Anything Goes Marketing

APRIL 7, 2010

Let’s take a closer look at these sources of fear when it comes to pulling the email trigger to help marketers break free from their “email frequaphobia”. ”We In today’s B2B purchase process, the marketer is no longer in charge. You can also take advantage of technology to at least help with the campaign execution piece.

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Anything Goes Marketing

OCTOBER 20, 2009

In my definition for this post, I’m referring to a process that automatically delivers highly targeted emails to prospects or customers in a specific time frame via a marketing automation platform. This may mean sequestering experts from all over your company to help create this content or hiring content professionals.

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Anything Goes Marketing

SEPTEMBER 20, 2008

The shift that I've seen is to automate the process using technology. There are many factors that go into this including getting sales and marketing working together as well as buy-in from the marketing team and the rest of the company to invest the time and resources in a systemized lead nurturing process.

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Anything Goes Marketing

OCTOBER 1, 2006

Help them get in touch with the right people. If you are someone with contacts in the field they're in, help this person out by suggesting they get in touch with so and so. What problems are you facing that you need help with?" "Are This helps when crafting these messages. We all know it's about "who you know".

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Anything Goes Marketing

NOVEMBER 15, 2009

At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. EE09 rhonda : #EE09 marketers shld work w/ the sales team to help define a qualified lead for scoring. Marketing automation experience will be key.

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Anything Goes Marketing

MAY 26, 2007

In order to leave comments, you could add some additional lead qualification questions to the registration process. When someone wants to leave a comment, it provides an opportunity to request additional information to help your marketing and sales team have a better understanding of the customer/prospect. That's OK actually.

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Anything Goes Marketing

MARCH 9, 2008

What's key here is that the whole process to create a newsletter becomes much easier as you have an automated program that sends the email for you and the content is content that you've created for a blog or other RSS feed. This process was a bit of a pain as you need to create the.ics file and then upload it to your server.

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Anything Goes Marketing

APRIL 5, 2009

One item often overlooked is automating the entire event registration and follow up process. When setup correctly, this type of automated process can save the marketer countless hours as the lists are automatically generated and emails are sent as per the schedule set up ahead of time. New customer program. Education programs.

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Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

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Anything Goes Marketing

DECEMBER 21, 2009

The key to sending relevant communication is to automate the process. There are a lot of experts in your area that are willing to help you so have a look at LinkedIn Answers. Find out who the people that contribute the most and try and help them out if they need it. They will hopefully help you in return.

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Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords.

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Anything Goes Marketing

SEPTEMBER 8, 2008

I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" How is that going to help me finish my work for the day? This beer company is going beyond their product to focus on their target audience. They succeeded with this ad. Why do I care about that?

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Anything Goes Marketing

JANUARY 27, 2008

This process can be automated by creating a program that sends 2-3 emails over a 3 week period with the offer described above. Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools).

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Anything Goes Marketing

DECEMBER 12, 2006

In this way, my blog is similar to the thinking process that an e-marketer goes through on a daily basis (or should be going through!!) : " What actions that I take will drive traffic to my site and increase conversions. In the meantime, please let me know other resources on web analytics that you have found helpful.

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Anything Goes Marketing

MARCH 18, 2007

That's Great - You Still Haven't Mentioned Anything About Qualifying Leads If you're getting too many crappy leads coming in I would recommend automating your lead qualification process. This type of lead qualification of course requires a way to track this information, process it and provide reports etc.

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Anything Goes Marketing

JANUARY 18, 2009

Frank mentions the importance of Comcast's Twitter presence in "being there and helping". This should be central in your decision making process on Twitter - how can I best help my customer. Here is a post by Melanie Seasons on a successful customer resolution via Twitter: Frank Eliason: Helping Comcast suck a little bit less.

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Anything Goes Marketing

JULY 19, 2006

The goal of this is to keep people on your website, help them find the information that they're looking for and to make this whole process very easy. They then added the most popular links to the confirmation page - simple, yet brilliant.

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Anything Goes Marketing

AUGUST 3, 2009

It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Doing this in real time helps employees, customers and prospects feel like they are right there with you. A Picture is Worth a Thousand Words. The subject in your email is the message that will appear with a link to the pic. It’s that easy.

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Anything Goes Marketing

JANUARY 26, 2010

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you.

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Anything Goes Marketing

MARCH 11, 2007

Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized? If it's a straight up e-commerce campaign in which you can see the exact dollars that come directly from an email campaign, the following email calculator from MPlans may help you plan out your campaigns.

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Anything Goes Marketing

DECEMBER 21, 2008

Here is an example : [link] post on Anything Goes Marketing: "10 Tips for Using Twitter And Email Marketing for B2B" [link] This makes the process of spreading the word about your email article extremely easy. Will it drive more traffic and help you get further bang for your email buck? Does it take more time? Most likely.

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Anything Goes Marketing

MARCH 7, 2007

Sales also has to be included in the planning process as they need to know that the goal is to help them and not get in their way. You will also need a way to track which marketing initiatives helped get you the sale - in this way you can show your boss that the money you're spending is paying off and is not being "wasted".

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Anything Goes Marketing

SEPTEMBER 28, 2006

If you're a larger organization, I suggest looking at an agency or consultant to help you get moving. I've also seen others use search queries as part of an automated lead qualification process. Pick up a copy of Search Engine Optimization an Hour a Day. This will give a good start as to what is involved.

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Anything Goes Marketing

DECEMBER 17, 2007

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! 7 Tips to Improve Sales Follow-up & Close More Leads: This post provides some quick tips that can help you steer marketing and sales teams through the rough waters of alignment.

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Anything Goes Marketing

MAY 17, 2009

megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. Process drives productivity - start with process then implement technology.

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Anything Goes Marketing

FEBRUARY 21, 2009

Your marketing automation platform can also help you build signature rules based on other contact information such as geography which allows for a personalized approach even if a web visitor has yet to be assigned to a sales rep. Measure the Results Measuring the results is very key in this process.

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