Hubspot

JANUARY 26, 2017

There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. It's in the Numbers.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

MARCH 26, 2013

And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs?

SEO 28

SEO SERP Buyer Personas Allocation 28

Hubspot

NOVEMBER 1, 2016

As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). Your SEO strategy will return the most relevant visitors to you if work with long tail keywords (LTKs) that are queries containing the language your ideal students use to search for what they want.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. Not only will these black hat tactics not help your SEO, but they will also fiercely harm it. Connect with HubSpot :

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

SEPTEMBER 26, 2013

However, by diversifying your online marketing tactics and investing in others -- like long-tail search terms, content, public relations, social media, and even paid search -- you are building your online presence and safeguarding against future ranking fluctuations. 6) Short Term vs. Long Term.

Lead Scoring 28

Lead Scoring Lead Ranking SEO Paid Search Agency 28

Hubspot

MARCH 15, 2018

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. What are today's blog ranking tactics, and what's considered "old-school"? Focus on 1–2 long-tail keywords that match the intent of your ideal reader.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. HubSpot has also found similar results, with some variation based on blogging goals. Image source: HubSpot. SERP rankings are important to gauge how effective your SEO is.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. 1) You’re Using Outdated Tactics. Long-Tail Keywords Only. That’s right.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. Before we implemented the pillar-cluster model, we spent most of our time writing blog posts designed to rank for specific, long-tail keywords. Even worse, it started to decline.

Lead Ranking 101

Lead Ranking Hubspot Lead Scoring Organization 101

Hubspot

DECEMBER 12, 2013

Avoid those unsavory methods altogether, and be vigilant about only investing in white hat tactics. And these are, conveniently, also the signs to search engines that your site is worth surfacing in their SERPs. Consider the alternative: engaging in some not-so-great black hat SEO. It keeps people on your site longer.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ It could also get a lot more complicated.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. Target striking distance keywords.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Scoop.it

JULY 28, 2022

Search Engine Optimization (SEO) is the practice of using keywords, keyword phrases, and other marketing tactics to improve your rankings on search engines. You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. Why do you need to balance your SEO?

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Hubspot

MARCH 21, 2018

It refers to techniques that help your website rank higher in search engine results pages (SERPs). HubSpot customers: you can check out the SEO panel in your HubSpot account to see how well you're optimized for those things. It's just the tactics we now use that have changed. And that's just to name a few.

Paid Content 77

Paid Content Paid Search Agency SEO FAQ 77

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

QuanticMind

NOVEMBER 15, 2018

To counteract the problem, digital marketers can use 301 redirects to link the pages of lesser importance to a single definitive version that is no longer fighting for views and SERP ranks. Content-rich pages should be utilizing a highly diverse set of keywords that can broaden your reach, with particular attention paid to the long-tail.

PPC 40

PPC Keywords CPC Cost Per Click 40

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. But the most valuable insights rarely come from general best practices and tactics. It means that our content needs to lay out the step-by-step processes of our tactics and strategies, explicitly.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

NOVEMBER 21, 2018

In the business world of the 21st century, the tactic that levels the playing field is online organic growth. Successful businesses of any size play the long game, understanding that growth and profit may take some time. Source: HubSpot. Source: HubSpot. You've got to plan and work for success. You've got to hustle.

Startups 89

Startups Organization First-Mover Advantage Webinar Metrics 89

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. This is a powerful tactic for stealing more clicks back from Google. Of course, in 2020, most companies get the importance of blogging. Nowadays, 55% of marketers say blog content creation is their top inbound marketing priority.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Directive Agency

NOVEMBER 11, 2016

In their recent marketing statistics post, Hubspot mentioned how 49% of B2B researchers who use their mobile device for research do so while at work. Having multiple branches of your campaigns that trace back to your primary keywords will also help you target the long tail modifications of those keywords. Optimizing for Social.

Mobile Marketing 40

Mobile Marketing Paid Content Search Marketing B2B Marketing 40

Hubspot

FEBRUARY 9, 2015

If you have already done some keyword research and mapped out the groups you will target, here are a couple of tactics for finding long-tail phrases to include in the body of your content. HubSpot Keyword Tool. The screenshot shows you where to find this feature on your dashboard. Search on KWFinder.com.

Research 28

Research Process Long Tail Marketing Validation 28

Hubspot

AUGUST 28, 2012

So whenever we speak to people who aren't very well-versed in inbound marketing tactics, we like to break it down into more relatable terms. You should put some effort into ranking for these "ivy league" terms, sure, but you're going to see much quicker returns if you target some "community college" terms, or long-tail keywords.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

APRIL 5, 2013

That means recognizing that not all marketing tactics are equal -- some may take you forever to execute and have little reward, while others, with a small tweak, could have a huge payout. Here at HubSpot, for instance, we have five core personas! 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Check these out: * 9 Quick SEO Tactics That Only Take 10 Minutes to Implement. * SEO Industry Stats.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Single Grain

JANUARY 29, 2020

This means there’s plenty of room for your SaaS business to rank at the top of the search results if you invest in content marketing as a tactic to boost your SEO. Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

MAY 1, 2015

Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). I divided all the posts into various categories by length and checked their SERPs. Build a Long-Term "Boring" Content Strategy. This one is more useful for validating an idea than finding new ones.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Marketing Insider Group

NOVEMBER 28, 2022

Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search engines. Although, these methods aren’t always enough to get your content to page one of SERPs. When conducting keyword research , look for long tail keywords or multi-word phrases.

Optimization 227

Optimization Content Marketing Content SERP 227

Hubspot

NOVEMBER 23, 2011

While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. If you have advanced landing page testing abilities at your disposal like in HubSpot's software , executing these tests takes just a couple minutes.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

accelerate agency

OCTOBER 27, 2021

This means that, instead of having to target strangely phrased long-tail keywords, you can focus more on content relating to topics and assume that Google will direct users accordingly. As long as you stay up to date on current practices, and avoid any outdated ones, it will help.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52