Hubspot

AUGUST 2, 2010

Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Recently, I took a cab across the Charles River from HubSpot toward downtown Boston to meet up with a few friends.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Valasys

AUGUST 19, 2019

The format, look & feel of the pieces of content on the landing pages and on other pages driving website conversions such as “Thank You” page should be given special importance along with the format of text & the color section on the home-page or the primary domain of the website.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JUNE 15, 2010

Make sure you keep your blog within your own domain. Social bookmarking sites such as del.icio.us Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. Long tail keyword - An uncommon or rarely used keyword. Directory and Dmoz.

PageRank 28

PageRank SEO Long Tail Marketing RSS 28

Hubspot

NOVEMBER 4, 2016

In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. This is helpful to determine which words or set of several keywords, or long-tail keywords , are the most popular in search. These long-tail keywords will help determine the angle your content should address.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

DECEMBER 12, 2011

Make sure you keep your blog within your own domain. Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. Connect with HubSpot :

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 28, 2016

Brian Dean at Backlinko explains it best: “All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.”. Keep in mind, backlinks that come from aged domains hold more power than those that come from new domains. Do not stuff your blog with keywords! case studies.

Organization 28

Organization Tips Correlation Domain 28

Webbiquity

OCTOBER 6, 2020

Use tools like Klear , Respona , or Buzzstream to find high-influence people on social media who are talking about your topics. Check domain authority using free tools like ahrefs and Moz. Don’t overly rely on SEO; use paid search, social media, influencer marketing, and other lead generation tactics.

SEO 212

SEO Webcast Budget Programs High Quality Lead 212

chiefmartech

APRIL 22, 2020

com because I am willing to bet — at least bet a domain — that the number of martech solutions in the world will not drop below 5,000 for the rest of this decade. Here’s how that happens without a time-space paradox : The martech industry is a long tail. But these dynamics aren’t unique to HubSpot.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Single Grain

JULY 30, 2019

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. We used to be able to throw up a page about a super specific long-tail keyword and see it rank in no time – even if we were competing against big brands. Guess what?

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Single Grain

MARCH 29, 2023

HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Enter the competitor’s domain name to see all the pages they rank for: This will help you in two ways: Identify relevant keywords with potential ranking opportunities.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. So, to boost your website’s engagement and, in turn, your domain authority, there's really only one way to do it -- you must attract and engage a loyal audience by creating high-quality content.

Lead Ranking 101

Lead Ranking Hubspot Lead Scoring Organization 101

Hubspot

JANUARY 18, 2012

It would be a bad idea for us to publish our blog on a different domain, like hubspotblog.com, because our website would not reap any SEO credit. This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Convert

MAY 12, 2022

Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Invest in a Custom Domain. On-page SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

SEPTEMBER 13, 2017

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years. Instead of simply choosing particular long-tail keywords to write and optimize a blog post about to try to rank in search, this model more intentionally organizes a site architecture into topic groups.

Long Tail Marketing 76

Long Tail Marketing SERP Keywords Content 76

Hubspot

JUNE 18, 2019

Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". See how the words "internal linking" are linked to another HubSpot blog post in the sentence above?

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Single Grain

MAY 22, 2023

Marketing – such as creating and sending email campaigns, managing social media accounts, and tracking website traffic. AI technologies are designed to perform specific functions based on patterns and algorithms, often with speed and accuracy that surpass human skills in certain domains.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Marketing Insider Group

APRIL 27, 2015

Moz Open Site Explorer is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts.

Planning 100

Planning Marketing Plans Budget Programs Content Marketing 100

accelerate agency

FEBRUARY 12, 2023

Which sites and domains link to you? Domain authority – How relevant is the content to your specific industry? A great blog post is something your digital marketing team can share with your social media followers. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each episode covers a few different topics. SEO Courses.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Valasys

AUGUST 6, 2019

Nick Hajili wrote in the International Journal of Market Research: “Trust, encouraged by social media, significantly affects intention to buy. Optimize for Local SEO: This ensures that the primary domain of the website is optimized for local searches. Below are the few tips to abide by for improving SEO: 6.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Scoop.it

JULY 28, 2022

You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. You can also use the latest social media trends to your advantage to boost SEO. Your domain isn’t as strong as your competitors yet. Don’t be too particular with SEO rules.

SEO 108

SEO Lead Scoring Lead Ranking Content 108

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Social media posts and distribution. 2 additional press mentions.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

Optinmonster

MARCH 19, 2024

Questions: In this section, you’ll find long-tail keywords in question format. Select a blog post title that HubSpot recommends (you can edit it later). Fine-tune the blog outline structure HubSpot suggests. HubSpot requires you to sign up with your account to use this tool. Ready to Write Killer Headlines?

Lead Ranking 90

Lead Ranking Resources Lead Scoring Tools 90

Single Grain

JUNE 26, 2020

Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign. The second most popular social media platform. Dive Deeper: * How to Optimize Your Website for Voice Search and Wearable Tech.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JULY 26, 2017

Long-tail keywords have been replaced by conversational keywords, and writing blog post after blog post about every topic imaginable has been replaced by the topic cluster keyword strategy, as outlined in the video below. 6) Social Media. to social media. 5) Marketing Automation. 8) Advertising.

Marketing AI 77

Marketing AI Marketing Automation Services Planning Cost Per Click 77

seo.co

JANUARY 3, 2021

Take HubSpot, for example. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Best practices involve the use of long-tail, semantic friendly keywords that can be used naturally within your content. Content creation.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Which sites and domains link to you? Domain authority – How relevant is the content to your specific industry? Where do your external links lead?

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Which sites and domains link to you? Domain authority – How relevant is the content to your specific industry? Where do your external links lead?

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

ClearVoice

MARCH 26, 2021

Those practices are now obsolete as Google’s search algorithm has evolved to be smarter than your honor student and can now more effectively interpret the usefulness of a webpage based on hundreds of factors measuring everything from readability and user experience to domain authority and contextual searches. Metrics and measurement.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

NOVEMBER 29, 2016

An increased number of long-tail keyword variations that are regularly searched within a topic. Then, you'd come up with subtopics that are related to yoga but based on long-tail keywords that are easier to rank for in search. Here’s an example cluster that HubSpot's Head of Growth & SEO Matt Barby created.

Validation 28

Validation Process Long Tail Marketing Lead Scoring 28

Single Grain

JULY 1, 2021

Outbound, or external links, are hyperlinks that point from your domain to some other website. Third, there’s evidence that external links to authoritative domains can boost your Google rank. Pro tip: Internal links should be 5-6 words long and should contain a target long-tail query. Why a long tail?

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

AUGUST 26, 2016

Through the first five months, we blogged a lot, but we were really only targeting low-competition, long-tail keywords with very little search volume. Despite the competition, after applying the EDU resource link-building framework, over the next several months the number of referring domains and backlinks shot up.

Resources 28

Resources Education Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

Hubspot

DECEMBER 28, 2012

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. You guessed it!

Landing Pages 28

Landing Pages Lead Generation Lead Scoring Lead Ranking 28