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Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops

Marketing Insider Group

I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth. The post Improve Close Rates with a More Personal, Differentiated Sales Conversation That Stops Sales Drops appeared first on Marketing Insider Group.

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4 Ways to Get on the Approved Vendor List for IT Staffing

Zoominfo

If your foot in the door to a target client starts with an RFP/RFI , spend some serious time on the content of your answers. Let your message stand out and express your differentiation. But here’s the interesting part: the culture within your own company is also a valuable differentiator as a vendor. Messaging is important.

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3 Reasons Why Your RFP-Driven Firm Needs a New Website

Hinge Marketing

We often speak with prospects in government contracting who have encountered a great divide within their firms — those who desperately want their firm to revamp its website for increased business development opportunities and those who don’t think a website matters because their work comes from RFPs. Ask about it today!

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Tactical video for technology sales and marketing

Biznology

Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Differentiator video: A short video that describes one differentiator persuasively with a comparison to something the viewer already knows. Like this post?

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3 steps to determine if AI is the answer to your problem

Martech

A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes. .” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to.

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[VIDEO] How to Evaluate a Data Provider

DiscoverOrg

One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. The problem with the second way (RFP method) is it assumes data is a commodity.

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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare. 3 Questions You Gotta ask!

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