Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

MARCH 10, 2016

My friends at HubSpot describe a meta description as “the snippet of information below the link of a search result.”. via HubSpot. via HubSpot. via HubSpot. But high-quality descriptions can be displayed in Google’s search results, and can go a long way to improving the quality and quantity of your search traffic.”.

Click Rate 28

Click Rate Long Tail Marketing Tagging Keywords 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. 10 Effective SEO Techniques to Drive Organic Traffic.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

MARCH 15, 2018

Note that this list doesn't cover every single rule under the sun. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords? HubSpot customers: Breathe easy.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

MAY 21, 2013

How (and When) to Fight Back from HubSpot All-in-one Marketing Software. Referral Traffic : Dive into your marketing analytics to see which sites are sending you traffic. See traffic spike from a specific source, or just a source you don’t recognize? Take a peek to see if your content appears there.

Copyright 28

Copyright Top of Funnel DMCA RSS 28

Hubspot

JANUARY 18, 2012

This is something HubSpot has implemented with great success; it also offers multiple perspectives in your content, letting different areas of expertise shine through and benefit your readers. Make sure you and anyone else who is worried about being a "bad writer" knows that blogging has a totally different set of rules.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. Enterprise SaaS SEO is a marketing strategy that focuses on optimizing and scaling large Software-as-a-Service websites (with thousands or millions of pages) to increase profit margins through organic traffic.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

JANUARY 21, 2016

Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. At the minimum, you’ll want to know how your website is behaving and performing: traffic by source, conversion rates by offer, and bounce rates.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Single Grain

JULY 30, 2019

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. How many blog posts have you seen generating that much traffic and ranking for so many terms?! This has been outdated for a long time now. Sources for incoming traffic.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Scoop.it

JULY 28, 2022

Balancing SEO with content is fundamental to the success of any website, regardless if your goal is to build traffic, rank for a specific keyword, or rank for multiple keywords. You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. Here are some tips.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. The higher ranked you are, after all, the more traffic you get. Standing out.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

DECEMBER 17, 2013

The first rule of thumb is to make sure the content you are creating cannot be found on other blogs -- your own included. Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. Don''t underestimate how powerful that is. 2) Create unique content. and keywords.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

SEPTEMBER 10, 2012

We do that here at HubSpot, actually. And remind them that when you break up blog posts into shorter, more specific topics, you not only get to do things like optimize for long-tail keywords and get more targeted traffic coming to your blog -- you also struggle way less to come up with more blog topics to write about later down the road!

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. Focus on creating high-quality content over following outdated SEO rules. Let’s break it down.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

ATAK Interactive

AUGUST 8, 2019

Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. This shift into a Mass Long Tail of Subcultures challenges businesses to build brands that resonate with smaller viable audiences.

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

Content Marketing Institute

MAY 1, 2018

If you want your content to perform better to hit your goals, you need to scoop up the right traffic. Huge traffic numbers mean zilch if not one of those people takes action after clicking your link and consuming your content. If you want your #content to perform better to hit goals, you need to scoop up the right traffic.

Top of Funnel 110

Top of Funnel Content Click Rate Intent 110

ATAK Interactive

AUGUST 8, 2019

Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. This shift into a Mass Long Tail of Subcultures challenges businesses to build brands that resonate with smaller viable audiences.

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Hubspot

JUNE 18, 2019

Merely creating and publishing your website isn't enough — you must optimize it for Google and other search engines in order to rank and attract new traffic. Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Add engaging and relevant visual content.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Moz

MAY 6, 2019

Form a long-tail keyword. A good rule of thumb is to focus on one long-tail keyword per blog post. A long-tail keyword is a very targeted search phrase that contains three or more words. And why should you focus on long-tail keywords for blog post titles?

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

ATAK Interactive

AUGUST 8, 2019

Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . The world has been taken over by the Long Tail. This shift into a Mass Long Tail of Subcultures challenges businesses to build brands that resonate with smaller viable audiences.

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

accelerate agency

JANUARY 10, 2021

That means generating and converting organic traffic. . And text will always be the foundation of search, so ensuring the text on your website is optimized will improve your search engine rankings and drive traffic to your site. The higher ranked you are, after all, the more traffic you get. . Weekly organic traffic.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

That means generating and converting organic traffic. . And text will always be the foundation of search, so ensuring the text on your website is optimized will improve your search engine rankings and drive traffic to your site. The higher ranked you are, after all, the more traffic you get. . Weekly organic traffic.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

The Lead Agency

MARCH 27, 2018

SEO still rules as one of the best business-to-business marketing channels, being the most effective method for promoting and distributing content for business-to-business marketers. . According to HubSpot, B2B businesses that blogged more than 11 times per month had almost 3X more traffic than those businesses blogging 0-1 times per month.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

seo.co

JANUARY 3, 2021

Take HubSpot, for example. It’s where you design logos, pick color schemes, create marketing collaterals, and establish rules about how your brand sounds (sophisticated, quirky, relatable, etc.), Having a website is a start, but your website is nothing more than a glorified project if you don’t have traffic. Content creation.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

JANUARY 11, 2013

For more detailed information about how use Pinterest's new business accounts, check out the free HubSpot ebook, A Guide to Pinterest's New Business Accounts here. The same rule we talked about with pin descriptions also applies here: Use naming conventions your customers will identify with. 9) Leverage the Long Tail.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Single Grain

FEBRUARY 8, 2023

This article will help you learn how to create compelling pillar posts to increase your organic traffic. This is great for your content strategy because driving traffic and leads via content marketing is cost-effective. Let’s begin! Get My Free Content Marketing Plan What Is a Pillar Post?

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Hubspot

JANUARY 3, 2012

You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Like we've already discussed, big corporations often have bureaucracy and a well established set of rules that are hard to nudge. Connect with HubSpot :

Small Business Marketing 28

Small Business Marketing Long Tail Marketing Planning Business 28

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. We’ve dealt with our fair share of ups and downs in rankings, traffic, and leads. This is nuanced translation of blogging’s golden rule.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Single Grain

JULY 1, 2021

After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. The simple rule is to not make them have to think. Want to grow your organic traffic by 20-100%? No time to waste, so let’s go!

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

NOVEMBER 10, 2015

We have one traffic light, and it hasn't worked since I was a little kid. It's not tiny, and I'm sure they have more traffic lights than my hometown. W e use HubSpot , which makes adding must-have features like this super easy. These are usually long-tail keyword phrases, which are much easier to rank for.

Paid Content 28

Paid Content Long Tail Marketing Paid Search Agency Business 28

Hubspot

MAY 1, 2015

Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). I believe in something called the 10X rule, which means that if one person asks a question, there are at least ten others who have the same question -- they just didn’t ask it. Keep a List of Questions.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Hubspot

NOVEMBER 23, 2011

There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. If you don't create content that is helpful to real life people, you'll lose ranking positions, traffic, and leads fast because no one will link to you, share your content, or convert on your landing page. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Hubspot

AUGUST 23, 2011

Driving Traffic to Your Home Page: The main goal of your paid search campaign is to direct visitors from your ads to pages where they will convert to leads. You should instead be using long-tail keywords – ones that are longer (3 or more words) and set to either exact or phrase match. Connect with HubSpot :

Paid Search Agency 28

Paid Search Agency Conversion Rate Conversion PPC 28

Hubspot

OCTOBER 25, 2012

Or, if your job was to market that SEO software, you'd have the knowledge to write a post like, "How Long-Tail Search Helps You Get Found Faster in Competitive Markets.". Of course, there will be occasional exceptions to this rule. See what I mean? 4) Sometimes, you don't even have to write at all. fell off our radar.

Blogger 28

Blogger Enterprise Management Work Management Marketing Management 28