Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. But let’s be honest: at this point, that really just means Google.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Moz

SEPTEMBER 13, 2020

A tool called STAT lets you enter in a list of keywords, which you then “run” to track over a few days. As ranking algorithms determine how pages are ranked in the search engine result pages (SERPs), algorithm updates change the way your site adheres to their ranking guidelines and, as a result, how your pages rank.

SEO 64

SEO Optimization De-duping Keywords 64

Moz

JANUARY 5, 2020

Create a fully complete , accurate, guideline-abiding Google My Business listing for each location of your business. Google does remove spam, but not at the scale of the issue , which is so large that global networks of spammers are have sprung up to profit from the lack of quality control and failure to enforce product guidelines.

Google 78

Google SEO CAN-SPAM Communities 78

Single Grain

FEBRUARY 20, 2024

Schema markup , also known as structured data, is a form of microdata that you can add to your website’s HTML to improve the way search engines read and represent your page in the SERPs. Using schema can also positively impact user experience and brand perception, and boost your competitive standing in the crowded SERPs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Optinmonster

MARCH 1, 2024

The stats show that mobile has become increasingly important in generating leads and making sales. It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). Source: StatCounter Global Stats – Search Engine Market Share Interesting, right?

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Single Grain

FEBRUARY 15, 2022

For the full updating guidelines (which aren't all necessary for a content refresh) we use at Single Grain, check out Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]. ClickFlow pulls this data directly from Google’s SERPs, so adding them to your blog post increases searcher intent. ranks on page 1 (#6).

Traffic 98

Traffic Organization CTR Cold Calling 98

SnapApp

APRIL 4, 2018

A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 Compare stats on session duration and the number of pages per session and how the numbers change over time. Visibility and ranking, SERP rankings - Ahrefs.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 7, 2011

Research suggests that links shared on Facebook have a high impact on SERP (search engine results page) rankings.]. Be aware of Facebook's contest/promotion guidelines , and consider using an application like Wildfire , which works closely with Facebook to make sure its guidelines are followed appropriately.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Lastly, look at the “Searches related to” section at the bottom of the SERPs.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Single Grain

FEBRUARY 19, 2020

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. Voice Search Is Changing the SEO Game.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Single Grain

OCTOBER 6, 2020

I chose to use only data from the Single Grain blog, as this ensures that all blogs were updated under the same guidelines and reduces variables in the data. Here are the Single Grain updating guidelines: Rewrite the intro and conclusion. Update any stats/facts/quotes and make sure all links to sources are no more than ~2 years old.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

ClearVoice

JUNE 21, 2022

Training and onboarding: What are your content guidelines and are there resources that can help your content team (i.e. Ongoing SERP reporting. Every content plan is malleable and ready to pivot based on incoming audience and SERP data. Stat from @MarketingProfs and @CMIContent Click To Tweet. What is a content framework?

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

KoMarketing Associates

DECEMBER 22, 2015

However, with all the changes in the SERPs (knowledge graph, direct answers, etc), that may no longer be the case. The bottom line is SERP CTRs will vary and there are a number of factors that must be considered. Google Releasing the Search Quality Evaluator Guidelines. Because that’s what studies have shown.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Single Grain

APRIL 21, 2023

If your ads have a low Quality Score , they may not appear at the top of the SERPs or even at all. CTR Ad Relevance To view past Quality Score stats for the reporting period you’re looking at, choose any of the following metrics: Quality Score (hist.) This also means that users are more likely to engage with your ads and your brand.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Single Grain

APRIL 14, 2023

You can find this report by navigating to Experience > Mobile Usability in Search Console: This report will show you the list of URLs that are usable using mobile devices and the ones that are not: If any URLs on your website do not pass the mobile usability guidelines, you should fix them as soon as possible to improve the user experience.

Enterprise Management 52

Enterprise Management SEO Lead Scoring Lead Ranking 52

Single Grain

MAY 24, 2021

Here are some podcast and audio SEO stats that are worth noting: Worldwide, there are around 2 million podcasts and 48 million episodes. Here is what a podcast carousel looks like in the SERPs: Types of Podcast Carousel. To get your podcast to rank higher in the SERPs, you must make it popular (I know, easier said than done!)

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

Hubspot

SEPTEMBER 11, 2018

This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. It also links to it allowing their readers to see other stats than the one quoted. For one, because, often, ranking a site following Google’s guidelines takes time.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

ClearVoice

JUNE 9, 2020

Those selling stats were top of funnel for me. This can be seen as a deceptive attempt to win more search engine traffic by dominating SERPs. Be mindful of the content asset’s purpose in the sales funnel, editorial guidelines and SEO requirements. If your client suggests doing that, say NO! Don’t do that!

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Moz

JULY 15, 2019

Let's make like Roger in his SERP submarine and dive right in! Rob came equipped with a ton of stats about localized SERPs that have massive implications for rank tracking. million SERPs he analyzed contained some kind of localized feature. If you're a Moz community member, you can access the slides from Day One.

SERP 47

SERP Link Building PR SEO 47

Moz

OCTOBER 8, 2019

Research suggests that if you keep your titles under a reasonable 60 characters then you can expect your titles to be rendered properly in the SERPs. Here are the full stats on headings usage , but we found 23,116 of h7s and 7,276 of h8s too. It's also a must according to W3C, meaning no page is valid with a missing title tag.

Marketing Analytics Tools 54

Marketing Analytics Tools SEO Multi-Touch Attribution Tagging 54

Outgrow

OCTOBER 26, 2022

A good way to ensure that your content reflects your brand’s voice is by preparing brand guidelines that need to be followed by everyone. You can also release publishing and printing guidelines according to your requirements. . This builds a consistent brand identity and helps people resonate with your brand better. .

Tips 59

Tips Planning Content Marketing Outgrow 59

Content Standard

AUGUST 9, 2023

Secondly, what happens when search engine algorithms and search engine results pages (SERPs) incorporate generative AI? Search algorithms do continue to prioritize high-quality content catered to user needs while devaluing low-quality, keyword-focused content written for SERPs. In this section, I’ll unpack both.

Marketing AI 89

Marketing AI Lead Ranking Generation Brand Identity 89

Hubspot

AUGUST 8, 2014

The post is full of cool stats and a litany of compelling reasons to think visually. The actual title is “The Plan to Grow Your Business with Effective Online Marketing,” which does have the keyword phrase, but doesn’t appear on the top line of the SERP result. Sources: 3M Corporation and Zabisco ).

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Single Grain

FEBRUARY 15, 2023

Google’s Search Quality Rating includes this issue in their “Needs Met Rating Guideline” which provides a scale from FailsM (Fails to Meet) to FullyM (Fully Meets): Needs Met Rating Guideline And there can be multiple search intents for each phrase.

Paid Content 59

Paid Content Lead Scoring Lead Ranking Paid Search Agency 59

Single Grain

AUGUST 12, 2021

This is the quickest and smartest way to make sure your writers hit all the important keywords at the appropriate densities, according to what is currently ranking well in the SERPs for that keyword. . Here's a quick guideline on what to update to make your blog post fresh and relevant: Rewrite the intro and conclusion.

Paid Content 145

Paid Content Top of Funnel Lead Scoring Lead Ranking 145

Single Grain

MARCH 6, 2023

And you can check your website’s performance in the SERPs with tools like Semrush or Ahrefs If you want, skip right to our list of tools. Write top-quality guest posts for the sites that give you the green light – and carefully follow their writers’ guidelines. Here is a good guide on how to write a guest post pitch.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Hubspot

APRIL 28, 2017

The more inbound links you earn from high-quality sites, the higher your website will rank in search engine results pages (SERP). Interest in new infographic about social media stats? We rounded up more Messenger bot usage stats in a new report that I've attached below. Hi Sophia, Happy Friday! Best, Jack. 7) The social proof.

Link Building 77

Link Building Outreach Template Ad Building 77

Single Grain

JULY 19, 2019

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats/images. Flagging posts that don’t follow disclosure guidelines. 90% claim they find personalization appealing.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Anteriad

APRIL 25, 2023

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. T imeline – And when will they need it?

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Black hat SEO Refers to the use of aggressive SEO strategies, techniques and tactics that focus on outsmarting search engines, and usually do not obey search engine guidelines, making that page subject to search engine penalties. T imeline – And when will they need it?

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

JULY 19, 2019

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. YouTube and other videos are displayed in the SERPs, so video optimization is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names. on single-channel.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

JUNE 23, 2020

If you’re wondering why a lot of big businesses have invested heavily in UX (user experience), blogs, e-books, infographics, apps, high-quality video or any other type of content, check out these stats: 70% of marketers are actively investing in content marketing. Per dollar, content marketing produces 3X more leads than outbound marketing.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Outgrow

MARCH 16, 2021

This means websites that offer a smooth user experience will rank higher on SERP. Having said that, here are some guidelines that you can keep in mind: 1. So how could we not show you some real stats to prove the importance of conversion rate optimization! Meanwhile, you can take a look at this infographic gif on CRO stats!

Conversion Rate 52

Conversion Rate Optimization Conversion Outgrow 52

Hubspot

AUGUST 7, 2018

You’re also generating some major ROI for your company, as these content marketing stats demonstrate: Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. For example, that blog post that you wrote on marketing stats can also serve as a great infographic or even a video. Think of it as recycling.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101

Single Grain

DECEMBER 6, 2019

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images. Flagging posts that don’t follow disclosure guidelines. 5 ) Personalization. 360-degree video content.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145