The rise of Peer-to-peer ABM
Strategic-IC
FEBRUARY 18, 2022
It means that Sales (and I’ll come to peer-to-peer shortly) need to be there in the places where the Customer or Prospect ‘hang out’. Sales (and Marketing in tandem) need to provide much more valuable information that can help their buyers on their journey of discovery. Purchasers need help. Today’s buyer is informed.
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