Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 17, 2010

In a perfect world, all of our marketing efforts work exactly to plan, don't they? What do you do when your outbound marketing efforts fall flat? A pretty simple step, but sometimes one that gets overlooked because of the severity of a failed marketing plan. Mike Volpe , VP of Inbound Marketing at HubSpot, shares that, ".all

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Planning Paid Search Agency Buyer Personas Lead Gen 100

Smashmouth Marketing

OCTOBER 6, 2010

Today I'm attending New Marketing Lab's Inbound Marketing Summit at Gillette Stadium in Foxboro (killer spot for a conference, btw). Brian Halligan, Hubspot. Chris Brogan, New Marketing Labs. David Meerman Scott, Freshspot Marketing. Dharmesh Shah, HubSpot. John Jantsch, Duct Tape Marketing.

Inbound Marketing 100

Inbound Marketing Twitter PR Marketo 100

Smashmouth Marketing

MARCH 19, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Tags: lead gen demand marketing SEO appointments b2b SEM.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

This past week I was reading HubSpot's study on the state of inbound marketing , and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing, Email, Events).

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing is all the rage these days, and why shouldn't it be? At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). While inbound strategies are effective, augmenting them with outbound marketing strategies can add to that success. It works, right? Where do you turn? Great stuff.

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

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Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 17, 2009

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). But I didn't start formalizing some of the new marketing ideas I'd been learning until I took a deep swig and discovered the great taste.

Inbound Marketing 100

Inbound Marketing Jigsaw Lead Scoring Lead Ranking 100

Smashmouth Marketing

JULY 15, 2009

In response to Hubspot's Cartoon post today: Jill is going back to the Outbound Marketers when it comes to dating. Who do you date? Inbound or Outbound?

Inbound Marketing 100

Inbound Marketing Hubspot Marketing 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

FEBRUARY 15, 2010

A week after the election, the topic surfaced again after reading a recent article on HubSpot's blog, Are You Unwittingly Making This Disastrous Sales Mistake? Let's analyze the marketing value. Marketers love traffic. focused on turning a bland, salesy voicemail into a compelling voicemail.

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Marketing Strategy Marketing & Strategy Amazon Traffic 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM.

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Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 11, 2010

Since we're so close to the beginning of summer, I thought I'd share with you what should be on every good B2B marketing and sales careerist's list this summer. It's a bit more geared to the marketer, but every good sales professional is their own marketer too. This book is a Marketing 401 class in 320 pages.

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B2B Sales B2B Marketing Emarketing B2B 100

Smashmouth Marketing

JANUARY 17, 2010

Joe Galvin SiriusDecisions @joegalvin Mike Volpe HubSpot @mvolpe Ardath Albee MarketingInteractions @ardath421 Nigel Edelshain Sales 2.0 Webinar Tip of the Day: Other than the person speaking, make sure all Panelists and Moderators have their phones on Mute. We had an echo for the first 6 minutes. Frustrating.

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Webinar Metrics Demand Eloqua B2B 100

Smashmouth Marketing

OCTOBER 7, 2009

We've just migrated the Green Leads site and the Smashmouth Marketing Blog over to a new platform from Hubspot. Tons of great features and inbound marketing goodness, but unfortunately, the one thing we can't do is redirect our old RSS feed.

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RSS Inbound Marketing Tagging Hubspot 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Smashmouth Marketing Blog - write an article. I've got it all decked out with columns, tabs, subjects, friends, you name it. Google Reader - still the easiest RSS reader going. Comment on a few relevant articles.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Smashmouth Marketing Blog - write an article. I've got it all decked out with columns, tabs, subjects, friends, you name it. Google Reader - still the easiest RSS reader going. Comment on a few relevant articles.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." One part of Seth's talk was on building a tribe. It got me thinking, though.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

OCTOBER 21, 2009

I unfortunately was not able to attend, but thanks to our buddy's at Hubspot , I was able to watch the live video stream--and thanks to twitter, I was able to capture tons of great data. MitziThomas : A lot of marketers forget to measure phone leads along with Web leads. mpdm if you missed it - enjoy - - [link].

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

FEBRUARY 22, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Such as: damphoux : [link] @mvolpe from @hubspot responds - Inbound vs Outbound Marketing #sales20 Share a speaker's quote. conference. This time with a twist.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Looking forward to Marketing Panel w/ Salesforce CMO [link]. Such as: damphoux : [link] @mvolpe from @hubspot responds - Inbound vs Outbound Marketing #sales20.

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Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

JULY 29, 2010

It's amazing that there's so much great content out there surrounding demand generation and B2B sales and marketing! David Siteman Garland, author and entrepreneur from The Rise to the Top website, wrote a guest post over at inbound marketing evangelist HubSpot's blog. 7 Fluff-Free Reasons Your Online Content Isn't Spreading.

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Smashmouth Marketing

SEPTEMBER 2, 2009

has really started to show up on the Radar of real world sales and marketing executives this year. Mike: Your ebook Don't Cold Call Social Call is a fantastic example of how outbound marketing has shifted by using social media and working smarter, yet we still see the traditional 200 dial per day call center environments. in my view.

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Conference B2B Sales Cold Calling B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 2, 2009

has really started to show up on the Radar of real world sales and marketing executives this year. Mike: Your ebook Don't Cold Call Social Call is a fantastic example of how outbound marketing has shifted by using social media and working smarter, yet we still see the traditional 200 dial per day call center environments. in my view.

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Conference Cold Calling B2B Sales Advertising Mediums 100

Smashmouth Marketing

OCTOBER 14, 2009

The second is Hubspot , the inbound marketing gurus. But the animation is not SEO-friendly, you ask? No it isn't, but does Salesforce need its home page SEO optimized? Most likely they rank OK as it is. The home page reads just like a landing page with call to actions and a next-step arrow to learn more (upper right).

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Landing Pages Trigger Marketing Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09 andrewspoeth : RT @damphoux : answer these questions on landing pages: where are you at? what can I do here? why should I do it? 19%-44% CTR. sherpab2b09 mvolpe : I disagree!!! Back on in 15.

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

SEPTEMBER 23, 2009

amberjwallace : RT @juliepower : Best viral marketing campaigns by b2b and b2c from Sherpa [link]. mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09. www.facebook.com/hubspot has 6,000+ fans & FB is a top 10 source of leads for HubSpot #sherpab2b09.

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