Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 75

SERP Google Verticals Keywords 75

Top Rank Marketing

MARCH 27, 2024

As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.”

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Leveraging BERT, Google was able to use NLP to determine the true user intent behind specific search queries.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. You need to study the search results closely if you want to master the art of understanding keyword intent.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 71

Design Hubspot SEO Lead Scoring 71

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Action words not only grab attention, they make the intention of your content clear right from the headline. How to Use Action Words in Your Content. It should motivate people to want more from your brand.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Marketing Insider Group

DECEMBER 20, 2021

Most importantly, they make your overall content strategy more intentional by giving you a holistic view of your entire content library. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Traffic from a broad audience who has no intent to take further action.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Hubspot

JULY 26, 2018

Understanding User Intent. We will call this either user intent or query intent. Sometimes, it’s very easy to infer what the user intent is, based on the query they used. What’s the user intent? What’s the user intent? In these examples, the user intent is very clear. What is the user intent?

Intent 52

Intent Google SERP Marketing & Strategy 52

B2B Marketing Insights - WE

MARCH 16, 2022

Knowing what keywords match your users search intent or user intent will help guide what content you need to produce on your site. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Moz

SEPTEMBER 27, 2020

Your content does not match the user intent. It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

FEBRUARY 5, 2020

It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. Identify and Capture Search Intent. Identify and Capture Search Intent. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

DECEMBER 19, 2022

Search Intent. Search intent is the searcher’s purpose when they enter a keyword into the search bar. When selecting keywords for your content, keep search intent in mind. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Your keyword research should support this goal, not overshadow it.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Valasys

AUGUST 10, 2023

Optimize Old Keywords Maybe the keywords we used did not match the searcher’s intent. The idea is to rank high for chosen keywords, so our content attracts the target traffic with objective search intent. Updating old content or republishing it with new information means it has a higher chance of showing up on SERPs.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 96

SERP Ideal Customer Profiles SEO Click Rate 96

Strategic-IC

JUNE 25, 2019

Inform Your Content Topics with Buyer Intent Data. Rather than blindly promoting content to an audience who may or may not be engaged, intent data can ensure that campaigns resonate by considering your audience in the context of their current activity. 8 Top Content Tools for Content Creation, Distribution and Measurement. Related: 5.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Hubspot

JANUARY 17, 2020

Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. For it to be considered dwell time, on the other hand, the user needs to click on a page from the SERP, stay a while, and then either clicks back to the SERP or otherwise exits the page.

Dwell 99

Dwell SERP SEO Marketing Analytics Tools 99

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. 4 Keywords that match intent. These signals are ranking factors that are changing all the time. 1 Top quality content.

Google 52

Google SERP Keywords Domain 52

Hubspot

FEBRUARY 7, 2018

It all started when my colleague, HubSpot's Director of Acquisition Matt Barby, pointed out that a Google search for Justin Timberlake would display the following within the search engine results page (SERP): Naturally, I had questions. First, why isn't "none of them" an option? But more important -- what is Google up to?

Google 73

Google SERP Eye-Tracking Hubspot 73

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. We cover how to do this next.

Amazon 98

Amazon Paid Content Marketing & Strategy Marketing Strategy 98

Hubspot

FEBRUARY 5, 2018

Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore? C onsider that on SERPs with no featured snippet, we found that the first result can expect to bring in about 33% of the total clicks.

Features 77

Features Google Work Management SERP 77

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

SmartBug Media

JULY 2, 2021

If you were to make the first page in Google search engine results page (SERP) for IT services despite being a managed service provider, a large amount of the traffic coming to your blog would be unqualified, which leads to a high bounce rate. Google the terms you’re targeting and see what kind of results come up. What are their goals?

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. How DealSignal streamlines Hot Leads Generation 4 Steps to Convert Hot Leads into “Hot Sales” Conclusion Learn more about Leads Generation & Intent Data Hot Leads: What are they? How to Generate Leads?

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Hubspot

MARCH 15, 2019

So Google, understanding my intent, serves me this: Undoubtedly, you can see how a title benefits both a user and a search engine. While HubSpot's "What Is Marketing? An internet user needs a website title so they can see an accurate and concise description of a page's content before clicking on a link in the SERPs. SEO Is Back.

Tagging 77

Tagging SEO Marketing Websites FAQ 77

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. In simple terms, every Google ad you see goes through an ad auction before appearing in the SERPs. Google Trends.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Identify keywords and searcher intent. Since the first time it was tested in August 2015, SERPs with PAA questions have grown between 40 and 42%. What is Google Suggest? Use these phrases to: Conduct keyword and topic research.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

seo.co

OCTOBER 27, 2020

Source: Hubspot. In a recent book, he claims to have created a new website circa October 2004, and was able to push it to the top 20 positions in Google SERPs for a target keyword in less than a month. But it also happens to be one of the most contested, debated, and questioned concepts in the world of search engine optimization (SEO).

Google 116

Google Effectiveness Domain CAN-SPAM 116

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Fancy getting in on the action? And, guess what?

Lead Ranking 102

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 102

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). That's why it's important when using header tags to make sure they're correctly matching a keyword intent. If a post's H1 tag doesn't have a keyword, it won't rank well in search results.

Tagging 98

Tagging eCommerce Classified Ads Long Tail Marketing 98

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. So, when you Google your product, where does your business fall on the SERP as opposed to others? So for traffic, SEO is a must.

SEO 99

SEO SERP Buyer's Journey Lead Scoring 99

Leadspace

FEBRUARY 19, 2018

Take advantage of intent signals. For B2B, data analysis can be essential for Intent Signal Monitoring — the ability to “see” every page your customer has visited in order to predict their intent to buy. Without using predictive data to identify intent signals, it can be difficult for B2B brands to personalize or target leads.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

JANUARY 4, 2021

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. Now, with semantic search, Google can compare search intent with a page's content to provide a better search experience.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101