Hubspot

APRIL 4, 2016

The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. moments at my time here at HubSpot. And if I’ve been hesitant to Google a few things here and there, I bet there are some fellow marketers out there that also have been.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Are more people coming to your services pages? To your blog?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

SEPTEMBER 15, 2016

Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy. We began an inbound partnership with Client A , a content management system for churches, and all was going according to plan. Many of Client A 's offers convert well, but this landing page was especially high.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 15, 2015

However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns. While this post won't turn you into an SEO pro overnight, we promise it's full of resources that will make your life as a digital marketer just a little bit easier.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. How to Inject Problem Solving Into Your Marketing. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems!

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. And after some thoughtful strategizing and hard work, they were able to start a new blog and increase the traffic to that blog by 2,512.5%

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JULY 15, 2010

“Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Teach Employees to Create Landing Pages. Get Employees Involved in Blogging.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. 4) User Intent Helps You Craft Better Landing Pages and Increase Conversions.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

NOVEMBER 22, 2010

You've worked hard to earn this credit, so make sure you get it! If you have a solid offer and a landing page that supports your excellent call to action, you are more likely to gather that visitors information. The search engines look at a few important pieces of information and one of those criteria is indexed pages.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

JULY 29, 2010

The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. Yahoo and Bing, are less important but still an important part of search engine marketing.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. BuzzFeed’s calling card—quizzes—also works for B2B companies.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Hubspot

MAY 22, 2014

Take Your Personas Off the Fridge and Put Them to Work. Marketing isn''t arts and crafts. You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. 10) Optimize landing pages for personas. Inbound Marketing'

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

JANUARY 9, 2012

It's something people will always need to know, and because of its continued relevance, it often amasses quite a readership and can even land you in the top of search engines for your own place on Google history. If you've created this type of timeless content, there are things you can do to make it work harder for you. Re-Market It.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Hubspot

FEBRUARY 17, 2012

Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. Good marketers use analytics for the first few things we mentioned.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

SEPTEMBER 5, 2013

There’s no substitute for reading the guidelines , but the points consist primarily of the following: Create blog content, landing pages, and site pages for people, not search rankings. You may want to summarize those points, but the real meat of your work should be wholly your own. Deceptive page titles.

High Quality Lead 28

High Quality Lead Google Guidelines Lead Scoring 28

Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! tons of cool stuff!

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Hubspot

JULY 30, 2010

Do you have a long enough sales cycle that you can get a more immediate measure from number of leads generated or click-throughs? One of the biggest PPC mistakes we see is when folks go after expensive, popular words rather than long-tail, more relevant ones. Connect with HubSpot : What words are you going after?

PPC 28

PPC Long Tail Marketing Adwords Lead Scoring 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. Personally, I''ve historically looked at keywords for which I get very little traffic to give me ideas for long-tail keyword phrases. We at HubSpot are known for being hopeless romantics.

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Contently

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

SnapApp

FEBRUARY 5, 2019

They conduct significant research before reaching out, consuming dozens of marketing assets along the way. This shift has created demand for a new working model for marketing and sales—one that requires close alignment between the two teams. Marketing can’t help sales become more efficient if the two teams work in silos.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Golden Spiral

JULY 2, 2021

Content marketing is a foundational element of a successful HealthTech marketing strategy. But in order for your content marketing efforts to work, you need to consider the user experience of the resources section of your website. 70% of marketers are actively investing in content marketing. Semrush ].

Resources 62

Resources Lead Ranking Marketing Websites Top of Funnel 62

Hubspot

APRIL 1, 2019

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Often, here at HubSpot, we discover that as much as 90% of the new leads we generate each month actually converted on offers we didn't create or actively promote that month.

Landing Pages 78

Landing Pages Lead Generation Lead Scoring Lead Ranking 78

Hubspot

AUGUST 16, 2017

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. billion searches per day on Google alone, search is a channel marketers still can't afford to ignore. billion searches per day on Google alone, search is a channel marketers still can't afford to ignore.

Long Tail Marketing 78

Long Tail Marketing Lead Ranking Content Keywords 78

ATAK Interactive

AUGUST 8, 2019

If there’s one thing we often see in marketing, it’s that the creatives involved can rarely agree on terminology. Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. . In the Purposeful Marketing Method, we aim to simplify things.

Paid Search Agency 94

Paid Search Agency B2B Thought Leadership Planning Enterprise Management 94

ATAK Interactive

AUGUST 8, 2019

Each of your target personas are being specifically marketed to. If there’s one thing we often see in marketing, it’s that the creatives involved can rarely agree on terminology. Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. .

Paid Search Agency 78

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 78

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. set the Guinness World Record for largest online marketing seminar, hosted webinars with partners such as. the modern marketing team we've built. but with a focus on landing page copy and design. HubSpot typically runs webinars at 1 p.m. EST or 2 p.m.

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

ATAK Interactive

AUGUST 8, 2019

Each of your target personas are being specifically marketed to. If there’s one thing we often see in marketing, it’s that the creatives involved can rarely agree on terminology. Even entities like HubSpot, which frequently make up terms like “The Buyer’s Journey,” consistently change how they define each step. .

Paid Search Agency 60

Paid Search Agency Planning B2B Thought Leadership Enterprise Management 60

Hubspot

FEBRUARY 20, 2020

Now, I'm using that same exact process to lead SEO at Nextiva , and here is a snapshot of our organic keyword growth to prove that this really works: If you're looking to skyrocket your organic growth with an efficient SEO strategy in 2020, check out the five proven steps I've taken with both Sales Hacker and Nextiva to achieve tremendous results.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

SmartBug Media

JANUARY 2, 2020

To begin, consider the major pros (and zero cons) to blogging—it contributes significantly to your content marketing strategy by providing the following benefits: It helps to drive traffic to your website. Every time you write a new blog post you're adding another indexed page to your site, which Google and other search engines love!

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Hubspot

AUGUST 28, 2012

Have you ever had someone stare at you blankly when you say you're an inbound marketer? Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly. Play it cool, man.

Inbound Marketing 28

Inbound Marketing Long Tail Marketing Lead Scoring Lead Ranking 28

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Note to you: Embrace long-form content. Check this out.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

NOVEMBER 23, 2011

There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. Before getting to work on your next inbound marketing campaign, make sure you're not setting yourself up for dismal results by ignoring some of the inbound marketing musts. Who can the sales team close?

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Hubspot

OCTOBER 27, 2011

We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. Your friends who don’t 'get' inbound marketing think you "do social media" for a living. Read this list, and see if you can relate.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Lead Scoring 28