accelerate agency

MAY 9, 2020

So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Keyword tips. Keyword research is key to improving SERP results and to SEO in general. Researching the right keywords to target and implementing that research takes time and effort. Metadata Tips. Content Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Televerde

DECEMBER 1, 2020

By studying your ranking keywords, you can figure out the general intent and stage behind each visitor. For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” Research and Organize Keywords for Each Stage of the Funnel.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

NOVEMBER 17, 2020

Podcasts are personable and facilitate connections. Podcasts put a knowledgeable person from your company in conversation with industry experts to tackle current topics and share advice, often with a touch of lighthearted humor. Including keywords in authoritative and helpful blog posts can drive traffic to your website.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. We'll also explore contextual keyword targeting and how to get started with contextual ads. While contextual targeting is done through matching keywords and topics, behavioral targeting is when ads appear to users based on their online behaviors.

Ads 85

Ads PPC Long Tail Marketing Keywords 85

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JUNE 5, 2019

Balance out broad and ultra-specific keywords. While you may never escape the vicious cycle of paying for expensive clicks on the more general and competitive keywords, you can begin to balance it out by targeting the specific end of the spectrum. To do this, you might try keywords like model numbers, part names, or UPC codes.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

MAY 31, 2018

Searches are becoming more personalized. Use long-tail, conversational phrases for content keywords. Keyword research isn’t dead. This is why HubSpot recommends a topic cluster approach to SEO. People talking to voice assistants ask questions of them like they would a person.

Marketing AI 74

Marketing AI Forrester Long Tail Marketing Act-On 74

EveryoneSocial

FEBRUARY 26, 2019

Don’t just target keywords, be strategic. In your B2B content marketing strategy, you may also be targeting specific keywords to rank well for in search engines. You may have a list of all sorts of related keywords that would be good to rank in the top 3 in Google, but I find you may lose sight without a plan.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Valasys

NOVEMBER 23, 2022

Looking at things more practically, when a person searches for a nearby restaurant, they are likely to pick out one of the top most options. Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. Local searches spark trade.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

FEBRUARY 5, 2020

Use the Right Keywords. Keywords: Incorporates search terms appropriately. When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages.

SEO 87

SEO Tips SERP Content 87

Hubspot

OCTOBER 10, 2020

According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. Since this metric doesn’t require any personal data, it's possible to compare your engagement rates to competitors. Maintain consistent branding.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. Video can go a long way in gaining speaker interest and buy-in. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Another consideration is your investment in developing blog content and website pages that drive traffic for particular keywords your personas care about.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Google Keywords We Won''t Miss Being Able to Track.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Ledger Bennett

MARCH 25, 2020

When users search a specific keyword (or group of keywords) related to your business, your site is more likely to be one of the first they see in Google search results. The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. Key Takeaways.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

MARCH 8, 2016

Attract: Work those Keywords. Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. And, use an updated keyword strategy to grow organic traffic, and steer visitors to the right part of your site from the start. You should also take a look at your current keyword traffic.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Essentially, they’re search queries that contain three or more keywords. So, for example, a regular keyword for HubSpot would be “HubSpot.”

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. Essentially, they’re search queries that contain three or more keywords. So, for example, a regular keyword for HubSpot would be “HubSpot.”

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

NOVEMBER 1, 2016

Your PPC campaign will be designed around a keyword strategy, just like your SEO. There's no long term benefit or exponential growth. That's far too broad a keyword. The more relevant your long tail keywords are to your personas, the more interested and qualified an audience you'll attract. On-page SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

NOVEMBER 4, 2016

2) Do your keyword research. In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. 3) Google AdWords Keyword Planner. This is helpful to determine which words or set of several keywords, or long-tail keywords , are the most popular in search.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Hubspot

SEPTEMBER 24, 2013

But never fear: With a little effort, the right keywords , and some strategizing, they’ll pop up faster than Waldo at the beach. Vaynerchuk indicated how easy it is to use Twitter''s search function to attach industry-specific keywords to Twitter users who may be interested in what you’re offering. How I Locate Leads on Twitter.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

SEPTEMBER 8, 2010

Google Instant provides real-time suggested results as a user begins to type a keyword into Google. As users type in new keywords, the page of results updates in real-time to display the results for the new keyword phrase. and search for more speficific keyword phrases. and search for more speficific keyword phrases.

Google 28

Google Long Tail Marketing Keywords SEO 28

Hubspot

DECEMBER 23, 2011

Create content around keywords people are searching for. The warning is, content should be topic-driven, not keyword-driven. That being said, you absolutely should perform keyword research when determining topics and writing content. All that keyword research should be applied beyond topic generation.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Moz

FEBRUARY 20, 2019

You're not making an automated report — even a HubSpot intern can do that. Keyword Hero. Assuming you've worked on improving CTR for Facebook ads, have the same person work on the meta text and titles. Imperial units used in arbitrary numbers that are hard to imagine and thus feel very large. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

APRIL 18, 2013

While you may never escape the vicious cycle of paying for expensive clicks on the more general and competitive keywords, you can begin to balance it out by targeting the other end of the spectrum -- the ultra-specific keywords like model numbers, part names, UPC codes, that sort of thing. Long-Tail Keyword Expansion.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

AUGUST 2, 2010

Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site. Recently, I took a cab across the Charles River from HubSpot toward downtown Boston to meet up with a few friends.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. Thank the person, ask them what they learned, or share their tweet with your own followers. 10 Social Media Tips to Get More Business Value From Twitter.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

FEBRUARY 10, 2012

To show you how to prevent landing page abandonment, we took a HubSpot landing page and broke down what it looks like before optimization, and after. Here's an example of a landing page to access HubSpot's ebook that explains how to build your Google+ business page. Connect with HubSpot : Subpar Landing Page.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 24, 2010

How is Google Instant going to change my ranking for keywords and keyword phrases? This means your rankings for specific keywords immediately before and immediately after the release of Google Instant would be unaffected. Should I optimize for short tail or long tail keywords?

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28