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The rise of Peer-to-peer ABM

Strategic-IC

It means that Sales (and I’ll come to peer-to-peer shortly) need to be there in the places where the Customer or Prospect ‘hang out’. Sales (and Marketing in tandem) need to provide much more valuable information that can help their buyers on their journey of discovery. Purchasers need help. Today’s buyer is informed.

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Sales Impact Academy and Outreach: More Peer-to-Peer Learning and Sales Expertise

Outreach

It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. It hosts an extensive roster of live events to bring together experts in industry and encourage peer-to-peer learning. Peer-to-peer learning. A solid partnership.

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Implementing Peer Feedback to Improve Your Sales Team

Outreach

While you may have an overview of the team’s broad strokes from your CRM , but you likely lack the insights into daily roadblocks or who needs help. 4 Tips to Leverage Peer Feedback. We’re here to walk you through G2’s top four tips for creating a peer feedback system from the ground-up. Let’s get started.

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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. Directories are a high-intent channel that can help sellers find and convert more buyers. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Maximize your presence with the right directories.

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Why Genentech Is Transforming the Employee Experience for Mental Health Leave

Speaker: Deborah Olson, Lead Strategist, Genentech, a member of the Roche Group & Smita Das, MD, PhD, MPH, Medical Director, Lyra Health

Employees with a severe mental health diagnosis are five times more likely to go on disability leave than their peers. In this webinar, you’ll learn: Why the process of obtaining a disability leave evaluation today is broken and why key players are not incentivized to help. Thursday, June 24 at 10:00am PDT.

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How marketers can help boost martech utilization

Martech

Marketers are in a strategic position to help increase the use of martech tools as they are deeply involved in how marketing processes work, what type of outputs are required and how this could affect customer-facing communication. Here are some steps that can help you optimize martech utilization.

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ANNUITAS Launches Its GTM Advisory Service to Help Go-to-Market Organizations Continuously Improve Execution and Performance

ANNUITAS

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. What we need is an ‘operating system’ to help our go-to-market organizations better operationalize go-to-market around customer lifecycles. But we are framing the wrong problem to solve.