Kaon

JULY 23, 2018

With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. Communicating value.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

NOVEMBER 6, 2018

Augmented and virtual reality allows products to be displayed within 3D environment. Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. Users can view and walk around products from any angle, take a photo with a product, and interact with it.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Kaon

MARCH 26, 2019

“It’s a pervasive challenge for enterprises to convey their complex products and solution messaging to a variety of customers within their buying ecosystems.”. Finn says augmented and virtual reality technologies can help their customers tell “very complicated solution stories and messaging.” Below are excerpts from this conversation.

Business 202

Business Trade Show Differentiation Deliverability 202

Kaon

JULY 25, 2019

Product demonstrations required technical sales specialists and impeccable coordination between internal teams, in addition to demo model availability and exorbitant shipping and set-up costs. . They are looking around inside the product and finding the aspects that are important to them. From this engagement, Ms.

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Kaon

FEBRUARY 15, 2017

B2B marketers can look towards a new kind of immersive technology: augmented reality (AR) to help deliver their stories and demonstrate the outcomes of their products and solution s. In true AR, the product is scaled correctly so that the digital object fits perfectly into the physical space.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

JUNE 18, 2018

The Siemens Building Technology application provides an interactive and engaging experience with actionable customer insights and information to help building owners, facility managers, contractors and architects understand how smart buildings can deliver these critical benefits.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

JULY 10, 2020

” One reason for this counter-intuitive behavior (cutting funding for the very department that can help thrive during and after the downturn) is that most senior executives don’t truly understand the role that marketing can (and should) play in both strategy and sales. Sales tools. Marketing tools. Online and offline.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

AUGUST 22, 2019

This week, Kaon Interactive announced the launch of its Laboratory Design Tool (LDT) — a first-of-its-kind, interactive laboratory plan and design tool that enables the visualization of laboratory configurations and communicates the unique value of laboratory products and services. Contact us ! Advertisements.

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

AUGUST 15, 2018

Almost every AR or VR experience will, in the long term, become a “feature” of how customers experience products and solutions when they are in the consideration (buying) phase and, to a large extent, in the implementation, deployment, and support part of a solution’s lifecycle. What’s driving Kaon’s growth ?

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

OCTOBER 4, 2017

Got a product your customer wants to try out (virtually) first? Today, just a few years later, AI systems are embedded in many of the products that companies and consumers use regularly. AR and VR are tools to help with each of the above elements, building even more engagement with customers. This technology makes that possible.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

MAY 8, 2017

Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. Award categories included social media, product launch, mobile app/interactive, website, and many others.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Kaon

MAY 14, 2020

Traditionally, B2B marketers err on the conservative side when it comes to their content and customer engagement strategies and production, whereas B2C companies are more willing to take chances. Do you want to show them specific products? Abstract: Sometimes the value of a product or service can be really conceptual and broad.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Kaon

FEBRUARY 7, 2017

This is particularly true of companies that provide complex solutions and products, in a wide variety of industries. The more complex the solutions and products, the more difficult it is to explain (particularly just with words) how the customer’s world will be different and better. The marketing challenge of a new generation.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

AUGUST 4, 2016

It also provides attendees with an exceptional opportunity to: Learn about cutting edge diagnostic technology and more than 200 new products. Filed under: 3D Products , Trade Show Trends , Uncategorized Tagged: AACC 2016 , B2B , healthcare , interactive marketing , Kaon , Kaon Interactive , medical marketers , medical marketing.

Trade Show 100

Trade Show Marketing Management Interactive Marketing Advertising Agencies 100

Kaon

AUGUST 1, 2018

Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey. These solutions, in turn, help to drive increased sales and reduced marketing costs.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Kaon

JULY 28, 2020

Kaon has appointed two new executives to help facilitate the EU expansion and has added leading European companies, such as Theo FÖRCH GmbH & Co. This European expansion is an opportunity for Kaon to help enterprise customers thrive through and beyond this crisis,” said Gavin Finn, President & CEO at Kaon Interactive. .

Enterprise Management 147

Enterprise Management Marketing Management Digital Transformation Lead Ranking 147

Kaon

OCTOBER 21, 2015

SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. Read on to learn how this virtual version engaged prospects better and, essentially, simplified a complex product. THE CUSTOMER.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JULY 5, 2017

Can Virtual Reality Help Us Make Better Buying Decisions? Filed under: 3D Products , Channel Partners , Geek Talk , Marketing Guru , News , Sales Tools , Uncategorized Tagged: augmented reality , B2B marketing , Becton Dickinson , Dx Awards , GE Healthcare , Google+ , Innovation , Lenovo , marketing , technology , virtual reality , VR.

Advertising Agencies 100

Advertising Agencies B2B Sales Tagging Google 100

Kaon

JULY 2, 2015

According to Qvidian, on average it takes a sales representative up to nine months to get up to speed on a product line and roughly one year to become really effective in selling those products. As corporate strategies are shifting and organisations are acquired, the product marketing mix changes and sales must quickly accommodate.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

NOVEMBER 3, 2015

While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. But the most important interactions will happen when the people buying your products meet the people selling your products.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

AUGUST 23, 2017

Gavin presented a VR demonstration using Google Daydream and an AR demonstration of Kaon’s 3D product models , as well as Kaon’s story of how we started and how we got into this business of creating engaging, interactive stories around our customers’ products. Colin was impressed.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

JULY 22, 2020

These applications typically include many different kinds of experiences, such as dynamic solution stories, photo-realistic 3D product tours, virtual reality, and augmented reality. Our CEO has recently invested in expanding the company’s team, both for the USA and Europe, because we can help our customers and prospects learn how to dance!

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Kaon

MAY 24, 2018

At an affordable $400 price point, it will make immersive Kaon VR experiences (such as interactive virtual data centers, diagnostics laboratories and virtual 3D product tours) more accessible and seamless at trade shows, sales meetings and in briefing centers.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

JANUARY 9, 2017

We were typically very tactical and product-focused. We used to go to market talking about our products, how nice and sharp and shiny they are, and [this interactive app allowed us] to change that dialogue.”. Contact us here to learn more about how Kaon Interactive ‘s solutions can help you win more deals. contact-form].

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

FEBRUARY 26, 2016

Not only will the interactive touch screens draw more traffic into your booth, the self-guided experience will also help you to better qualify prospects based off their specific needs and challenges uncovered during their unique journey through the application.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

DECEMBER 5, 2016

Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. You must give them a reason to want to engage with your products or applications on their mobile devices. Original article published on Mobile Marketer.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

DECEMBER 7, 2016

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. Director of Product Marketing, Quantum. Lynn Orlando – Sr. Marketing Manager, HGST. Gavin Finn – President & CEO, Kaon Interactive.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

MARCH 12, 2019

Although the platforms on which we deploy and the technologies we use to create engaging customer experiences are constantly changing, a big part of our business is essentially unchanged in the last 20 years: making real-time, photo-realistic, 3D models of our customers’ products. How could they benefit from your product suite?

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

SEPTEMBER 23, 2015

Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. Show them what you are doing that can help them overcome their pain. Develop a community of customer advocates to help tell your story for you. A triggering event surfaces pain.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Kaon

OCTOBER 11, 2017

Just check out our teaser video of our clients’ products in 3D augmented reality on an Apple iPhone with iOS 11. Customers can now see how these products would really look (and fit) before they buy. Instead, the products, in their vast size and complexity, are visible and interactive via the mobile applications.

Mobile Marketing 100

Mobile Marketing Viral Marketing Lead Ranking B2B Sales 100

Kaon

MAY 26, 2020

Developed by Kaon Interactive, the Ricoh Print Solutions Application uses trailblazing 3D product tours and interactive selling tools to communicate solution value, saving the company an average of $1.2M These applications, in turn, help drive increased sales effectiveness and reduced marketing costs.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

MARCH 28, 2017

This years event touted numerous exhibit production companies, tchotchke suppliers and shipping/logistic companies, but what excited me the most was the handful of technology providers that are FINALLY starting to bubble up at this event. So I challenge you to say to your exhibit production company, “now what?”.

Marketing Management 100

Marketing Management Trade Show B2B Sales B2B Marketing 100

Kaon

JULY 11, 2019

The second, to have more productive interactions with attendees so they understand that CenturyLink is more than just a phone company. Not only did Kaon help us push the envelope, they gave us an innovative technology platform that allows us to break new ground and raise the bar.”.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

Kaon

DECEMBER 26, 2017

He wrote about how enterprise companies use augmented reality and virtual reality to engage prospects and customers and to better show complex products and solution stories. #3: Are you ready to engage your customers with your compelling product or solution story? We can help.

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Kaon

JULY 6, 2016

This means that they are more likely to do nothing than to try something new, even if whatever they are doing (or whatever their current product preference) is not achieving satisfactory results. The more the marketer focuses on helping customers arrive at these outcome-based conclusions themselves, the more successful they will be.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

MAY 18, 2017

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. This seminar will feature AR/ VR demonstrations , a complimentary breakfast , and dynamic keynote presentations by….

Digital Transformation 100

Digital Transformation Network Marketing Interactive Marketing Tagging 100