Square 2 Marketing

OCTOBER 20, 2020

You Think An RFP Is Going To Make It Easier, But It’s The Wrong Way To Find An Agency Partner. We rarely respond to request for proposals (RFPs) from prospective clients. But lately I’ve been thinking a lot about the process, and if you think running an RFP is going to help you find the agency of your dreams, think again.

Demand Generation Agencies 97

Demand Generation Agencies Advertising Agencies Paid Search Agency RFP 97

Biznology

SEPTEMBER 6, 2017

It’s designed to put help marketers develop a content strategy for account-based marketing. FAQ: It’s equally surprising that so few marketers feature short video answers to the questions that prospects repeatedly ask. RFP: Companies often use video recordings to provide evidence of top-level executive commitment to a project.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Vidyard

JULY 29, 2014

Walk into any business and shout “Who wants to help me with this request for proposal?” How to get started First off, find yourself a good RFP template, and tailor it to your company’s needs. They also have a helpful Slideshare. Can you track prospect’s video viewing history?

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. But even if you do, some smart people will remain cynical, unless you have clients that will sing your praises to your prospects. One of them really stood out. You could have the best marketing and a great salesperson.

RFP 162

RFP Work Management Marketing Management Vendors 162

Marketing Craftmanship

JANUARY 5, 2020

Prospective clients certainly want to know if you have the experience and skills they need. To make matters worse, prospective clients will decide to include or exclude you from their short list long before they talk with you, or meet you in person. rarely succeeds. Do clients identify themselves by name and company?).

RFP 165

RFP Thought Leadership Opinions Validation 165

Biznology

FEBRUARY 13, 2018

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. My prospect knows that. One almost never thrives without the other. You should, too.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

PathFactory

MARCH 4, 2021

It does not lead prospects to the next step once the top-of-funnel campaigns gets buyers excited about the ideas that the company holds so dear. The buying journey content should include: “Middle” best practice content where you help prospects “shape” their strategy around your solution. Intent but unengaged.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Hubspot

AUGUST 31, 2018

Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in awhile, today’s guide can help. We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. RFP vs. RFQ.

Work Management 93

Work Management RFP Marketing Management Marketing Proposals 93

Hubspot

DECEMBER 9, 2020

It's a sales methodology that became popular in the 1980s, and it's based on a pretty simple premise: A salesperson diagnoses their prospect’s needs, then recommends the right products and or services to accommodate them. It also takes critical thought and a firm grasp on a prospect's general circumstances.

Work Management 94

Work Management RFP Phishing Bundling 94

BenchmarkONE

AUGUST 10, 2022

There are a lot of digital advertising agencies out there to compete with, and with a looming recession, businesses are scaling back instead of hiring additional help and expertise. . This will boost your visibility and build brand awareness, allowing prospects to see your expertise and seek out your services. Fill Out RFPs.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Ideal Customer Profiles Paid Content 76

Martech

FEBRUARY 2, 2023

This last category is critical, and will help you avoid making a costly mistake. Narrow your list of prospective vendors by evaluating their platforms based on your use cases. Finally, decide whether or not you need to engage in a formal RFI/RFP process. Did the vendor help? This is an individual preference.

Marketing Automation Services 109

Marketing Automation Services Enterprise Management Work Management Marketing Management 109

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 65

Work Management RFP Video Marketing Vendors 65

Hubspot

APRIL 26, 2023

But in the long run, having a pulse on when to walk away and disqualify leads will help you refine your efforts and make you a much more efficient, effective salesperson. And even if you manage to convince a poor-fit prospect to buy, you're setting yourself up for an unhappy customer relationship and a potential hit to your reputation.

Work Management 79

Work Management Lead Scoring Lead Ranking RFP 79

Hubspot

OCTOBER 9, 2018

But how can you reach the prospects who might benefit from your product or service? Solicited business proposals are requested by a prospective client. In a solicited business proposal, the other organization asks for a proposal with an RFP (request for proposal). Statement of the problem or need. Proposed solution.

Examples 97

Examples Terms and Conditions RFP Tips 97

BOP Design

JANUARY 13, 2021

If a potential prospect lands on your B2B website, they want you to lead them to the information they need to make a decision. Establish your company as their personal guide to deciding whether you are the right fit to help them accomplish their goals. Advise them to complete a RFP form. Why should a prospect convert?

Marketing Websites 119

Marketing Websites B2B Top of Funnel Case Studies 119

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 68

Work Management RFP Video Marketing Vendors 68

Seismic

NOVEMBER 12, 2020

We’re thrilled to share that Seismic has partnered with Loopio , a Toronto-based top tech start-up who helps customers streamline their response process for RFPs, DDQs, and Security Questionnaires. The integration also improves: Administrative efficiency: Avoid manual transfer and reformatting content across your two solutions.

RFP 52

RFP Efficiency Relevance Process 52

Hubspot

AUGUST 21, 2023

There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. We’ll also see some ideas and examples to help guide yours. The proposal helps you sell your product or service rather than your business itself. Know exactly what you need? Specificity is key here.

Template 69

Template CMS Development Examples Marketing Proposals 69

Sprout Social

DECEMBER 6, 2023

LinkedIn is a powerhouse for businesses looking to build brand awareness with several audiences—prospects, investors, potential hires—but it’s not the only avenue available for B2B marketers. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP).

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Biznology

FEBRUARY 25, 2016

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. But even if you do, some smart people will remain cynical, unless you have clients that will sing your praises to your prospects. One of them really stood out. You could have the best marketing and a great salesperson.

RFP 80

RFP Work Management Marketing Management Vendors 80

Heinz Marketing

MARCH 2, 2019

Some helpful tips to be a more transparent leader and build business success. Never Respond To An RFP That You Didn’t Write! Maybe you shouldn’t be spending your time chasing RFPs. How many times should salespeople be contacting prospects? Some helpful advice on how to motivate your employees. Thanks, Ayaz Nanji.

Transparency 63

Transparency RFP Account Based Marketing B2B Thought Leadership 63

Rev

MAY 21, 2018

Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity. With the hype cycle at full throttle, maybe a little straight talk would help.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Sales Engine

MAY 22, 2016

It is imperative to objectively exit sales cycles that you can’t win (or don’t really want), get ahead of the RFP process, and allocate pre-sale resources wisely. Neil said “Why would a prospect want to write you a check for conducting a Sales Call”? In Neil’s words “How you sell it is more important than what you sell”.

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

DiscoverOrg

AUGUST 17, 2016

Hundreds, if not thousands of prospects all in the same place, and potentially looking for your solution. Outbound marketing will help identify key people attending to get in front of. Mention the show, who you help and what you do. Then ask what times during the show would work to meet with the prospect.

Trade Show 120

Trade Show ROI RFP Work Management 120

Biznology

FEBRUARY 9, 2018

A keyword ontology helps you understand which words tend to go with which products, and how you can out think your competition to deliver the content your prospects need. And if you use AI to help you sort and filter keywords, and assign them to the right product marketing teams, you can evolve your keyword ontology.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Sales Engine

AUGUST 24, 2015

So the bottom line is that if you’re not engaging your prospects through content , you’re not getting an invitation to the dance. Yes, it helps you build credibility. Yes, it helps establish you as a thought leader. You’re going to be well positioned and you may get to help design the RFP.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

SmartBug Media

APRIL 5, 2021

In fact, one of the only ways to encourage those prospects to purchase from your company is to nurture them. Prospects in this stage might be found scrolling through your products and services pages. The decision stage is when the prospect has decided on an approach and is determining which solution they will go with.

Lead Nurturing 64

Lead Nurturing Top of Funnel Marketing Strategy Marketing & Strategy 64

KoMarketing Associates

NOVEMBER 19, 2015

Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and other confounding red tape. What’s The Complexion Of Your Market?

B2B Marketing 180

B2B Marketing Planning Eye-Tracking RFP 180

Strategic-IC

FEBRUARY 16, 2021

So it helps across all these data points. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process. And we debated this, because we don’t know them [the prospect] well, we’re just answering an RFP and there could be ten of us answering an RFP.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Circle Studio

DECEMBER 19, 2018

But while proposals do play a crucial role in helping get new business, a firm’s approach to marketing shouldn’t be focused solely on project pursuits and limited to proposals. Keep in mind that the RFP/shortlist/interview process is the final stage in what is often a 2-3+ year chase. Put strategy before execution.

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Golden Spiral

SEPTEMBER 15, 2021

An internal analysis will help you pinpoint what to look for in your agency’s expertise and offerings. Take the pulse of your marketing team to discover what will best help them achieve their goals. This helps them serve their niche client base better. We’d love to hear how we can help. Ask these five questions: 1.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. Before a prospective client sends an RFP, they want to know what your agency is capable of.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Social Media Ad Agencies 112

BOP Design

MAY 13, 2019

Before you even agree to a phone call with a prospective client, send a qualifying email to the lead to ensure there is alignment on budget, timeline, project type, etc. Typically, an initial call with a lead is at least 30 minutes, so you want to ensure your time is well spent only on prospects that appear to fit your ideal customer profile.

Ideal Customer Profiles 65

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 65

Vision Edge Marketing

MARCH 7, 2012

Therefore, it’s important to create a glossary of standard terms for what your company considers a contact, suspect, lead, qualified lead, prospect, and so forth. Requesting an RFP. Conducting an internal review of all RFPs. Holding meetings with the top 1 to 2 suppliers selected from the RFP process.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 100

ViewPoint

SEPTEMBER 13, 2016

It’s like responding to the RFP that you haven’t written. In my opinion, marketing should be helping sellers get into conversations earlier. I’ve helped my clients do so.”. How are you helping them uncover and/or reframe issues they have in their business? Your only way to win is by price and even that is low odds.

B2B Thought Leadership 120

B2B Thought Leadership Cold Calling Thought Leadership Business 120

Vidyard

MARCH 5, 2021

And that’s why we’ve built this guide to help you in your research efforts. A Tool to Help You 3. Are you looking to help marketing with video management and data collection? Creating videos is an easy way to help put a face to your name with clients. A Tool to Help You. Contents 1. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Aberdeen

MARCH 19, 2020

There are a number of reasons people finally fill in forms on a vendor website, all of them suggest they need help of some kind: They need a quote. On their way to evaluating if you should be in their consideration set for the RFP or project under consideration. Wanting information about an evaluation period or POC.

Lead Ranking 69

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 69