction for 2010. It goes beyond inbound marketing and brings back intelligent, yet persistent outbound outreach.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Blog Illuminating the Future Twitter brittonmanasco. " 's Marketing Prediction for 2010. It goes beyond inbound marketing and brings back intelligent, yet persistent outbound outreach.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100

Ambal's Amusings

MAY 10, 2010

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Blog Modern B2B Marketing Twitter InboundMarketer. " Maria Pergolino's Marketing Prediction for 2010. Tags: Tips and Techniques.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Hubspot

DECEMBER 5, 2011

Search engine optimization (SEO) is undeniably a crucial component of inbound marketing, but marketers often don't think about how it applies to social media. To start getting your social media updates found better in search, an easy place to start is Twitter. 7 Ways to Search Engine Optimize Your Twitter Presence.

Twitter 28

Twitter Optimization Keywords Hubspot 28

Ambal's Amusings

FEBRUARY 18, 2010

Conventional approaches won’t deliver – and inbound marketing is not enough. We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Britton is the producer of the thought leadership marketing blog Illuminating the Future.

Thought Leadership 100

Thought Leadership Ideal Customer Profiles B2B Thought Leadership Emarketing 100

Buzz Marketing for Technology

JANUARY 28, 2010

Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. Avaya makes Business Communications more Social It’s a very exciting day for me here at. Related posts brought to you by Yet Another Related Posts Plugin.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. In the era of Facebook, Google , Twitter and Yelp, buyers have as much control over the flow of information as salespeople.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Why you need to build your Social Capital?

Ad Building 100

Ad Building Branding Brand Identity Digg 100

KoMarketing Associates

NOVEMBER 15, 2016

Inbound Marketers Are Creating More Content. Numbers behind this trend : Inbound marketers are spending an increasing amount of time creating content. In fact, according to Writtent , 93 percent of inbound marketers are now creating content on a weekly basis. Social Media Is Critical for Content Promotion.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Hubspot

APRIL 9, 2014

Take Twitter''s recent addition of photo collages for example -- more photos per tweet (up to four, total) means you have quite a few new ways to turn fans into customers. If you''re feeling a little stuck on getting started with Twitter collages, we brainstormed a few ideas below that you can try out for your company.

Twitter 28

Twitter Paid Search Agency Landing Pages Advertising Agencies 28

Marketing Insider Group

JUNE 29, 2010

Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation , Sales Alignment , Telemarketing 3 Comments Post a comment Ryan Beale Jun 29 2010 I’ll add another reason – They are not cost-effective in 2010. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100