Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. After all, you wouldn’t visit a fishmonger if you were craving avocados.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Sprout Social

FEBRUARY 15, 2023

With that, here’s all you need to learn how to make a YouTube channel: Sign into Google Create a new YouTube channel Customize your channel’s layout Customize your channel’s branding Customize your channel’s basic info How to make a YouTube channel that’s discoverable 1. Voila—your account is created, and secure!

Youtube 84

Youtube Advertising Channels Brand Identity Branding 84

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement.

Social Media 98

Social Media Features Media Curation 98

seo.co

JULY 11, 2022

And while there are plenty of ways to acquire new clients – including through referrals, word-of-mouth, and advertising – you shouldn’t ignore the power of organic search marketing. By prioritizing law firm SEO , you can finally start to leverage search traffic and turn cold prospects into warm clients. What is SEO? Content Marketing.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Let’s get started. Why should businesses consider using TikTok? Moreover, 47.4%

Effectiveness 128

Effectiveness Business Advertising Agencies Viral Marketing 128

Sprout Social

APRIL 4, 2023

It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights. Stories can be a great way to drive leads and customers. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Planning Work Management 113

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. For example, use Sprout’s Instagram Profile Report feature to track followers gained during an influencer campaign alongside other key metrics.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Onalytica B2B

NOVEMBER 12, 2018

Regardless of whether the customer is a buyer or a consumer, they are increasingly trusting brands less and people more. Charity customer buyer journeys are far more emotive and buyer journeys for membership associations are in a lot of cases mandatory or the industry standard. Business Outcomes. Social Media Channels. Content Focus.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Adobe Experience Cloud Blog

OCTOBER 30, 2018

The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. Organic social media marketing is the best way to show customers your true values and culture, while also learning about the values of your customers.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

SocialPilot

MARCH 5, 2024

Do you dread the task of sharing social performance reports with clients periodically? Don’t worry, and leverage the “ Schedule Report ” feature of SocialPilot analytics to automate the sharing of your reports on a specific day of the week or the first of every month with clients. Why Is the Impression Metric an Important Facebook KPI?

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Sprout Social

JUNE 29, 2020

With a robust social strategy , universities can strengthen their international profile, influence prospective students’ decisions and turn graduates, employees and industry partners into staunch advocates. Tag and track everything. by Alum and @uonlib staff member Sas (@sasbowyer on Instagram) pic.twitter.com/9hnB0Zd2DR.

Marketing Funnels 128

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 128

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. How can you avoid becoming one of those?

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Convince & Convert

AUGUST 3, 2017

Add a profile picture. The profile picture should be at least 180 x 180 pixels (and square). The profile picture should be readable when viewed at 40 x 40 pixels (which is what it looks like in the newsfeed). Enable a custom URL or “ username ” for your page. A study of over 4.7K Select the Page CTA.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Sprout Social

FEBRUARY 18, 2020

Social monitoring is an essential part of any social customer care strategy. Responding to customers has been shown to lead to stronger brand loyalty among customers. It extends out to posts that write about your brand without tagging you. In the below post, Project Juice was tagged on the photo and in the location.

Social Media 133

Social Media Brand Identity Branding Media 133

Sprout Social

JULY 6, 2022

And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way. If you’re interested in learning how to identify your best times to post on Instagram and other social profiles, start a free trial of Sprout Social and test our ViralPost® feature with your profiles.

Twitter 101

Twitter Best Practices A/B testing Social Media 101

ClearVoice

JULY 30, 2021

Regardless of the category that best fits your current situation, let’s shed some light on the hashtag dos and don’ts, along with the different types of hashtags to use in branded content and real stories that can assist you in making this information application in your content strategy and your clients.

Social Media 98

Social Media Media Marketing & Strategy Ideal Customer Profiles 98

Adobe Experience Cloud Blog

JUNE 5, 2018

But they will enable you to add a link to your profile, and here are a few ways you can capitalize on this feature: Create a landing page for people coming in from Instagram. It’s advisable to use some hashtags with a majority of those directly related to your niche, and popular tags for the rest. A g iveaway with viral loop sharing.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

Buffer

JULY 29, 2019

SEO titles and descriptions are what appear natively when you share links on your social profiles. Nibbler score for the MeUndies website and social profiles. Nibbler is one of the tools that goes the deepest on tying the website and social media profiles together. BuzzFeed’s Viral Lift.

Social Media 72

Social Media Social Marketing Media Dwell 72

Buffer

MARCH 29, 2023

Until that point, her experience had been primarily in writing – for her blog, CamilleLove , and her copywriting clients. ” The difference here is best explained by Jennifer Phan , Co-founder and CEO of Passionfroot , a startup that helps creators find and maintain client relationships. A smartphone. That’s it.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Sprout Social

NOVEMBER 28, 2022

Clothing company Rawson used this format to better understand customer preferences. Even if you have a robust link in bio tool , driving people from a post to your profile is an extra step that can cost you a reader. Real customer reviews matter. And with infinite ways to use them, they always feel fresh. Introduce your team.

Brand Identity 122

Brand Identity Branding FAQ Social Media 122

Sprout Social

DECEMBER 5, 2022

The “It’s Corn” viral trend became a cultural touchstone for friends and strangers alike. Connect with people (and potential customers) all over the world. billion social media users worldwide , social media enables you to reach your next fan or customer—no matter where they are. Social media can bring joy.

Social Media 140

Social Media Media Privacy Transparency 140

NuSpark Consulting

JUNE 8, 2010

Social Media and ROI: Measuring Financial Impact and Response in Client Markets. Frequency – How often do your customers transact? Reach – How many net new customers are you reaching? Not surprisingly, using Social Media as a confidence building tool for new and existing customers is the quickest way to track ROI from SMM.

Social Media 100

Social Media ROI Media Ideal Customer Profiles 100

ConvertKit

AUGUST 7, 2020

With over 200 million Instagram users visiting at least one business profile daily , you'll face a lot of competition. If you want customers on your side, you've got it with a purpose-driven brand. Don't forget about tagging other users! Tag other Instagram users in your posts to maximize your organic growth. .

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Sprout Social

OCTOBER 19, 2016

This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Social media contests can give your profile a huge surge in organic engagement to get the ball rolling. If your social media contest is extremely successful, you have the potential to go viral.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Hubspot

APRIL 6, 2021

For instance, your giveaway can require each user to tag a friend in the giveaway post and make a post of their own to qualify to win. This viral video from HubSpot garnered over 760K views and shows how to take a buzzy topic, like Game of Thrones, and apply it to your brand. Image Source. They're short and get to the point.

Facebook 94

Facebook Social Media Viral Marketing Custom Publishing 94

Sprout Social

JULY 30, 2019

To meet this goal, you decide to run a campaign that will include ads, product tags and influencers. And last but certainly not least, metrics keep you aware of general social profile and brand health – you don’t know the impact of your social media presence until you have the data to back it up. Share of voice: Volume and sentiment.

Social Media 107

Social Media Media Budget Programs Response Rate 107

Hubspot

MARCH 25, 2020

Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location(s) of a business. Create official, customizable buyer persona profiles with HubSpot’s free, intuitive buyer persona generator. Hey, sometimes small local businesses have the biggest viral marketing campaigns.).

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? It also allows you to add meta tags, open graph tags, XML sitemaps, breadcrumb navigation, and more. WPForms is the most beginner-friendly WordPress form plugin that helps you connect with your customers.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Outgrow

JANUARY 11, 2021

We bet you know about the viral BuzzFeed quizzes – again, brilliant lead magnets! 4) Get customers to sign-up straight from their phones. The moment a lead submits a form, information from across the web is pulled in, including their social profiles and where they work. 2) Get customized lead recommendations.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Chris Koch

MAY 21, 2010

Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. Customers are less willing to give up information.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. According to Axios , LinkedIn has made adjustments that will prioritize users over brands, giving more voice and opportunities to personal profiles.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. According to Axios , LinkedIn has made adjustments that will prioritize users over brands, giving more voice and opportunities to personal profiles.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Writing on the Web

DECEMBER 3, 2010

Both of these tools allow you to post a blog post on your blog and then have the post automatically show up on your profile or fan page or both. You can write notes with text and pictures and tag your friends to draw their attention to it. 6. Have a compelling profile that makes people want to check out your website.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Convince & Convert

AUGUST 3, 2017

Add a profile picture. The profile picture should be at least 180 x 180 pixels (and square). The profile picture should be readable when viewed at 40 x 40 pixels (which is what it looks like in the newsfeed). Enable a custom URL or “ username ” for your page. A study of over 4.7K Select the Page CTA.

Facebook 60

Facebook Optimization Work Management Marketing Management 60

Anything Goes Marketing

MARCH 8, 2009

In my new position, I not only manage my own clients but manage clients across an entire segment. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Twitter tip #2: Make sure you add your Twitter URL to your LinkedIn profile.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts. Showcase happy customers.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

SocialPilot

FEBRUARY 12, 2024

To These Accounts This section of Twitter is ideal for looking into someone else’s profile and finding out what people are saying about them. Upscale Your Customer Service Another benefit of setting up your brand in saved searches. It helps you stay proactive and work towards a better customer experience.

Twitter 54

Twitter Paid Search Agency Keywords Search Marketing 54