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How to Build Trust With Your Customer Marketing Strategy

Marketing Insider Group

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists. All of these platforms, individuals, and businesses can help spread the word about your upcoming event. Image credit: Teemu Paananen on Unsplash.

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Advocacy Marketing: The Simple Guide to Help You Succeed

EveryoneSocial

Advocacy marketing is the process and strategy that encourages and equips employees and customers to share their enthusiasm for your company’s brand, products, services, or experiences. Think about it, employees and customers work closely together with your company, products, and services every day. Advocacy Marketing Defined.

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Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. For example, positive experience directly impacts WOM, which alone is powerful enough to generate more than twice the sales of paid advertising in B2B.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? Product and brand recommendations. Help employees see why.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Think about all the times a friend, family member, or co-worker recommended a product or service to you and how that may have influenced your buying decision or perception of a brand. We compiled a list of 30+ word-of-mouth marketing statistics to help you better grasp the influence it can have on both your brand and revenue.