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What Governments Need Now — Data and AI Skills

Salesforce Marketing Cloud

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

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Your Readiness Program: Year One and Beyond 

Seismic

In this blog post, we’ll explore the key stages of the process, drawing parallels between constructing a home and establishing a thriving enablement program. Their insights into existing processes and pain points can help inform the design of your enablement program. Establish an internal process for content intake/build requests.

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Unlocking Business Insights: The Benefits of Working with a Power BI Consultant

Valasys

Whether it’s integrating data from multiple sources, building interactive visualizations, or automating reporting processes, Power BI consultants can develop customized solutions that address the unique challenges and goals of each business. This enables faster decision-making and a more agile response to changing market conditions.

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Whatever happened to customer journey orchestration?

Martech

Then the 2010s saw many enterprises undertake “customer journey mapping” projects, often led by external agencies conducting specialized workshops to uncover “as-is” and “to-be” customer journeys. Sometimes JOE vendors would build in mini-CDPs just to accelerate this process, with predictably poor results.

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The value of integration partnerships: Why finding the right partner matters

Martech

Federal Government in 2021. Integration partners are trusted advisors who offer valuable insights and recommendations to fine-tune processes, enhance efficiency and capitalize on emerging opportunities. Business email address Subscribe Processing. They become integral members of the organization’s journey to success.

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What is a keyword ontology?

Biznology

Done well, keyword research is typically a manual process of checking each search result on the top page in Google for each keyword. If everyone in your company is using the same keyword data model, you can govern keyword usage across all the teams vying for shelf space in Google and attention in social media.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. Algorithmic bias and discrimination Since it learns from data, a poorly constructed or trained AI can demonstrate bias against underrepresented subsets of data.