DivvyHQ

MAY 1, 2023

Making sure your content is compelling and drives the desired action can be a challenge, but the right call-to-action template can help! Check out our latest article to learn the elements that make up an effective CTA and 5 examples that will help you create standardized CTA templates for your brand.

Template 103

Template Brand Identity Branding Examples 103

DivvyHQ

JUNE 6, 2023

Learn about the what, why, and how of brand guidelines with this comprehensive article from guest contributor Freya Laskowski, featuring 6 examples of brands that got it right! Achieving brand consistency can be challenging, but it's essential for establishing a strong brand identity.

Guidelines 75

Guidelines Brand Identity Branding Features 75

Adobe Experience Cloud Blog

NOVEMBER 5, 2018

In marketing circles, “template” can be a dirty word. This couldn’t be more essential to marketing, a field dependent on reaching and resonating with an audience so it might seem logical to avoid the template or “cookie cutter,” right? Templates don’t have to be paint-by-number outlines. Not necessarily. A Secret Weapon.

Template 131

Template Creativity Budget Programs Marketing Automation Services 131

Salesforce Marketing Cloud

DECEMBER 6, 2023

That’s when resources, such as our recently launched Conversation Design Guidelines for Salesforce Lightning Design System (SLDS) can provide direction in this new era. These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Let's dive in.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Hubspot

APRIL 1, 2018

Read on to learn what you should (and shouldn't) do in your cover photo, and grab some social media performance tracking templates at the bottom of the page. You'll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Do abide by Facebook's cover photo guidelines.

Template 101

Template Facebook Guidelines Banners 101

SpotMe Blog

FEBRUARY 16, 2023

, we’ve seen that events turn out so much better when they follow an event brief template. In this article, we’ve listed the huge benefits having an event brief can bring and the crucial things you need to create an exceptional event brief template. Whether it’s virtual, hybrid, or in-person.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

Martech

FEBRUARY 19, 2024

By automating project templates, assigning tasks and setting due dates based on project start or due dates, teams can save time and avoid mistakes. Utilization of project templates: Marketing work management platforms let teams create standardized templates for reproducible projects that happen often.

Work Management 115

Work Management Marketing Management Resource Management Allocation 115

Learn from the Pros

APRIL 3, 2024

Forming an AI council can help your company adopt artificial intelligence strategically by providing guidelines for responsible use while mitigating the potential risks from a lack of oversight. We will discuss the guidelines for getting started and provide actionable takeaways you can immediately implement.

Marketing AI 52

Marketing AI Webinar Metrics Ethics Guidelines 52

Salesforce Marketing Cloud

FEBRUARY 23, 2024

That’s when resources, such as our Conversation Design Guidelines for Salesforce Lightning Design System (SLDS) can provide direction in this new era. When we think about the tone and voice of our outputs, we can also use persona guidelines. The guidelines were intended for designing turn-taking interactions, so they absolutely apply.

Design 69

Design Conversion Guidelines User-Generated Content 69

Litmus

MAY 4, 2021

You might’ve heard about modular email templates for years but haven’t made the jump. Email modules are reusable content blocks that can be put together in different combinations to create emails or a range of full email templates. Personally, I can build emails in 10 minutes now. But modular templates? They’re fun.

Template 143

Template Guidelines Design Efficiency 143

Hubspot

NOVEMBER 1, 2018

It's clear enough for use as a guideline to evaluate whether or not business decisions align with the brand. Positioning Statement Template. The template above can be used to help you form a positioning statement for your startup or small business. It communicates how your business is different from the competition.

Positioning 99

Positioning Template Examples Amazon 99

Marketing 261

DECEMBER 28, 2020

With this realization, my design brief template was born. The design brief template I share below will help overcome any communication barriers. The design brief template I share below will help overcome any communication barriers. A creative design brief template is a simple yet effective tool in any brand’s arsenal.

Template 62

Template Design Creativity Deliverability 62

Litmus

MAY 24, 2024

That’s why we’re thrilled to welcome the newest quick-start template on the Litmus Personalize block: Scratch-Offs ! Let’s dive into the possibilities with Litmus Personalize Scratch-Offs. Level up your email personalization game and protect every aspect of your most important emails with Litmus. The best part?

Landing Pages 74

Landing Pages Webinar Metrics Click Rate CTR 74

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Therefore, email templates are the lingua franca of the modern SDR.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

Personalize at scale with new ways to share behavioral insights and data across marketing and CRM, launch customer referral and promotional programs, and jumpstart your journeys with out-of-the-box industry best practices and templates. Let’s take a deeper look. Well, good news: they’re both being released ahead of schedule.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Marketing Insider Group

APRIL 17, 2023

The Ultimate Content Marketing Strategy Template By Michael Brenner We get it – creating a content marketing strategy from scratch is intimidating. Here’s our very own Content Marketing Strategy Template , designed to deliver results, so you can save time and start growing your business with content marketing. Why, you ask?

Paid Search Agency 316

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 316

Marketing 261

MARCH 21, 2018

Another idea is to create a PDF using Frontify’s style guide template (not as intuitive as I would like, but easy to get a hang of once you poke around). My personal favorite reason for keeping a blog style guide. how many decimal places? SEO guidelines , or what standard SEO practices you’ll follow in all posts.

Personalization 75

Personalization Guidelines Template Rules 75

Sharpspring

SEPTEMBER 16, 2022

Create communication guidelines for your reps to follow. Create communication guidelines for your reps to follow. Continuously Work on Your Templates and Timing. The two big aspects of email outreach which are never perfect enough are: Email template (including, of course, its subject). Email template.

Outreach 98

Outreach Effectiveness Marketing & Strategy CAN-SPAM 98

Sprout Social

NOVEMBER 10, 2022

It can be tricky to convey your brand’s personality and communicate a clear reason for people to follow or buy from you in an extremely limited character count. While each platform has its own set of rules, there are a handful of universal guidelines to keep in mind when it comes to social media bios. Your brand’s personality or vibe.

Social Media 88

Social Media Brand Identity Branding Media 88

Zoominfo

FEBRUARY 12, 2024

These platforms offer powerful sales features like email sequencing, template customization, and performance analytics. The top outreach tools are able to proactively personalize outreach efforts at scale. Saleshandy: Makes it easier for sales teams to autopilot and manage cold email campaigns and gain insights into recipient behavior.

Work Management 130

Work Management Marketing Management Tools Lead Ranking 130

Tomorrow People

MARCH 8, 2021

Setting out a suggested structure or linking to a template is very useful, outlining desired sections or segments to include. Will it be in line with established guidelines, or is there scope for a more adventurous approach? Now, we come to what exactly the asset itself needs to include, and how you want this to be communicated.

Planning 177

Planning Content Marketing Allocation Content 177

Sprout Social

AUGUST 26, 2020

Now that you’re sure you’ve hired the best person for the job, it’s time to start training them and setting them up for success. Ensuring that this process goes smoothly for everyone often means creating documents and guidelines that your brand or agency will want to have on hand in an onboarding folder.

Social Media 134

Social Media Paid Search Agency Media Guidelines 134

Valasys

JULY 31, 2023

Next, the automation process involves content creation, where AI-powered tools can generate text, images, videos, and other media elements based on predefined templates and parameters. Branding elements and guidelines are adhered to, maintaining brand identity.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Scoop.it

MAY 11, 2023

But a better way to look at automation is through the perspective of a personalized marketing service. Create a Template for Everything In content marketing and content dissemination in general, it’s always a good idea to have templates for every task and process. Take email marketing as an example.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Martech

SEPTEMBER 21, 2023

AI Explorer allows marketing teams to embed AI personalization into their websites with a simple line of code. It learns from user interactions and brand guidelines to bolster brand-compliant marketing, gives marketers more control over campaigns, and automates repetitive manual tasks to save time.

Marketing AI 97

Marketing AI Digital Asset Management Enterprise Management Gartner 97

Martech

JUNE 21, 2023

We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds? Is it fair or even feasible?”

Marketing & Strategy 127

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 127

Salesforce Marketing Cloud

AUGUST 2, 2023

This technology can help you simplify your processes, organize data, provide more personalized service, and more. But to meet high standards, you must also follow guidelines for responsible innovation to ensure that you’re using customer data in a safe, accurate, and ethical way. What powers generative AI?

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

Litmus

MARCH 11, 2021

Even when we’re gifted with research and best practice documentation that can help us consider the accessibility needs of a particular condition, it doesn’t necessarily represent all persons experiencing the condition. But don’t let brand guidelines stop you. Source: Litmus’ free Subscriber Love Email Template Pack.

Terms and Conditions 139

Terms and Conditions Guidelines Design Multi-Channel 139

BenchmarkONE

MAY 5, 2022

Develop your brand identity – Colors, Logo, Fonts, Brand Guidelines. Brand Guidelines – The brand guidelines brings together all the assets that make up your brand identity in one cohesive piece. Internal Materials – Create/recreate your employee handbook, mission statement, training materials, memo/newsletter template, etc.

Small Business Marketing 84

Small Business Marketing Brand Identity Branding Business 84

DivvyHQ

JUNE 23, 2017

Let me start by saying that this topic is top of mind because we crossed a line and got a little too personal with one of our past marketing emails. The overall concept of content personalization on the web has been growing rapidly in the last decade. But here’s the question: How personal is too personal?

Personalization 45

Personalization Industry CMS Enterprise Management Cross-Selling 45

sagefrog

FEBRUARY 28, 2024

To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions. Gone are the days of mass email without consideration for recipient interest.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

JANUARY 19, 2021

Personalize emails to your subscriber. When surveyed, 90% of Americans claimed that personalized emails are more appealing. Personalization can be as simple as adding a customer’s first name or sending an abandoned cart notification. Personalization increases open rates, conversion rates, and conversion values.

Budget Programs 138

Budget Programs Work Management Marketing Management Email Marketing 138

Sprout Social

MAY 18, 2023

Create post templates If you’re constantly scrambling for new post ideas , try turning your best performing posts into templates. On TikTok, Paramount+ uses a slightly different formula, while maintaining their templated approach. Take a cue from Paramount+ by creating your own post templates.

Copywriting 118

Copywriting Social Media Practices Marketing AI 118

Choozle

APRIL 9, 2024

By actively seeking feedback, documenting achievements, and building supportive relationships, individuals can empower themselves to navigate their professional and personal journeys with confidence and resilience. Celebrating personal victories and fostering a culture of cross-departmental success can further bolster self-esteem and morale.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Seismic

NOVEMBER 14, 2022

What if there was an easier way to create personalized presentations your buyers will love while saving valuable time? Sellers can access content from sources across the business, including slides from successful pitches, templates, customer data, and images. Enable greater personalization and productivity.

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Template Marketing Management 52

Litmus

SEPTEMBER 16, 2020

Or maybe you’ve been an email developer or designer and emerged as the person who now is coming up with the strategy and managing the resources. Maybe email templates are the answer. Email templates are awesome. One that has some bumpers built in to keep your brand guidelines in check when it comes to every email you send?

Template 66

Template Work Management Marketing Management Guidelines 66