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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. What the ADPPA Means for Businesses The ADPPA will regulate organizations that collect, process or transfer “covered data.”

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Updated Privacy-Compliance Requirements 1. Privacy policies must be transparent and instructive. The Regulations illustrate how privacy policies should be a place of actionable instruction and not merely a restating of the text of the law.

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Privacy Compliance: Finding a B2B Data Vendor You Can Trust

Zoominfo

Define the Categories that Matter to You To gauge how seriously a vendor takes privacy, simply reviewing the company’s privacy policy isn’t going to cut it anymore. To do this, focus on the compliance, privacy, and security standards of each provider. compliance with security or privacy standards).

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ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Read: Guide to GDPR and FAQs CCPA – Based in California, CCPA states how businesses can use personal information while individuals have their privacy.

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The ethics of AI-powered marketing technology

Martech

Transparent privacy policies and easy-to-understand terms and conditions are essential. Transparency AI-driven decision-making processes should be transparent and explainable. Striking the right balance between marketing innovation and consumer privacy is both a moral and strategic imperative. Data ownership. Get MarTech!

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Five Steps to Creating High-Converting Order Pages

Ontraport

Of the businesses that do, very few have a streamlined checkout process and order pages that steadily convert. We’ve compiled a list of five proven strategies that successful small businesses and entrepreneurs utilize to optimize sales processes online so you can successfully begin converting more leads into customers. .

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How to Audit your Email Campaigns for Better Results

Webbiquity

Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Step #1: Evaluate the Content Creation Process. What is an Email Marketing Audit?