SmartBug Media

AUGUST 28, 2019

HubSpot research shows that more than 50 percent of consumers want to see video from brands. Additionally, 92 percent of users watching video on mobile share it with others, and social shares can increase traffic to your site. Companies that use video marketing see 41 percent more organic traffic than those that do not.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

MARCH 11, 2020

Or, perhaps you've hit a plateau with traffic and you're wondering how you can boost lead generation. You can use marketing tools like HubSpot's branding resources to help you along the way. For example, HubSpot's email marketing software allows users to create and manage lists. Let's talk about how to promote your business.

Promotion 96

Promotion CMS Development Work Management Business 96

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Leadspace

FEBRUARY 19, 2018

According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. More importantly, they also found that increased blog traffic had a direct correlation to the number of leads generated each month.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. According to a study by HubSpot, companies with a well-defined ICP and sales-qualified leads tactics are 2.4 times more likely to exceed revenue goals than those without one.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. This can be done through blog posts, e-books, whitepapers, case studies, webinars, and other forms of content. Generating useful leads that can be turned into sales fast can be a daunting task for marketers.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Hubspot

MARCH 18, 2020

To help small teams, social media management software provides marketers with the tools they need to execute an entire social media strategy, such as the tools within HubSpot's Marketing Hub. For instance, you can hire for historical optimization, link building management, or raising webpage traffic. This makes their job easier.

Enterprise Management 96

Enterprise Management Paid Search Agency Work Management Marketing Management 96

Hubspot

MAY 14, 2019

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. At HubSpot, we have an agency partner program where inbound marketing agencies sell our product to their clients and we give our partners a cut of the revenue.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Marketing Insider Group

SEPTEMBER 14, 2020

Industries that blog tend to reach 55% more web traffic. The most effective way to blog is to post titles with 6-13 words in order to drive the most traffic. Half of the clicks on SERPs go to the top 3 results. About 90% of website pages acquire zero organic traffic from Google. 26% of adults are almost always online.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

JANUARY 14, 2011

If you’ve ever been to one of my Website Optimization Webinars you’ll be pretty familiar with the advice we give companies on how to get their website to rank better on the search engine results pages. Since the meta description has no effect on SEO this will actually have a negative impact on the traffic your website will get.

SERP 28

SERP SEM Keywords Internet Marketing 28

Hubspot

JULY 13, 2011

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Highly placed organic results typically receive the highest amount of traffic of any position on the Search Engine Results Page (SERP) – by far.

eCommerce 28

eCommerce Spending FAQ ROAS 28

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Image source: HubSpot. Create a Content Calendar.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

AUGUST 23, 2012

We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And more targeted traffic means higher conversions! Less competition.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. Drives extremely qualified traffic to specific pages. Free Webinar: Internet Marketing Strategies for Ecommerce Websites. Connect with HubSpot :

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Website Traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Drives more qualified traffic to your site via better search engine results. The higher you rank on the SERPs, the more likely you are to “get the click.”

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Boosts website traffic. Want to grow your organic traffic by 20-100%?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Spiralytics

NOVEMBER 20, 2022

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website. HubSpot Academy.

Course 118

Course Training Paid Content Paid Search Agency 118

Scoop.it

MARCH 17, 2022

Google Analytics is one place to see where most of your traffic and engagement comes from, and you can promote more content through that channel. This primarily comprises a high-traffic blog and large followings on multiple social networking channels. HubSpot also places CTAs strategically throughout their blog posts.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Outgrow

AUGUST 25, 2022

Through blogging, social media, and webinars, you can educate your audience on topics that matter to them, showcasing your expertise. According to HubSpot, it is found that inbound leads cost 61% less than traditional outbound leads. You want your content to appear on SERPs when people search for problems related to your product.

Paid Content 52

Paid Content Online Marketing Tips Webinar Metrics 52

Hubspot

JUNE 4, 2013

Sites that have a holistic brand have held onto, or improved, their rankings and traffic post-Penguin 2.0. the message is clear: if you want to rank and drive real traffic, you need to build your online brand. I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

ClearVoice

SEPTEMBER 25, 2023

Mastering these skill areas will help you: Generate traffic and leads organically Convince more people to buy your products and services Optimize your marketing campaigns so you get better ROI and results Humanize your brand and establish you as an authority We’re just scratching the surface, of course.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Hubspot

OCTOBER 19, 2012

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Companies with 1000+ more Twitter followers get 6X more traffic. But don't discount the tremendous SEO value in Google+. 4) Pinterest is only for B2C organizations.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Authority Hacker might be the podcast for you.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. Not only is it a search engine dishing organic traffic to a website, but its analytics are also key to reviewing data and determining your marketing strategy. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Ongoing SERP reporting. Note to you: Embrace long-form content.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Golden Spiral

JULY 2, 2021

It drives website traffic, fuels the funnel, closes deals, builds trust, and aids in retention. They don’t know if their question can be answered by an on-demand webinar, eBook, white paper, guide, or template. The copy must contain the right keywords and promise to do what it set out to do so that it ranks in SERP. Semrush ].

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

Single Grain

AUGUST 18, 2020

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website. Examples of SaaS companies with a free trial model (no credit card required) are Drift, HubSpot and Basecamp. Incorporate those phrases on your website to increase your chances of appearing at the top of the SERPs. 1) Unique Visitors.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.”

Social Media 100

Social Media Media B2B Lead Scoring 100

Single Grain

JULY 14, 2020

Would you like us to do a one-on-one (let's call it personalized webinar)? ” If your site generates a decent amount of traffic like Single Grain (over 250K), you will be more likely to get some new clients every few days by automating the sales motion. A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Martech Advisor

JANUARY 28, 2020

Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. Organizations are also utilizing webinars, live video, and ephemeral video content to cater to different content consumption preferences. HubSpot Has Created Content for All Stages of the Funnel.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

NOVEMBER 21, 2018

Source: HubSpot. Diversify your production beyond just written content (blogs, ebooks, articles): 64% of marketers have increased their budget for videos, webinars, and live-streaming in the past year. Source: HubSpot. Successful businesses of any size play the long game, understanding that growth and profit may take some time.

Startups 94

Startups Organization First-Mover Advantage Webinar Metrics 94

Hubspot

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". If you've struggled with driving traffic to your website, you're not alone. Content creation. Topic expertise. Paid advertising.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78