Search Engine Journal

OCTOBER 19, 2021

Google added 5 revisions to its Search Quality Raters Guidelines changelog. The post 5 New Google Quality Rater Guidelines Updates & Why They Matter appeared first on Search Engine Journal. See what's new in YMYL content, 'lowest page quality,' and more.

Guidelines 135

Guidelines Google Ads Content 135

Search Engine Journal

AUGUST 23, 2022

The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal. Three changes to Google's Article structured data documentation relaxes Top Stories eligibility requirements.

Guidelines 102

Guidelines Google SEO 102

Navigate the Channel

SEPTEMBER 23, 2021

If you’ve ever wondered how a website can rank well one moment and completely lose steam the next, then you’ve probably encountered a search engine update. Keep reading to learn more about search engine algorithms and why it matters to your digital marketing. What is a Search Algorithm?

SERP 119

SERP Keywords SEO Search Marketing 119

Search Engine Journal

SEPTEMBER 8, 2021

The post New Verification Guidelines For Facebook And Instagram Accounts appeared first on Search Engine Journal. Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process.

Guidelines 134

Guidelines Facebook Process Personalization 134

Search Engine Journal

JULY 13, 2022

YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. The post YouTube Answers Questions About Community Guidelines Appeals appeared first on Search Engine Journal.

Guidelines 94

Guidelines Youtube Communities Video Marketing 94

Search Engine Journal

AUGUST 1, 2020

Then you'll need guidelines to keep your content consistently on-brand. The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal. Looking to scale your content production? Learn how to create a style guide here.

Guidelines 140

Guidelines Branding Brand Identity Content 140

Search Engine Journal

JUNE 27, 2022

Set your brand's writers up for success by providing detailed writing guidelines – here's how (including real-world examples). The post 8 Must-Haves In Your Content Guidelines: What Your Writers Need To Know appeared first on Search Engine Journal.

Guidelines 102

Guidelines Content Examples Branding 102

KoMarketing Associates

JANUARY 9, 2018

So, this year, as we outline our goals and look forward with optimism and hope, why not set ourselves up to truly be successful, starting with SEO guidelines. To deal with this, we’ve developed guidelines that can be shared within the organization and can make SEO a part of everyday life. Start Drafting Your SEO Guidelines .

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Guidelines Organization SEO B2B 201

Search Engine Journal

NOVEMBER 30, 2021

Are the contents of Google's Search Quality Evaluator Guidelines part of its organic search ranking algorithm? The post Are Google’s Search Quality Evaluator Guidelines A Ranking Factor? appeared first on Search Engine Journal.

Guidelines 88

Guidelines Google Organization Content 88

ClearVoice

JUNE 16, 2022

Some SEO experts agree that E-A-T is a ranking factor, while others think it’s better described as mere guidelines on how to optimize your blog architecture for higher rankings. This takes us back to 2013 when Google first published about human search quality raters. E-A-T came from Google’s Search Quality Rater’s Guidelines.

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

Search Engine Journal

SEPTEMBER 28, 2021

The post Local Competitors Violating GMB Guidelines? Here’s What You Can Do appeared first on Search Engine Journal. Are you getting beat in local rankings because competitors are violating the Google My Business rules? You can fight back.

Guidelines 109

Guidelines Rules Google Business 109

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. In that short timeframe, Google made all AI content violate its guidelines before backflipping once the AI cat was fully out of the bag. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Search Engine Journal

MARCH 6, 2021

SEO professionals use Google's Webmaster Guidelines to choose tactics and strategies that align with Google's expectations. The post Google Webmaster Guidelines: Everything You Need to Know & Understand via @BrianHarnish appeared first on Search Engine Journal. Here's what you need to know about them.

Guidelines 89

Guidelines Google SEO Tactics 89

Search Engine Journal

SEPTEMBER 24, 2021

E-A-T is an important part of the Search Quality Raters Guidelines. The post Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners appeared first on Search Engine Journal. Learn more about it and its importance to SEO here.

Guidelines 81

Guidelines SEO 81

Walker Sands

FEBRUARY 6, 2023

Adherence to web accessibility guidelines is crucial for both site visitors with disabilities and optimal web performance. Businesses that fail to meet web accessibility best practices often find their content (both paid and organic) is ranked lower than other sites by Google and other search engines. Ready to get started?

Guidelines 59

Guidelines Marketing Websites Copywriting Opt-in 59

Search Engine Journal

MARCH 6, 2021

SEO professionals use Google's Webmaster Guidelines to choose tactics and strategies that align with Google's expectations. The post Google Webmaster Guidelines: Everything You Need to Know & Understand via @BrianHarnish appeared first on Search Engine Journal. Here's what you need to know about them.

Guidelines 80

Guidelines Google SEO Tactics 80

Marketing Insider Group

DECEMBER 4, 2023

For now, choosing human content is recommended, but Google’s guidelines may evolve. Their guidelines emphasize the importance of original, high-quality, and helpful content, regardless of whether it’s written by humans or AI. And remember, Google’s guidelines are always evolving.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Webbiquity

NOVEMBER 23, 2021

As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. In fact, even Google agrees with this , since their guidelines emphatically recommend putting the users as the main focus rather than search engines.

Design 275

Design SEO Keywords Marketing Analytics Tools 275

EMagine B2B Blog

APRIL 22, 2019

Staying on top of what is important in the eyes of the search engines is key, although not always easy. And it is believed that the March 2019 update continues to focus on the Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines. What is E-A-T? As Paul discusses in the above video.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

B2B Marketing Traction

AUGUST 29, 2012

In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. What MetaTags Matter to the Search Engines. You need descriptive titles that give visitors and search engines a clue to what exactly each page is about. Page Titles Rule!

SEO 100

SEO Keywords Guidelines Opinions 100

Webbiquity

APRIL 11, 2023

This means using algorithms to search through a large body of content and identify pieces that are most relevant to your audience. these tools can make sure that any piece of written work meets industry standards and performs well in search engine rankings.

Marketing AI 313

Marketing AI Curation Content SERP 313

MarketMuse

OCTOBER 20, 2021

Here's what's changed in Google's updated Search Quality Rater Guidelines and how it may affect you.

Guidelines 79

Guidelines Google 79

Moz

MAY 20, 2021

In this blog, we’ll take a closer look at Web Content Accessibility Guidelines (WCAG), and outline the steps you can take to meet its standards. We’ll also touch on the reasons why accessible websites typically rank higher in search engines — making accessibility the right choice all around!

Guidelines 60

Guidelines SEO Content Marketing Websites 60

Marketing Insider Group

APRIL 21, 2021

What are people most commonly searching for surrounding your products or services? The layout of a content piece can contribute to search engine optimization (SEO) through simple headings, bolding, lists, and links. For others, brand voice guidelines are developed once and never considered again. Choose a Theme.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Marketing Insider Group

APRIL 28, 2021

And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results. Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches. Lots of them.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Search Engine Journal

SEPTEMBER 22, 2022

Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal.

Twitter 136

Twitter Google Guidelines SEO 136

Bluetext

APRIL 3, 2020

While plenty of people preach the importance of responsive website design, far fewer have articulated updated guidelines for the reality of today’s internet. Keenly aware of trends as ever, Google has continually refined its search algorithm to keep pace with increasingly mobile and untethered internet. Optimizing for Local Search.

Design 30

Design Optimization Mobile Advertising Internet Marketing 30

KEO Marketing

OCTOBER 19, 2022

Google’s Helpful Content Update The Helpful Content Update has now launched and it is designed to upgrade the user search experience by prioritizing… Read More. The post Google Makes Major Changes to SEO and Content Guidelines first appeared on Inbound Marketing | B2B Marketing. This one’s big.

Guidelines 62

Guidelines Google SEO Content 62

Brightedge

APRIL 3, 2024

There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine models.

Research 64

Research Guidelines Communities Search Marketing 64

Top Rank Marketing

APRIL 8, 2024

If you’re wondering how to move the needle on your website’s performance in search, conducting an SEO content audit is an essential first step. Julia McCoy, Search Engine Land 5 key practical benefits of a content audit #1. Simplify and improve your site’s user experience.

Lead Scoring 103

Lead Scoring Lead Ranking Paid Search Agency Content 103

Search Engine Journal

DECEMBER 30, 2022

When it comes to old content and redirect chains, here are guidelines straight from expert Ryan Jones to sort things out confidently. The post Let’s Talk About Old Content And Redirect Chains appeared first on Search Engine Journal. Don't overthink SEO.

Guidelines 124

Guidelines Content SEO 124

Trade Press Services Newsletter

AUGUST 3, 2023

Search engines don’t favor AI-generated content. AI content generators work by searching the internet and piecing together copy that fits the requested format, keywords and other user input. Search engines also flag plagiarized content or copy that lacks proper flow, driving pages and websites down in search engine rankings.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Search Engine Journal

DECEMBER 15, 2022

Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. The post Google E-E-A-T: How To Demonstrate First-Hand Experience appeared first on Search Engine Journal.

Google 105

Google Guidelines SEO 105

Go Beyond SEO

JANUARY 23, 2024

At its core, search engine optimization (SEO) is our secret sauce for elevating a brand’s visibility online. When discussing growing an online presence, we’re talking about the intricate dance between websites, search engines, and the billions of queries people type daily.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs).

SEO 272

SEO Traffic Tips SERP 272

Marketing Insider Group

NOVEMBER 29, 2022

If you designed your website with the Web Content Accessibility Guidelines (WCAG) in mind, it should be in good shape to engage all audience members equally. Also, make sure your website offers a search function to help users quickly navigate to the pages they want to view. Your website isn’t SEO optimized.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283