Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. To start, compile a list of about 10 short words and terms associated with your product or service. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

DECEMBER 22, 2020

They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic. Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

OCTOBER 27, 2010

To actually generate organic traffic from them, however, is incredibly difficult, if not impossible, for most companies; there is just way too much competition. As it turns out, these popular search terms are also rather vague and are less likely to send high quality traffic your way. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Hubspot

NOVEMBER 17, 2020

Including keywords in authoritative and helpful blog posts can drive traffic to your website. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. If you already have a CMS, such as HubSpot , it’s simple to add a blog. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

EveryoneSocial

FEBRUARY 26, 2019

Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You may get some extra traffic, but it’s mostly wasted traffic. It helps to list out who typically buys your services, product, or software. Techclient ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The Long and Short of It.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

JULY 22, 2015

When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. HubSpot customers can use the Keyword Tool do just that. to help with keyword research.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Because of this, the demand for local SEO is increasing as it drives awareness and growth of local services and products. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. Once you've reached you're limit for services, products, case studies, etc, it's time to start getting serious about creating blog content. For example "HubSpot | How to use a Blog."

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Ledger Bennett

MARCH 25, 2020

Think of organic search as “free” traffic – no paid ads required. An investment in an SEO strategy means your site will be optimized for organic traffic – specific search terms that visitors type in Google to find your page. By February, organic traffic skyrocketed to ~65k/month. Here’s why.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Show Them the Website Traffic. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. And when they’re in the market for the services you provide?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

FEBRUARY 7, 2014

So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". They''re typically just one or two words in length.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. Notice how none of those explanations of what each company provides focused on the specific product or service? not just a peddler of your product or service! — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Marketing Insider Group

MARCH 7, 2021

You can track everything from your website traffic to visitor demographics to help you improve your pages. Google Keyword Planner allows you to search for keywords and get their historical search volume statistics or traffic forecasts for specific lists of keywords. Analytics, Keyword Discovery & SEO. keywordtool.io

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. 4) Mix Long-Tail and Head Terms. improve distribution to your blog posts”.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. 10 Effective SEO Techniques to Drive Organic Traffic.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Relying on Coupon-Based Services.

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Hubspot

DECEMBER 23, 2011

Converting traffic into leads. Update your event pages, news pages, product and service pages, and 'about us' pages to stay up to date with the pace at which your industry moves. If you're having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales team. People are on social media.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. Monitor what percentage of your website traffic comes from organic search every day, week, and month.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Valasys

AUGUST 19, 2019

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Therefore, marketers need to register their presence across multiple marketing channels to maximize their referral traffic.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". Ultimately, your customers have other concerns, interests, and passions beyond your product or service. these features aren't going away, and they can steal traffic from everyone on the SERP.

Keywords 87

Keywords Hubspot SEO Research 87

Hubspot

JANUARY 21, 2020

Four times a year, HubSpot's SEO team delivers a lovingly crafted report to our blogging team. This report has made a huge impact on our organic traffic and helped us set new records for leads and user acquisition. HubSpot has a big team of writers and a quarterly S.I.R Here's where you add long-tail keywords.

Traffic 88

Traffic Organization Lead Scoring Lead Ranking 88

Hubspot

MARCH 29, 2017

These customers are also looking for complex and expensive services and products that need to give them exactly what they need. Generate More Traffic Through Inbound Marketing. While you may already have a website, you may not be getting the kind of traffic you have the potential to attract.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future.

Traffic 75

Traffic Hubspot Lead Ranking SERP 75

Hubspot

SEPTEMBER 15, 2016

The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. Our main focus was especially high-volume keywords (a few thousand searches a month) — we were shooting for the stars, and hoping for big wins in organic traffic. More clicks = more business, right? Not always. but not conversions.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

MAY 26, 2010

A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. Are you looking for more long tail keyword rankings? How long did it take? Interview - How long have you been in business? Connect with HubSpot :

Consulting 28

Consulting Work Management Marketing Management SEO 28

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. The next step could be: Visiting another page on your website, such as your products or services page. HubSpot has also found similar results, with some variation based on blogging goals. Image source: HubSpot.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

SEPTEMBER 12, 2011

Check Online Traffic. Traffic is a top-line metric of website engagement that measures the amount of users visiting your site. Why is reviewing traffic important? Without sustained amounts of traffic to a website, regardless of industry, businesses will have incredibly low visibility online. G ot 30 minutes?

Analytics 28

Analytics Work Management Marketing Management Long Tail Marketing 28

Hubspot

FEBRUARY 17, 2015

Increase referral traffic by X% by Y DATE. Increase direct traffic by X% by Y DATE. This piece should be evergreen, and ideally it should bring in a steady stream of organic traffic over time versus just a ton of referring traffic on launch. Increase brand recall and/or brand recognition by X% by Y DATE. Me neither.

Lead Ranking 28

Lead Ranking Multi-Touch Attribution Brand Identity Branding 28