Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

EMagine B2B Blog

APRIL 22, 2019

See Google Search Liaison tweet from March 13, 2019, confirming the update: Although we don’t know the specifics of the “March 2019 Core Update,” we do know that the last core algorithm update on August 1, 2018, was very focused on Google’s Quality Rater Guidelines and E-A-T. Understanding Google’s Quality Rater Guidelines.

Guidelines 87

Guidelines Google SEO Marketing & Strategy 87

Webbiquity

NOVEMBER 21, 2019

You’re understandably delighted when your team hits a particular sales target, but rewarding your staff as a team, and so repeatedly emphasizing the “team effort,” can risk alienating individual employees who have gone above and beyond to help make those great sales a reality.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

CoSchedule

JANUARY 27, 2023

When finalizing them, consider how these platforms will help your business grow. For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. It also helps increase the time users spend on the app.

Social Media 126

Social Media Social Marketing Examples Planning 126

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. How Executives Help Establish a Strong Brand Position.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive. Content Curation The first way AI can help generate content is by curating existing content.

Marketing AI 313

Marketing AI Curation Content SERP 313

RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

CMS Development 98

CMS Development Content Classified Ads Eye-Tracking 98

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø Twitter is just.05%. Now, that’s a little different than Facebook or Twitter. Pinterest helps boost your website presence and increases site traffic.

Social Media 359

Social Media Advertising Channels Media Business 359

Scoop.it

NOVEMBER 11, 2021

As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively. This helps to make content more discoverable, and thus easier for users to engage in. Harnessing the Power of Hashtags.

Curation 85

Curation Efficiency Allocation Generation 85

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? Conforming to best practices will help you reap significant rewards for your efforts. Tweeting on Twitter. You’re not alone. Best Practices.

Social Media 262

Social Media Media Content Linkedin 262

Webbiquity

FEBRUARY 5, 2016

While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). A wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating.

Budget Programs 100

Budget Programs Tools Planning Content Marketing 100

Sprout Social

JULY 19, 2022

The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I Only hashtags allow similarly-interested folks to find each other—whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. That’s where Messina was inspired to repurpose it on Twitter. What is hashtagging?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . Instagram Countdowns. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

JUNE 23, 2021

These timeless tips will help ensure you produce a professional video without spending a fortune. A cloudy day can help with mid-day shoots. A pop filter can help eliminate unwanted noises like crackles, pops, and ambient noise. This includes outlets like YouTube, Vimeo, and Twitter. Have a Production Plan.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? Fortunately, you are not alone, and help is available. PST so be sure to register here !

Social Media 118

Social Media Media Consulting Guidelines 118

Marketing Insider Group

FEBRUARY 3, 2011

On Thursday January 27th, while attending the #B2BChat on Twitter, I was honored and amazed to learn that I won the B2B Twitterer Of The Year award in the “Boss Tweet&# category. Because Twitter is a social platform and no one is anything without the connections we form and the strength of those relationships.

Twitter 100

Twitter Tips B2B Viral Marketing 100

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion. Twitter Contests.

Twitter 58

Twitter Promotion Tips Television marketing 58

Moz

MARCH 29, 2020

Get your news from sources you trust, and if you are not certain about interpreting a guideline, directly contact local authorities. The most helpful thing any local business can do right now, whether it’s deemed an essential or non-essential service, is to provide accurate information to its community. Communicate abundantly.

Tips 85

Tips Business Enterprise Management Work Management 85

Navigate the Channel

NOVEMBER 9, 2023

A recent survey from Cision-PRWeek noted that 88 percent of respondents said that Facebook was the most effective social media network, followed by Twitter at 72 percent and Instagram with 52 percent. Shares and comments help you develop a complete overview of how the public is reacting to your brand.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Convince & Convert

NOVEMBER 4, 2021

Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages. Daily jobs can consist of wading through endless hateful comments , especially on platforms like Twitter which is full of a polarized political scene. Avoid Social Customer Care Burnout.

Work Management 179

Work Management Marketing Management Communities Social Media 179

Sprout Social

JUNE 25, 2019

Social media icons make it easier for people to find your business on social media, helping you connect with your customers and increase your following. Guidelines Only use the “f” logo in the correct color and shape. Source: Facebook Brand Guidelines. Guidelines Only use the icons from the Instagram Brand Resource Center.

Social Media 108

Social Media Media Guidelines Youtube 108

EveryoneSocial

MAY 11, 2021

Social media in the workplace is here to stay, so businesses must establish social media guidelines for employees that not only encourage workers to post, but also empower them to be company ambassadors. Providing rules and recommendations can help alleviate these concerns. Why You Need Social Media Rules for Employees. Here’s why.

Social Media 116

Social Media Rules Media Guidelines 116

Martech Advisor

JANUARY 3, 2020

Books provide knowledge and guidelines from leaders who share valuable insights from their own experience in your industry. In this list, we share a summary of social media marketing books and their key takeaways to help you optimize your social media marketing strategies in 2020 and beyond. million followers on Twitter, and 2.4

Social Media 135

Social Media Social Marketing Media Planning 135

Marketing Insider Group

SEPTEMBER 10, 2019

The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. In addition to the employee ambassador program, Deloitte empowers its employees through a learning program that helps them advance in their careers. Image courtesy of SlideShare. Image courtesy of SlideShare.

Case Study 145

Case Study Case Studies Activities Studies 145

Sprout Social

NOVEMBER 10, 2022

In this article, we’ll explain how to write an effective social media bio by sharing best practices and examples from each of the most popular networks to help you really nail it. If you get it right, your social media bios can benefit you in a variety of ways, such as: Help create trust and customer loyalty. Grow your audience.

Social Media 93

Social Media Brand Identity Branding Media 93

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Media Zoominfo Guidelines 164

Valasys

JULY 31, 2023

Branding elements and guidelines are adhered to, maintaining brand identity. Automated templates help maintain a cohesive visual representation of the brand. Performance metrics help identify what content resonates with the audience. Personalized content increases engagement and improves customer experience.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Webbiquity

JUNE 20, 2019

Check that all the information is correct, ensure links lead to helpful sites on your site, and actively post relevant updates. This will help increase the exposure of your company’s messaging, and if other employees see their peers posting, they can be influenced to start sharing company updates as well. Communicate clearly.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

Launch Marketing

JULY 19, 2023

Collaboration in small settings can help your team develop the tone you want to have. Putting together brand identity guidelines , which spell out how visual elements of your brand is represented, ensures consistency and boosts recognition. That’s where we can help! The best way to establish your brand voice is by brainstorming.

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Moderation helps protect your brand image. Your plan should help build support while maintaining brand values.

Social Media 115

Social Media Media SWOT Guidelines 115

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. This helps them keep their brand at the forefront of their customers’ minds while avoiding compliance repercussions.

Social Media 89

Social Media Brand Identity Branding Media 89

BOP Design

JANUARY 30, 2023

Below we discuss what’s new for 2023, as well as tips and tricks to help get your social media imagery looking professional and on point. We’ve included image sizes for Facebook, Twitter, YouTube, Instagram, and LinkedIn to help you stay current for 2023. Jump Ahead: View the 2023 Social Media Image Size Guide.

Social Media 71

Social Media Media B2B Guidelines 71

Sprout Social

MAY 11, 2023

Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. What are brand safety tools?

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Contently

OCTOBER 12, 2018

I spoke with Nathan Allebach, the brand’s social media manager, to learn more about how social media increased sales, what led to the viral Twitter thread, and why Steak-Umm the brand might have presidential aspirations. What sort of guidelines do you have for the account? I think that’s what drove the initial success.

Social Media 133

Social Media Work Management Marketing Management Media 133

Buffer

JANUARY 11, 2023

Along with covering how exactly to start a new social media account for your business, we’ll provide tips that’ll help you make the most out of that channel as well. From Instagram, Twitter, LinkedIn, Pinterest, and TikTok, it’s not always realistic for one business to be posting on five different channels.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Oktopost

JULY 20, 2023

And just like Instagram, Threads enforces Community Guidelines on content and interactions in the app. For instance, strategies used by companies like Cisco and Oracle on Twitter, such as active participation in discussions on current events and live product demonstrations, could potentially be leveraged on Threads to boost engagement.

Conversion 91

Conversion Social Media Ideal Customer Profiles Communities 91