Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! How Do You Create a Buyer Persona? What industry/ies are they in? What country/s are they from?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! How Do You Create a Buyer Persona? What industry/ies are they in? What country/s are they from?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. If manufacturers, retailers, distributors, etc. And I see product-based content on their blog.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

AUGUST 19, 2020

For those in the manufacturing industry, keeping up with (or staying ahead of, for that matter) the competition is not only top of mind, but it’s also a top priority. And in today’s ever-evolving landscape, the challenges that manufacturers, OEMs, and distributors deal with on a day-to-day basis have gotten even more complicated.

Inbound Marketing 105

Inbound Marketing Top of Funnel Campaigns Buyer Personas 105

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. One of these technologies is Marketing Automation. Page Contents What is Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

SmartBug Media

SEPTEMBER 18, 2019

In the world of manufacturing, one of life’s biggest questions is: What are manufacturers without distributors? But without distributors to push those products to a network of retailers, the manufacturer would be stocked with great products, but have no end users to buy them. Quick Recap: The Inbound Methodology.

Product 71

Product Inbound Marketing Paid Search Agency Content 71

Sana Commerce

DECEMBER 6, 2023

B2B customers use their own smart devices and therefore don’t require investment in machinery. To read more about barcode scanning technology, read our blog on how mobile barcode scanning can elevate your B2B web store. Barcode scanning offers a cost-effective solution for businesses of all sizes and helps streamline operations.

Advertising Agencies 52

Advertising Agencies Customer Satisfaction B2B Gartner 52

SmartBug Media

JULY 29, 2020

The idea, “if you build it, they will come,” may not ring true for marketing. Sure, you can build a great product or service, but if you don’t spend any time promoting it, will anyone come? It’s an important (and sometimes forgotten) component of marketing. How do you build awareness of your brand? By telling a story.

Inbound Marketing 89

Inbound Marketing Tools Brand Identity Branding 89

Spiralytics

JUNE 11, 2023

But images aren’t the only pieces of content that AI can produce convincingly—AI voice cloning, which essentially mimics one’s voice for different use cases, is also emerging. It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. He further added that their company saw a great opportunity to deliver a greater value to the underserved trillion-dollar B2B ecommerce market.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Sprout Social

FEBRUARY 27, 2023

But for half the population, March—or Women’s History Month—is a time for celebrating just how far women have come, and thinking about how far there is to go. But how do you create content around diversity that resonates and feels authentic? The collective excitement makes her feel like she can do anything.

Social Media 117

Social Media Media Work Management Paid Search Agency 117

Porch Group Media

SEPTEMBER 29, 2021

Watch this fireside chat with Tim Eisenmann, CEO of Torqata and Chief Analytics Officer of American Tire Distributors (ATD). Learn how Torqata is using automotive data, mover marketing and advanced analytics to optimize operations and generate more business for its customers.

Startups 52

Startups Analytics First-Mover Advantage Class 52

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? The benefits of personalized marketing are to everyone’s advantage.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Martech Advisor

NOVEMBER 26, 2019

Digital transformation is on the mind of every B2B commerce marketer. The pressure for B2B e-commerce sellers is real - and we’re on the precipice of major, sweeping changes across the industry. Those manufacturers that aren’t delivering on intuitive buyer experiences are losing market share.

Digital Transformation 72

Digital Transformation B2B Merchandising Conversion Rate 72

Only B2B

JANUARY 12, 2022

As a b2b marketer, relying on a marketing plan that incorporates a number of approaches can help you raise brand awareness, expand your reach, and generate more sales leads. Content syndication should be one of the most important of these strategies. Difficulties With Duplicate Content. Source: SalesBox.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 118

Lake One

AUGUST 2, 2022

A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy. That sounds like a good marketing tactic for any industry, especially manufacturers. Today’s landscape is competitive, and it’s time for manufacturers to adapt their marketing.

Video Marketing 52

Video Marketing Content Youtube Buyer Personas 52

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. How can you make sure you’re staying ahead of the competition? Industry 4.0

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. Most likely, you’re focusing on digital marketing more than ever before. Redirect marketing money. Optimize tech tools.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Salesforce Marketing Cloud

JANUARY 11, 2024

It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. How much do they typically spend? How do they engage with your brand?

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

nDash

JANUARY 19, 2022

For our second round, we have a 30-year veteran of the life sciences industry, a former landscape designer, a financial controller, and a health & wellness coach! How do you make your brand stand out in a crowded field? After all that, who has time – or energy – to concentrate on crafting memorable marketing content?

Copywriting 52

Copywriting Marketing Budget Creation Work Management Planning 52

Navigate the Channel

JUNE 21, 2018

In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and it’s expected to even double by 2021. Now it’s time for building product manufacturers and distributors to do the same.

Social Media 62

Social Media Video Marketing Social Marketing Product 62

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Seismic

NOVEMBER 25, 2019

Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year? Whether you’re just beginning your sales enablement journey or looking for a new partner to help tackle your sizable goals, the first step is to identify and address the biggest sales and marketing challenges you and your company face today.

Work Management 85

Work Management Marketing Management Webinar Metrics User-Generated Content 85

Navigate the Channel

JUNE 28, 2018

In the past six years or so, building contractors have had a dramatic shift in the way they source for building products information, purchase construction materials, and interact with manufacturers as well as building products’ distributors. They want ideas on how to perform their job better and more effectively.

Creativity 50

Creativity Advertising Agencies Planning Paid Search Agency 50

KoMarketing Associates

SEPTEMBER 14, 2013

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Lake One

MARCH 24, 2020

Over the last decade, lead generation for manufacturers and industrial organizations has transformed. While the industry is still heavily relationship-driven, like every other vertical it’s been affected by digital disruption. Industrial Lead Generation with Account Based Marketing. It flips the thinking of a funnel.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

BenchmarkONE

JANUARY 30, 2020

Content is a cornerstone of effective marketing. And when you combine your content marketing efforts with the utility of marketing automation , a lot of good things can happen. The Guide to Content Creation. Otherwise, how will you track how effective it is? Step 1: Set Your Goals.

Work Management 89

Work Management Marketing Management Content Case Study 89

Sana Commerce

JULY 25, 2023

Automation is the use of technology to perform tasks where human input is minimized. Apply this principle to e-commerce and you have the definition of e-commerce automation: Automation in e-commerce is using technology to simplify tasks and operations in online business transactions. Automation can be very simple in e-commerce.

Automation 52

Automation Allocation Marketing Automation Services Work Management 52

The Mx Group

SEPTEMBER 20, 2018

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can be tough! The good news is that by creating meaningful digital experiences, you can engage customers and shape their perception of your offerings.

Product 76

Product Tools Top of Funnel Digital Marketing Funnels 76

KoMarketing Associates

MARCH 26, 2015

One such morning as I hummed along to “Make New Friends (But Keep the Old)” I got to thinking about all of the ways content marketing involves relying on friends new and old. Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Third-Party Content Development.

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Content Marketing Institute defines content marketing as “non-interruption” marketing.

Education 120

Education Tactics B2B Marketing Practices 120

Lake One

JUNE 25, 2020

For B2B manufacturers already navigating a complex marketing and sales environment, this can be challenging. These are seven key b2b manufacturing marketing trends to keep an eye on in 2020. . Account-Based Marketing. Enter account-based marketing or ABM for short. Consumers Like Buying Experiences.

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Outgrow

MAY 26, 2021

New user acquisition is the top priority for 73% of marketers in 2021, rising from only 46% in 2020. For more fascinating post-pandemic marketing trends and statistics, check out this blog here! Similarly, Barilliance reports that marketers can increase their email conversion rates by 189% just by using personalized email widgets.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52