Sword and the Script | B2B

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Salesforce Marketing Cloud

MARCH 19, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. Is this community for me, too?”

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Influitive

FEBRUARY 22, 2018

Instead, they turn to their inner circle of peers when they need recommendations on new products or services. Today’s customers don’t trust ads.

Peer-to-peer 252

Peer-to-peer Studies Brand Identity Branding 252

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Adobe Experience Cloud Blog

APRIL 3, 2013

Enter the power of peer to peer amplification on social media channels— a powerful strategy for marketers. I read the commentary which is both super helpful and comical (see the comments below; the real beauty of social). How to use peer-to-peer to amplify every campaign. Peer to peer amplification is the answer.

Peer-to-peer 48

Peer-to-peer Word of Mouth Video Marketing Marketo 48

Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. The answer can make a huge difference in your sales and marketing results.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Zoominfo

APRIL 26, 2018

The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Today we share our own set of productivity tips, in the form of sales productivity statistics. .

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Contently

DECEMBER 21, 2022

He is mocked by his peers. Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? This post is an excerpt from her brand-new Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content. retailer. Christmas will be canceled!

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Salesforce Marketing Cloud

JANUARY 17, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Biznology

MARCH 17, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Our employee population was diverse – a cross-section of cultures and backgrounds – passionate, and compassionate; all aiming to help remedy the less popularized ills of the world. The year was 2014.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Vision Edge Marketing

NOVEMBER 2, 2021

Thriving companies are always innovating by creating and introducing new methods, ideas, or products and services, all designed to improve customer experience. Maintaining a commitment to innovation and launching a new product that results in high adoption takes a big investment and dedicated resources. Why People Balk at Change.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. Developing classification groups for your leads depends upon what information you collect to help you understand the leads you’re generating. Guest post by Dhruv Patel.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85

Optinmonster

MARCH 30, 2024

An example of social proof would be displaying something like: “Laura from Vancouver, Canada recently purchased the Turbo Traffic tool”, or including customer reviews on your product pages. In particular, social proof has helped companies: Build customer trust. What is social proof? Which one are you going to choose?

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Metadata

FEBRUARY 5, 2024

A great product helped, but that’s only half the story. How did ClickUp go from zero to 8M users in just a few years? Lucky for us, we got the other half during DEMAND. “We Here are four tactics Melissa and her team used to catapult ClickUp to stardom and go toe-to-toe against an industry giant with a head start of more than a decade.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Square 2 Marketing

FEBRUARY 9, 2024

Conversion takes more than demonstrated product quality or expertise, or even quantifiable results. You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.

Email Marketing 108

Email Marketing Gartner Peer-to-peer Privacy Policies 108

Marketing Insider Group

DECEMBER 20, 2022

SEO-driven content on your website could help drive organic traffic and leads to you today! Lead generation is the process of identifying, qualifying and nurturing potential customers for a business’s products or services. Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

SmartBrief - Marketing

MARCH 7, 2024

Marketers in Capterra’s survey estimate that 47% of all conversations about their brand or product happen on dark social media channels. Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Adobe Experience Cloud Blog

APRIL 25, 2019

Working in a collaborative environment opens the doors to creating a product that offers real value in a fast and efficient manner and maintains a strong team. Essentially, this practice can significantly enhance the group as a whole and will enable them to create highly successful products. Increases productivity.

Peer-to-peer 134

Peer-to-peer Product Ad Building Lead Ranking 134

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. In today’s article, we explain word-of-mouth marketing, its unique benefits, and we offer several specific tips to get people talking about your products. Keep reading! What is word-of-mouth marketing?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Webbiquity

NOVEMBER 28, 2023

This post aims to help you understand and tackle those challenges. B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Buffer

JANUARY 6, 2021

In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. After speaking to an incredible group of talented folks in product, I’m happy to share that Maria Thomas has joined us as our new Chief Product Officer.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Convince & Convert

SEPTEMBER 30, 2021

Instead, it is a different tool that helps leverage the selling skills and the relationship-building skills that one has already fostered in their career. Instead, it is a different tool that helps leverage the selling skills and the relationship-building skills that one has already fostered in their career. Grow Your Network .

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Stevens & Tate

MAY 3, 2023

Keeping that in mind, the following are three of the biggest factors that influence consumer purchasing decisions in today’s digital age: Product/Service Reviews Very few consumers are going to blind buy a product or service based on the content they’ve come across on your website. Reviews come in many forms.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Martech

NOVEMBER 30, 2023

The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product. Part of the arsenal of tools that can help you accomplish this: online communities.” ” Why we care. You need the technology to enable these things.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Communities 106

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Here’s something somebody asked me!

Enterprise Management 117

Enterprise Management Marketing Management RFI RFP 117

Drew Neisser

FEBRUARY 9, 2024

It’s the art of caring personally and challenging directly, a philosophy Kim Scott crafted to help others achieve results collaboratively that you could never achieve alone. Tune in to learn how to communicate collaboratively with your CEO, your C-Suite peers, and your teams, all in the name of B2B greatness.

Peer-to-peer 52

Peer-to-peer B2B Thought Leadership CMO Thought Leadership 52

Salesforce Marketing Cloud

DECEMBER 13, 2021

Employees can use Trailhead to learn new skills, earn Salesforce credentials, and add to company value and productivity. Certification creates more impactful employees Ready to get more agile and efficient? It’s no secret that companies all over the globe are racing to adapt to a rapidly changing and increasingly remote workforce.

Studies 98

Studies Peer-to-peer Product Validation 98