accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Time was that long tail keywords were also like gold dust for SERP results. Statistics.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. It’s always a good idea to “level up” your knowledge and writing skills in order to stay ahead of the game. HubSpot: Content Creation Courses . The good news?

Course 98

Course Content FAQ Long Tail Marketing 98

Tiecas

MARCH 21, 2024

Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Using search volume and competition as your measure, narrow down your list to 10-15 short-tail keywords that are important to you. Then rank this list in order of priority or relevance to your business.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

DECEMBER 22, 2020

For that reason, I would recommend startups prioritize SEO efforts in order to avoid the royal rumble of paid ads with giant companies like Cisco. Apart from Google's questionable ethics, you should still continue to bid against the high value search terms you're already ranking for, in order to achieve what's known as SERP domination.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

MAY 31, 2018

It’s not deciding what makes the cut to be in the answers we get back (yet), but it’s working to sort the order in which we see those results, effectively acting as a filtering layer based on the search engine’s collective knowledge about us. Use long-tail, conversational phrases for content keywords.

Marketing AI 74

Marketing AI Forrester Long Tail Marketing Act-On 74

Hubspot

JUNE 5, 2019

Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have resulted in conversions and try to identify long-tail keywords which may contain a few specific product details.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Lake One

APRIL 23, 2019

They are defined as words and phrases that people type into search engines in order to find the answers to their questions. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long Tail Keyword: How do I identify keywords for B2B SEO? Space is less crowded.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SmartBug Media

APRIL 2, 2020

You need to do qualitative and quantitative research simultaneously in order to come up with an accurate and effective SEO strategy. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms. Not doing qualitative and quantitative research simultaneously.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Therefore, in order to increase your link profile, local SEO necessitates link building just like regular SEO. Long tail keywords account for more than 70% of global searches.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

EveryoneSocial

FEBRUARY 26, 2019

That is target both long-tail and short-tail keywords that will have the best impact. This is where a close relationship with sales should develop in order to best dive into some content needs. Websites with a blog tend to have 434% more indexed pages. Techclient ). Slideshare ). Search Engine Journal ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Also, always remember to set those links to open in a new tab in order to keep visitors on your site. HubSpot and Google Analytics tools can help you track the number of conversions sourced through an organic search.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? 7) Cluster content.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. This is why it is essential to find competitive long tail keywords that are searched for quite a bit but are not so broad that your content will get lost in the shuffle. So we ask, is content creation actually challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Keyword.io 4) KeywordSpy.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 25, 2019

If you’re targeting a long tail keyword (i.e., If the title of your post is more than three to five words long, it should be optimized by using only the keywords, an action that's possible in WordPress. Changing permalinks is a fairly simple process, and you won't need to install plugins in order to do so.

SEO 71

SEO Long Tail Marketing Keywords Tagging 71

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

MARCH 15, 2011

You have to optimize your website for Google Organic Search and optimize your data feed for Google Shopping in order to rank high in both locations. Consistently publish remarkable, educational and valuable content with long-tail keywords. Connect with HubSpot : Go here to create an account and submit your website.

eCommerce 28

eCommerce Search Marketing Google Organization 28

Hubspot

FEBRUARY 28, 2015

As one of HubSpot''s earliest employees, Roberge scaled the sales team from one employee to 450, and increased revenue by 6000%. On Hiring: 1) "Closing that next big customer in order to make the quarter wins the battle. 8) "Focus your content on long-tail topics. 2) "Great salespeople never need to apply for a job.

Tips 28

Tips Long Tail Marketing Cross-Selling Demand Generation Agencies 28

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. Notice how easy it is for Google to not realize it is repeating a numbered list—so be sure to properly outline your steps with ordered or unordered list tags. 3 Table featured snippets.

CTR 50

CTR Features Organization SERP 50

Hubspot

AUGUST 18, 2010

Order of SEO Operations. Long Tail SEO. Connect with HubSpot : Check out these awesome infographics for some visual instruction and information about SEO: 1. SEO Tactics. Search Engine Marketing ROI. The Visual FAQ of SEO. SEO vs. PPC. SEO Check List. SEO Factors. SEO ROI Is King. Local Search. The Social Media Effect.

SEO 28

SEO Long Tail Marketing FAQ PPC 28

Hubspot

MAY 3, 2010

Since you'll be using your blog to write about your industry and niche, it will be a natural place to create content around long tail keywords (view this article to learn more about long tail keywords ). For example "HubSpot | How to use a Blog." Instead you would want "How to use a Blog | HubSpot."

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

JANUARY 26, 2017

Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Changing your keyword targeting strategy so your content is better geared toward the changing ways people are searching on Google.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. So we figured a blog post was in order to address the SEO questions that were more frequently asked by attendees. Think about it. Quick wins.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In order to stay in the mix, a website must be designed to make its material friendly for mobile users. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x Image credit: HubSpot.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. You can see how many inbound links you have to your domain using HubSpot's Link Grader tool.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

JULY 1, 2013

Social media, especially Twitter, requires a lot of effort in order to extract business value. We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

FEBRUARY 10, 2012

Because landing pages are so important to lead generation, attention to detail is in order to ensure you have the highest conversion rate possible. To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Connect with HubSpot :

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Moz

FEBRUARY 20, 2019

Ingredients for the SEO analysis This analysis is a result of a long-term retainer relationship with "The Broze Fellaz" as our ongoing analytics client. A great deal was required in order for data-driven action to happen, but we assure you, it's all doable. You're not making an automated report — even a HubSpot intern can do that.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

SEPTEMBER 24, 2010

Should I optimize for short tail or long tail keywords? There is no clear-cut answer as to whether you should optimize for short tail or long tail keywords. The factors you should consider when trying to decide are how competitive the short tail is versus how much traffic the long tail keywords receive.

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

JULY 30, 2010

One of the biggest PPC mistakes we see is when folks go after expensive, popular words rather than long-tail, more relevant ones. We have seen people add random lingo in order to increase their relevance score without thinking about what phrases would generate quality traffic for them. Connect with HubSpot : Probably not.

PPC 28

PPC Long Tail Marketing Adwords Lead Scoring 28

Hubspot

FEBRUARY 2, 2011

It looked to me like SEO1 intentionally neglected on-page SEO in order to emphasize PPC (where they ‘earned’ even more management fees) and make the relative results of the PPC campaigns more pronounced. These were long tail keywords and perfect targets to earn very high, page one, organic Google rankings.

SEO 28

SEO Lead Scoring Lead Ranking PPC 28

Hubspot

DECEMBER 13, 2012

So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. Using our restaurant example, for instance, you might bid on long-tail keyword phrases like “restaurants in Boston for the holidays” or “restaurants with holiday specials.”.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28