Writing on the Web

JUNE 26, 2015

We are heavily influenced by social persuasion, we can’t help it. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Will these results translate to sites for executive coaches, speakers, authors and other independent service providers? Here’s an example.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Here’s why: We are heavily influenced by social persuasion, we can’t help it. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Will these results translate to sites for executive coaches, speakers, authors and other independent service providers?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

OCTOBER 15, 2014

I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. I find it particularly helpful to put an interesting question, topic, or otherwise attention-grabbing info in your first sentence or two. You’ll need to catch their attention right away. Sharing is Caring.

Social Media 100

Social Media Media Viral Marketing Blogger 100

Writing on the Web

NOVEMBER 6, 2013

What else is being published that can help solve their problems? When you find good info that’s helpful to your readers/clients, you’ll want to share that on your blog. Some of my favorites include cooking and baking blogs, and news sites like Huffington Post and Mashable and occasionally The Onion. How do you find great blogs?

Business Blogging 100

Business Blogging Business Blogger Aggregators 100

Writing on the Web

MAY 14, 2014

The danger of sites like Twitter , Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money. If you don’t want to mess with this stuff, ask a virtual assistant (VA) like Serenity VA to help. This free tool will allow you to schedule a blog post feed to several social sites at a time.

Social Media 100

Social Media Tips Media Ideal Customer Profiles 100

Writing on the Web

JULY 11, 2013

For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Here are some suggestions that can help you build content and optimize the content that you already have on your site. This can also help you to determine what kind of content resonates with your readers.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

JUNE 25, 2014

I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. I came up with 5 goals your site should strive to accomplish in the first minute or two. There are too many amateurs with junky sites cluttering up the Web. One of them is a big challenge….

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

OCTOBER 4, 2016

Keywords are important if you are going to post your newsletter to a blog – they help with search engine optimization. Don’t overlook sharing on social sites. Make sure you cover all the topics and categories. Make a schedule to include research, writing, formatting and distribution.

Newsletter 218

Newsletter Content Class Keywords 218

Writing on the Web

APRIL 27, 2016

This could be from a keyword search , a link from an external site or a link in an email. Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. Are readers visiting your landing pages, or leaving your site quickly? Are you using SEO tools?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

JULY 30, 2014

So how do we keep readers interested and coming back to your site over and over? Taking the time to read other blogs that are related to your topic or industry can help you to think of ideas for content that might not ordinarily be in your wheelhouse. Keeping it graphic and interactive can help you to bring back readers.

Small Business Marketing 100

Small Business Marketing Business Blogging Lead Ranking Lead Scoring 100

Writing on the Web

MARCH 13, 2013

And if current and prospective customers come to your site and find copy that’s poorly written and/or filled with spelling or grammar errors, that inattention to detail might well cost you their business. Once you’ve decided to hire a freelance writer, there are a number of sites and resources that can help you find candidates.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

FEBRUARY 11, 2015

This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. Besides driving traffic back to your blog, Twitter is a great tool to help you find, follow and join conversations. Social media sites are designed to help you connect and network, so be sure to monitor them.

Social Media 100

Social Media Blogger Media Business 100

Writing on the Web

JANUARY 16, 2015

I mentioned this in my previous post : in order to impress visitors and showcase your business expertise, your site must pass the “blink” test. Personas and graphic images also relieve a site that is heavy with text, and provides humor and levity to serious topics. Bad blog design = bad marketing = no new business.

Banners 100

Banners Thought Leadership Tagging Trust Marketing 100

Writing on the Web

APRIL 10, 2013

Here are some ideas: Books : Good old fashioned reading can definitely help you to review grammar and sentence structure rules. Websites : There are many blogs and website that are dedicated to helping people improve their writing and grammar skills. There are lots of resources for business bloggers available in many different mediums.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% There are social media sites that are niche-oriented, such as GoodReads for authors. Over 25% of U.S.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

AUGUST 29, 2012

Content marketing requires that you publish frequently on your site, your blog, and in social media. Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work? Alltop blog aggregation site: My Alltop page.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

JANUARY 26, 2012

I think this site does a good job because it’s about the outcomes and benefits of coaching. Then he offers three ways he can help people develop into a leader: through coaching, facilitation and assessments. To me, this coach site is just right – not too much information, it’s brief, clear and focused on outcomes.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

JANUARY 29, 2014

Amazon is another social media site. Again, make sure you share the content on your social media sites. Again, avail yourself to the free applications on the various social media sites. Make a short video talking to the camera about the ways in which your e-book can help other people. Set up Your Author Page on Amazon.

Social Media 100

Social Media Promotion Media Tips 100

Writing on the Web

MARCH 28, 2012

They also keep customers returning to informational business sites. These efforts help to establish a lasting relationship with customers who will return to a site if they know they can get up-to-date information. You’re doing business during a time when consumer concerns can spread like wildfire by way of social media sites.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

JANUARY 19, 2016

When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. When I think about expressing care for my clients and readers, it shows up in the quality of my work: I care if my blog has high quality, relevant content that helps readers.

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Writing on the Web

JUNE 29, 2012

Some people have found success by using expensive web site designs and hiring Search Engine Optimization experts, but there’s only so much Google juice they can get out of a site. Oh, and it helps a lot to have some video. And to update social media sites about what you’re blogging about.

Business Blogging 100

Business Blogging Marketing Budget Business Marketing Budget Creation 100

Writing on the Web

SEPTEMBER 4, 2013

The following tips will help you increasing traffic to your website through successful business blogging. These platforms have a specific crowd following and due to the less competition on these sites, you are likely to have a greater penetration over the market. But coming up with a successful blog can be a tough job. Use SlideShare.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

DECEMBER 11, 2013

Put your own spin on popular topics and it will help bring traffic to your site. You’ll get people reading your site and your favorite charity will (hopefully) get at least a few donations. So what does the holiday season mean for your blog? Several things! Choose a charity to support and feature it on your blog. Photo Source).

Small Business Marketing 100

Small Business Marketing SEO Keywords Traffic 100

Writing on the Web

MAY 2, 2011

I think this site does a good job because it’s about the outcomes and benefits of coaching. Then he offers three ways he can help people become a leader: through coaching, facilitation and assessments. To me, this coach site is just right – not too much information, it’s brief, clear and focused on outcomes.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

MAY 30, 2016

How Can I Help You’ page , clearly giving options for hiring or buying. Your logo – Get a customized banner created to include your logo, picture, blog name and tagline; use one of the freelance sites to find the right designer. Cornerstone content: free, free for email, and some for fee. Branding and Your Blog.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

MAY 1, 2013

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? 2 Questions Your Site Should Answer. Content for Coaches and Consultants: new site launches. Yes, that number is correct.

Stats 100

Stats Social Media Link Building Network Marketing 100

Writing on the Web

AUGUST 1, 2012

I noticed you have a lot of good content relevant to the needs of small businesses on your site, which is in line with our content and focus. Information like this could be crucial for the small businesses coming to our site trying to increase their brand exposure. Specifically I enjoyed your post for the busy business blogger.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

OCTOBER 8, 2015

In 1997, the first recognizable Social Media site, Six Degrees, was introduced, according to SmallBizTrends. For example, is it your long term goal to be a full-time writer/blogger, or is a blog a fantastic tool you will use to help you get found, get known, and get clients? was founded, offering backlinks and granting authority (i.e.

Business Blogging 100

Business Blogging Adsense Business Adwords 100

Writing on the Web

APRIL 8, 2015

Offer Help. It’s important to know you can access help without incurring huge costs.”. Next, tell them who you are and what you can do to help solve their challenges. Next, tell them who you are and what you can do to help solve their challenges. Remember to keep the focus on the reader and how you can help them.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

MAY 9, 2011

What you write on your site has to be compelling. These two sites were both from successful business coaches. They may not know which is best so your online site has to do some convincing and comparing. He needs help, but doesn’t know who to turn to. The other site is vague and non-personal.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JUNE 12, 2014

Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?”

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

FEBRUARY 7, 2014

In addition, I felt that getting to know the experts will help me refer my clients to trustworthy people when the time comes to market, publicize, print, distribute and use social media for books beyond the writing process. If you’d like to learn more, go to her site. Joan never ceases to amaze me at how helpful she is.

Conference 100

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Writing on the Web

FEBRUARY 10, 2014

Link anytime you refer to another blog, site, author, book, or a concept they can read more about on your previous blog posts. Compared to Facebook and Twitter, it’s a real publishing platform where what you write will help you get found, get known and get clients. To me, a good blog is the best darned marketing tool on the planet!

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

JUNE 9, 2010

What’s the least you should be doing to extend the reach of your online content marketing through social media sites? The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. If you don’t want to mess with this stuff, ask a VA to help.

Social Media 100

Social Media Social Marketing Tips Media 100

Writing on the Web

AUGUST 5, 2011

We are heavily influenced by social persuasion, we can’t help it. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Will these results translate to sites for executive coaches, speakers, authors and other independent service providers? I say not only “yes,” but “you betcha.”.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

DECEMBER 15, 2010

Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). My client’s blogs and sites where I manage their content marketing.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JUNE 11, 2010

First, let me share how this blog aggregator site works, and why it’s important for you to subscribe and bookmark it… then I’ll tell you some ideas Tony and I discussed. Provide an Easy to Navigate Site – End users most often are people who are not regular readers of the blogs and other sources. What about you?

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100