Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand Generation vs Lead Generation: What’s the Difference? Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

SalesGrape

NOVEMBER 19, 2023

One such approach that has gained significant traction is leveraging telemarketing as a powerful tool for B2B growth. One such approach that has gained significant traction is leveraging telemarketing as a powerful tool for B2B growth.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

Oktopost

NOVEMBER 6, 2023

Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. So, if you want to revolutionize your sales pipeline, attract high-quality leads, and maximize your conversion rates, we highly recommend you read on. We have news for you–social media is no longer a useful tool restricted to marketers.

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Optimize Your Company Page for Lead Generation. You don’t use your website simply to list a few facts about your company and contact details. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Zoominfo

JUNE 27, 2022

But using evaluations like “how many accounts can you provide?” or “what is your cost per contact?” All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Here’s how to calculate it.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

Zoominfo

DECEMBER 18, 2019

Brands have morphed into feelings—feelings of trust, recognition, loyalty, and familiarity. Branding is the reason people become lifelong customers of a company that they trust. So how do you make sure people want to see what you’re offering? But just what should a brand-centered community look like, and why does that matter?

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

BOP Design

DECEMBER 14, 2020

The 2021 B2B Sales Journey Odyssey begins with digital marketing because, without it, there are no sales. Each digital platform should share a story about how your company can solve your prospect’s problem. The goals of every successful B2B website are: To attract potential prospects. Convert viable leads into sales.

B2B Sales 118

B2B Sales B2B Thought Leadership B2B Thought Leadership 118

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May. The best part? Let’s get into it!

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Furthermore, it will highlight the role of data audit as a foundational step in establishing a robust data quality management framework.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SalesIntel

FEBRUARY 9, 2024

Quality B2B data is paramount for Go-To-Market (GTM) to identify and understand their target audience more effectively, allowing them to tailor their messaging, offerings, and outreach efforts accordingly. Furthermore, it will highlight the role of data audit as a foundational step in establishing a robust data quality management framework.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

Only B2B

SEPTEMBER 7, 2022

The role of data is changing along with the digital future of B2B sales. In addition, 32% of respondents believe their data is erroneous, and 55% of respondents indicate they don’t trust their data assets. Incorrect data alone causes B2B businesses in the United States to lose $3.1 trillion in revenue annually.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? Plus, let’s not forget, every customer starts out as a lead. No matter where the lead was sourced. No matter where the lead was sourced. How do you define a lead?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Let’s dive into the benefits of marketing, what it takes for marketing to be effective and how it can deliver your organization more leads and revenue for business growth. How can I generate more leads? Does it work?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Sprout Social

JANUARY 26, 2023

How did you find it? Or maybe through word-of-mouth from a friend , family member or trusted influencer. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. Think about your favorite store or business. While walking by?

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Only B2B

OCTOBER 3, 2023

In the ever-evolving landscape of B2B marketing, where competition is relentless, and digital marketing strategies continuously shift, the importance of Marketing Qualified Leads (MQLs) stands out like a guiding light. Generating More Qualified Leads with MQLs: A Pathway to B2B Success What Is Marketing Qualified Leads (MQLs)?

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Almost 80% of marketing leads don’t actually convert into sales. What is lead nurturing?

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. Target Audience? Investment?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Rev

AUGUST 2, 2023

Then we’ll end by looking at specific prospecting techniques that can help you secure more leads and close more deals. Then we’ll end by looking at specific prospecting techniques that can help you secure more leads and close more deals. Sales prospecting is the first step in the sales process.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Martech

NOVEMBER 22, 2021

Email is a powerful marketing tool. And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. Email signatures are not new. Email signature may seem old, but it comes with a lot of exciting benefits.

Banners 131

Banners Work Management Ideal Customer Profiles Marketing Management 131

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. closely measure the ROI of their content marketing, according to the 2019 Content Marketing Institute and Marketing Profs B2B report.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? Plus, let’s not forget, every customer starts out as a lead. No matter where the lead was sourced. No matter where the lead was sourced. How do you define a lead?

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. 5 Things You Must Avoid In a Sales Email Sequence 1.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. increase since March 2020, signifies a major change in how we perceive B2B intent data. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Hinge Marketing

MARCH 30, 2022

After Implementing a B2B Content Marketing Strategy. You’ve established a B2B content marketing strategy. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website. Congratulations! So where’s the disconnect? Be Patient.

Contact Marketing 83

Contact Marketing Contacts Top of Funnel B2B Marketing 83

DealSignal

NOVEMBER 14, 2023

In a Nutshell Searching for high-quality, accurate leads without stretching your budget? Utilizing state-of-the-art machine learning algorithms, DealSignal extracts the most viable leads from an assortment of sources including social platforms, recent news, and professional listings. Turn your attention to DealSignal.

Work Management 52

Work Management Enterprise Management Paid Search Agency Marketing Management 52

DealSignal

DECEMBER 29, 2023

Boasting an impressive database of over a billion companies and individuals globally, DealSignal offers an array of detailed insights. To sum up: Dynamic Tool : Revolutionizes business-client connections with a global database of over a billion companies and individuals. In a Nutshell Looking for a Clearbit alternative?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

MAY 3, 2022

In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use CDPs used to guide purchasers through the sales funnel. “A Valuable first-party data in the CDP. Zeroing in on customer preferences from unified first-party data. All the data gets centralized in the CDP.

Activities 85

Activities B2B Marketing Digital Marketing Funnels B2B 85