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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? Till now, Google ignored the actual context used in phrases.

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Google Knowledge Graph: the What, Why, and How

Adobe Experience Cloud Blog

Google now aims to instantly respond to your inquiry with their Knowledge Graph. Google offers an information box that instantly responds to your search query. There’s a good chance your business will be able to benefit from Google’s initiative rather than fade into oblivion. Example of Google Knowledge Graph.

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Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. Google displays up to 160 characters of your meta description, so make every word count. Understanding meta tags. Let’s dive in. What is a meta description? Be authentic.

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Own Google Search Results With Featured Snippets

Blue Flame Thinking

Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. 1 Pair an informative paragraph with a matching, properly tagged image. . #1 1 Pair an informative paragraph with a matching, properly tagged image.

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Tips for Optimizing Google’s Knowledge Graph Box for Your Brand

Kapost

So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? In short, Knowledge Graph Optimization (KGO, which is a subset of SEO) allows you to control more of the first-page real estate within Google search results for branded searches.

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Optimizing for Bing & DuckDuckGo

Method and Metric

In the world of search engines, Google is the undisputed big kid on campus, boasting 89% of searches in North America. Assuming your site is already optimized for search with Google, with some small simple changes, you can be a Bing & DDG superstar as well. Generally less tech-savvy than their Google-favoring counterparts.