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How to Use AI in Media Planning – You’ve Got To Be Careful!

Bionic

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

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How to Find Black Owned Media for Your Media Plan

Bionic

What’s been missing are tools that make it easy to source media from diverse suppliers while in the media planning and media buying process. Two New Tools to Find Black Owned Media. Bionic just unveiled two new tools to find Black Owned Media: A free, searchable catalog of advertising programs.

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Finally, Instant Messaging for Media Professionals

Bionic

The best media plans are the result of great communication. Unfortunately, legacy communication tools don’t support modern media planning and buying workflows. Bionic aims to fix this with Messenger – a new instant messaging tool that streamlines communication between media planners, media buyers, and ad sales reps.

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How to Write a Request for Proposal, with Template and Sample

Hubspot

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Address: 302 Inbound Ave.

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Streamline Your RFPs with New Automation

Bionic

Bionic today revealed new automation aimed at streamlining the painful RFP process for media planners, media buyers, and ad salespeople. What’s an RFP? There are hundreds of thousands of media options available for advertising. There are hundreds of thousands of media options available for advertising.

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Speedy Ad Sales Proposals with Beautiful Flowcharts

Bionic

Bionic has been streamlining the direct ad sales process with Bionic for Ad Sales , a free tool that enables ad salespeople to reach hundreds of media planning teams while they are making media buying decisions. Recent innovations include: Media Kit Grader Tool. Instant Messaging with media planning teams.

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Why Does Media Execution Matter, Anyway?

Martech Advisor

However, most brands forget to ensure their media weaves a sequential story that informs and attracts clientele. That’s where media execution comes into play. What’s Media Execution? Media execution relates to the enactment of any media plan, from its distribution to its performance.

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