PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Webbiquity

SEPTEMBER 11, 2018

These are a few of the questions that will be answered in a webinar on Tuesday, September 18th, hosted by B2BMarketingZone.com. The webinar will present some key insights from the forthcoming report, How B2B Marketing is Changing in 2018 (and 2019), supplemented by other recent research findings.

Webinar Metrics 140

Webinar Metrics B2B Marketing Planning B2B 140

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Webbiquity

APRIL 14, 2020

But roughly the same share plan to reallocate those funds to other marketing tactics. The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%). Disposition of Live Events Budgets. Check out the full report for all of the insights.

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

The Point

JUNE 27, 2018

Webinars are a dime a dozen. As a marketer, how do you make your Webinar invitations stand out from the crowd, a challenge made bigger when you’re presenting on a topic (say, GDPR) that is so commonplace as to be completely generic? Sell the Event. All concrete reasons why this particular GDPR Webinar is worth my time.

Webinar Metrics 159

Webinar Metrics Emarketing Paper Tips 159

The Point

MAY 16, 2019

One of the real-life campaigns I included in my presentation last week – A Crash Course in B2B Email Creative – at SiriusDecisions Summit in Austin, was this Webinar invitation from Marin Software. I know immediately, at a glance, without scrolling, that I’m being invited to a live Webinar. * Speaker photos make the event more “real.”

Webinar Metrics 100

Webinar Metrics Creativity Paid Search Agency B2B Sales 100

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

SpotMe Blog

JANUARY 26, 2022

And, should you run your next virtual event with Zoom? Are there Zoom Webinar alternatives? Is Zoom Webinar for you? Zoom Meeting and Zoom Webinar. Zoom Webinar. Zoom Webinar is a Zoom Meeting spin-off. It aims to facilitate virtual events of up to 10,000 attendees. Why is Zoom that popular?

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe customers can now host unlimited webinars powered by SpotMe’s Studio technology. Create : Custom branded webinars with interactivity in a modern web and mobile experience.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

The Point

MARCH 25, 2016

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Sell the event, not the product. Yes, the day of the event.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

APRIL 27, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Generation 113

Lead Generation ROI Webinar Metrics Marketing & Strategy 113

Martech

MAY 10, 2023

In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. Click here to view more MarTech webinars.

Lead Gen 107

Lead Gen ROI Webinar Metrics Marketing & Strategy 107

PFL

DECEMBER 11, 2018

Event Marketing is a Cornerstone for PFL For PFL, event marketing delivers the bulk of our most qualified leads. Tradeshows, co-marketing events, webinars and local events generate the leads we need to keep our marketing machine well-oiled. Event marketing is also expensive.

Event Marketing 40

Event Marketing Sales Qualified Leads Webinar Metrics High Quality Lead 40

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. With that said, what can you do to reduce the no-shows?

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

KoMarketing Associates

OCTOBER 20, 2020

Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. From the customer’s experience, a webinar is all about great content and interaction. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo.

Marketo 71

Marketo Webinar Metrics Touchpoints Template 71

The Point

MAY 10, 2011

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Focus Marketing Roundtable: Secrets to Webinar Success. To add this event to your calendar, click here. Thursday, June 16, 2011.

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Webinar Metrics 102

Webinar Metrics Marketing Management Tips Case Studies 102

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups.

Paid Content 283

Paid Content Social Media Promotion Media 283

SpotMe Blog

JUNE 29, 2022

Why should enterprise companies host a hybrid event? Hybrid events are the future — especially for enterprise companies. While hosting in-person conferences and putting out webinars will still be useful, there are several perks unique to the hybrid event format, such as: Increasing your revenue by opening the event up to more people.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Optimization 115

Optimization Ideal Customer Profiles Customer Surveys Communities 115

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more! The Tweetchat Event.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Webbiquity

SEPTEMBER 12, 2023

In-Person B2B Events: Back and Better Than Ever (But Different) In-person B2B events are back, in a big way. They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings. Half of all event organizers plan at least 11 total events per year.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

KoMarketing Associates

FEBRUARY 24, 2022

Only 12% of respondents said that they are “very effective” when it comes to executing valuable virtual events for their broader B2B demand generation initiatives. Just 14% said the same about webinars, and 8% echoed a similar sentiment about hybrid events.

Advertising Agencies 263

Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

The Point

JUNE 11, 2012

It’s a measure of just how saturated the Webinar landscape has become when most every email invitation includes a drawing for a free iPad or Kindle Fire or whatever else is the “gadget du jour.” This is of particular value if you present Webinars regularly, because the test results can have long-term impact on your program.

Webinar Metrics 100

Webinar Metrics Landing Pages Paper Lead Scoring 100

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” The potential value of hybrid events is recognized but marketers also acknowledge obstacles to pulling them off successfully. Virtual is here to stay.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Marketing Strategy Digital Marketing Funnels 98

The Point

OCTOBER 29, 2021

Check out our recent Webinar on …”). Event Registrations. Events like Webinars are one example. Consider conversations that drive subscriptions (“Interested in receiving great content like this in your mailbox every month?”) or point the reader to related content (“Interested in [topic]? What’s your email address?”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350