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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CPL: Cost-per-Lead. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers. WOM: Word-of-Mouth. Learn more about creating a powerful WOM marketing strategy here. You can decide if a given action is a lead or a sale.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

24) Cost-per-Lead (CPL). For example, you could use Smart CTAs so that first-time visitors will see a personalized CTA (perhaps with a top-of-the-funnel offer) and those already in your database see a different CTA (maybe for content that offers a little more information about your product or service). Learn more here.).