Hubspot

APRIL 11, 2023

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. Your seasoned, super-star reps lead the way. So should you be worried about churn in your sales department? Sales teams have higher-than-average turnover rates than other business units. In short, yes.

Burn Rate 80

Burn Rate Gartner Churn Rate Lead Scoring 80

Webbiquity

AUGUST 18, 2020

A tool to manage and produce conferences, workshops, and other virtual events. Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. Tools for hosting virtual summits, online meetings, workshops, and webinars. Average user rating: 9.35.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT. MATTHEW BARBY, HUBSPOT. ELISSA HUDSON, HUBSPOT.

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. Sales Enablement is a Key Core Competency. By my reckoning I have attended all but one of the ITSMA Marketing Vision events since. Invest in Competitive Intelligence.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. 9 Top B2B & SaaS Influencer Marketing Case Studies 1.

Case Study 90

Case Study Case Studies Work Management Studies 90

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Hubspot

JANUARY 9, 2018

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen.

Marketing Budget Creation 101

Marketing Budget Creation Planning Enterprise Management Marketing Budget 101

Hubspot

JULY 13, 2020

In sales, every day is a new opportunity to contact leads, close deals, and move closer to your target. However, it's also important to step back regularly and conduct sales audits to ensure your team is performing at a high level that meets or exceeds your expectations. What is a sales audit? Sales Audit Checklist.

Marketing Management 68

Marketing Management Cross-Selling Training Forecasting 68

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. There’s a lot to consider, including bias, data management, permissions, and more. Plus, insights from sales experts who are knowledgeable and passionate about using AI in sales ethically.

Ethics 66

Ethics Marketing AI Training Work Management 66

Hubspot

MARCH 7, 2023

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager. Let’s get started!

Work Management 56

Work Management Marketing Management Customer Satisfaction CRM 56

MKT1

APRIL 6, 2023

Marketing at a B2B company with a self-serve motion compared to a sales-led motion is a different job–almost as different as B2C and B2B. Given this, y our marketing strategy, tactics, and team need to be 100% aligned with your GTM motion. But, based on product usage, sales comes in and sells to the most promising prospects.

Marketing Analytics Tools 105

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Lead Ranking 105

Hubspot

NOVEMBER 14, 2022

This can be especially helpful in sales. While prospects should be able to find information on your website and other resources, your sales team needs to take a consultative approach. Business acumen training can teach your sales reps how to better understand your prospects. Start with your sales team.

Training 47

Training Business Work Management Lead Scoring 47

NetLine

DECEMBER 18, 2023

This data enables sales teams to focus marketing spend on prospects who are actively ready to buy. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. Fortunately, intent data has become a mainstay among business analytics to do just that.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

JUNE 8, 2020

As a sales leader, you've probably wondered what impacts your prospects and potential customers. By creating and equipping your sales team with sales collateral content and materials. Not only does this enrich your prospect’s experience with your company, but it makes your sales reps’ jobs easier. It’s a win-win.

Work Management 69

Work Management Marketing Management Case Studies Case Study 69

Hubspot

JUNE 21, 2022

However, it's also a recipe for stress, frustration, and low morale — which, when left unchecked, can quickly affect sales performance. It's no surprise that sales is a tough game, making it essential for sales leaders to keep their team's morale high. How Mood Impacts Sales [Stats]. How Mood Impacts Sales [Stats].

Stats 60

Stats Work Management Training Customer Satisfaction 60

Contently

APRIL 4, 2023

Bottom-of-funnel content conversion rates (i.e., To calculate, divide total bottom-of-funnel content page views by the number of conversions. Alexa and Siri) and other search tools that use natural language processing technology. Ahrefs : Connect your Google-managed websites and set up projects to track key metrics over time.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

DECEMBER 19, 2017

As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. But that doesn’t mean well-crafted content stops playing a role when we hand those prospects over to sales. And only 20% of all sales emails are ever opened.

Content 75

Content Word of Mouth Case Studies Paid Search Agency 75

Hubspot

SEPTEMBER 14, 2018

How to build a high-performing sales team. Does everyone on your sales team give 100% during the end-of-quarter crunch? What’s more, if a sales rep is disengaged and under-performing, it costs 150% of their salary to replace them and takes about a month to fill their empty seat. 7 Steps to a High-Performing Sales Team.

Work Management 91

Work Management Ad Frequency Cold Calling Customer Satisfaction 91

SmartBug Media

FEBRUARY 15, 2021

Take your time to work with your internal marketing team, leverage a marketing agency, and bring in your sales team to develop your goals for the upcoming year. Make sure to incorporate the following steps into your strategy workshop: Align on goals. Solidify which marketing tactics you want to focus on. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Take your time to work with your internal marketing team, leverage a marketing agency, and bring in your sales team to develop your goals for the upcoming year. Make sure to incorporate the following steps into your strategy workshop: Align on goals. Solidify which marketing tactics you want to focus on. Content Marketing.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Hubspot

APRIL 13, 2022

From the outside looking in, sales can seem like a stroke of luck rather than a skill that's practiced over time. Take a moment away from the phones, your quota, and your team to reflect on why you chose sales as a career path, why you chose the company you work for, and why you believe in the product you're selling. Not exactly.

Enterprise Management 55

Enterprise Management Work Management Business Marketing Management 55

chiefmartech

APRIL 28, 2023

These are companies on the forefront of shifts happening in data and composability in martech — and how to manage marketing in this new environment effectively, efficiently, and responsibly. No fluff or sales pitches. We’ll ask the questions we know you want real answers to. How cool is that?

Digital Experience Platform 88

Digital Experience Platform Work Management Marketing Management Hubspot 88

Rev

FEBRUARY 25, 2019

Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections. Event discussions can provide an invaluable understanding of B2B tactics to any decision maker in the business. SaaStr Annual 2020.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Rev

FEBRUARY 25, 2019

Connecting with other sales leaders in the industry is critical to surviving this fierce battle. So attending B2B sales conferences is a must for professionals hoping to make successful connections. Event discussions can provide an invaluable understanding of B2B tactics to any decision maker in the business. SaaStr Annual 2020.

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for. Sales Qualified Leads (SQL). As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Sales effectiveness. Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

nDash

DECEMBER 23, 2021

Host: Global Strategic Management Institute. Examples of workshops include an introduction to artificial intelligence for marketing and data literacy and visualization. This year’s event includes five tracks, including Content2Conversion, Demand Gen Summit, ABM in Action Live, Sales Impact Summit, and Go-To-Market Strategy.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Hubspot

DECEMBER 10, 2019

Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. Customer experience does not stop after the sale — in fact, some of the most powerful opportunities to create loyalty and drive repurchasing and referrals are experiences with service and support after the sale is made.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. HubSpot is one such brand. Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. A podcast is a great way to generate demand for your business. Events – Salesforce.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

ClearVoice

NOVEMBER 2, 2018

Cost: Prices vary for a range of passes, workshops, and boot camps. Price: $985 Conference Pass; $500 Workshop Pass. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Great for: Brand marketers, content marketers, marketing analytics managers.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sharpspring

JULY 8, 2020

When Authenteq , an automatic identity verification and privacy SaaS platform , approached SharpSpring looking for a way to streamline lead qualification, they were: Struggling to report metrics the sales team needed. Identifying key lead attributes the Authenteq sales team could act on fast. An Effective Approach. Onboarding.

Traffic 62

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 62

Hubspot

MAY 17, 2015

This post originally appeared on HubSpot's Agency Post. Do you lean on the one person in management who can demand adoption? And that’s a lot to ask of someone during the sales cycle. You are asking the client to not only invest in new marketing tactics but to also change its approach to communication, sales, and services.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Contently

DECEMBER 12, 2018

The editing process was excruciating, and every half-decent writer quit after one story. The lower-level managers running the day-to-day of the program knew it was insane, but their hands were tied. .” Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.).

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Moz

MAY 1, 2019

In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore , launched a new catalog of SEO coursework called Moz Academy. This initiative enabled our community to learn faster through structured, interactive workshops. Or, if keyword research was being done, it wasn’t framed within a repeatable, scalable process.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Hubspot

MARCH 23, 2020

In the afternoon, you have a 1:1 via Zoom with your remote manager. Run The World is accessible to a variety of small and large organizations, including non-profits, startup and enterprise businesses, and individual experts who'd like to host online workshops or bootcamps. HubSpot's Partner Day. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

SmartBug Media

OCTOBER 9, 2019

Perform a Buyer’s Journey Workshop. Awareness: At this point, buyers are just beginning their research process and becoming aware of the solutions available to solve their problem, but they’re not ready to buy anything. You can generate leads at all stages of the Buyer’s Journey, but remember the funnel.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65