Anything Goes Marketing

APRIL 7, 2010

Let’s take a closer look at these sources of fear when it comes to pulling the email trigger to help marketers break free from their “email frequaphobia”. ”We You can also take advantage of technology to at least help with the campaign execution piece.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

AUGUST 24, 2006

Instead of having Joe Sales call them, either send them some additional information such as a webinar link or have someone who is a "trusted advisor" call them. This continues the conversation and can help you determine if this person is truly qualified.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

MARCH 9, 2008

Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. I hope you find this interesting as the technology now exists to do this. The above examples are the tip of the iceberg.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

SEPTEMBER 7, 2006

While you may have different objectives, it doesn't hurt to add links to a cool new ad or perhaps a button advertising an upcoming webinar or new download. For your business blog remember that it's only one avenue as part of your overall marketing plan and it should work in conjunction with your other marketing efforts. What do you think?

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

JULY 4, 2010

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). Let’s get to some possible ideas that will help you improve the way that you collect information from your subscribers.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

DECEMBER 15, 2008

While the product that a customer has purchased can help you segment them, is that what they are truly interested in and can you go further in your segmentation (say based on their title or geography)? Another approach is to display both events side by side or to promote one event in the main column and a webinar in the smaller column.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

APRIL 17, 2006

Most likely, RSS will become another marketing channel (as it already is) and will allow marketers some additional freedom to weave their magic and help push widgets out the door. In the B2B world, wouldn't it be great if there was an RSS feed that let you know about all upcoming webinars in your area of focus?

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

NOVEMBER 29, 2006

Obviously they will indirectly discuss how HP helped solve their business challenges but what better way to do this then to tell a story via a video conversation with executives just like the target audience that they are going after. Just like there is a Q/A following a webinar, blogs can act in a similar way in this situation.

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

OCTOBER 1, 2006

Here is some additional information that you may find useful (point the person to a whitepaper, archived webinar etc.)." Help them get in touch with the right people. If you are someone with contacts in the field they're in, help this person out by suggesting they get in touch with so and so.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

MARCH 18, 2007

The problem is that you may be losing high quality leads from executives who are interested in signing up for a webinar but just don't have the time to fill out a huge form. How do you Increase Conversions yet Ensure that the Leads are Qualified? This is the magic question for some marketers.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

FEBRUARY 25, 2007

This can mean testing a new landing page to see what the overall conversion rate is or testing a webinar invite email to determine the open rate. While this can be more difficult, it can save you time in trying to determine what is the key element that will help you reach your e-marketing goals.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

SEPTEMBER 28, 2006

If you're a larger organization, I suggest looking at an agency or consultant to help you get moving. If you do, think about including some small marketing messages such as a link to an upcoming webinar or event, a link to the latest copy of your newsletter, or a link to your new product/service offerings.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

MARCH 7, 2007

By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. This is crucial. Sales and marketing can work together.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

OCTOBER 8, 2007

Query strings can help out there as well! Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc. Closed loop marketing seems easy eh? This was a fairly straightforward B2C transactional example. What about the other marketing channels like email and my website?

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

JANUARY 25, 2007

B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. person for help. In this case, IT people refer to stupid questions that they may be asked as PEBCAK. The PEBCAK I.T.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MAY 28, 2006

While this was overwhelming at first, I make sure that I only subscribe to the what I feel is the most useful to keep my ear to the technology highway and what will help me sponge up all I need to know. For example, if you have an upcoming webinar, don't just have a key link on your home page, advertise this throughout your site.

Tips 100

Tips SMB Consulting Newsletter 100