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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295
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How Google (Actually) Works

seo.co

Google is undoubtedly the world’s greatest search engine. In fact, Google controls about 92.05% market share in the internet industry. In plain terms, Google holds a monopoly as not only the most used search engine, but also the most popular online resource. Consumers will even use Google to find local businesses.

Google 105
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How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? Till now, Google ignored the actual context used in phrases.

Google 119
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The Plain English Guide to Google's Knowledge Graph

Hubspot

For example, an old client wanted their business to show up in Google's knowledge panel. That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). Image Source.

Google 68
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Google Knowledge Graph: the What, Why, and How

Adobe Experience Cloud Blog

Google now aims to instantly respond to your inquiry with their Knowledge Graph. Google offers an information box that instantly responds to your search query. There’s a good chance your business will be able to benefit from Google’s initiative rather than fade into oblivion. Example of Google Knowledge Graph.

Google 134
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3 Reasons Why SEO's Are Upset About Google's Rel=nofollow Announcement

Hubspot

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. My page is getting hundreds of views, and is ranking on page one of Google for the search term, "Zebra". Following the success of my Wikipedia page, I get an email in my inbox. So what if a fake news site is listed on a Wikipedia page for zebras?

SEO 69
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What is a keyword ontology?

Biznology

Anyone can go to Google Planner and get 100 words for every seed word they put in. Many businesses just use what Google gives them and only find out after the fact that they chose a lot of junk keywords. Done well, keyword research is typically a manual process of checking each search result on the top page in Google for each keyword.

Keywords 197