Moz

FEBRUARY 4, 2021

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. Upload keywords to STAT and filter. Video Transcription.

Stats 56

Stats Features Long Tail Marketing Lead Ranking 56

Hubspot

JUNE 30, 2020

In my research phase , I spend hours on end scouting listings, looking up addresses on Google Maps, researching neighborhoods, skimming through Yelp reviews of prospective property managers, and analyzing photos or video tours for potential problems that an unseen apartment could have. Consumers find UGC 9.8x Stackla, 2020 ). Image Source.

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Navigate the Channel

JANUARY 4, 2023

Consider these stats from Statista , Semrush, Tech Jury and Google: 49 billion is the projected number of mobile users worldwide by 2025. These stats, although they’re not B2B specific, show an important trend: People use mobile devices to look for products, services and business information. Well, the trend continues.

CMS Development 65

CMS Development Tips Marketing Management Mobile Advertising 65

RebelMouse

JUNE 1, 2023

Google has begun the rollout of its Search Generative Experience (SGE) to selected users. The goal of Google’s new generative AI-powered search is to simplify search by providing users with a snapshot of information to help them understand topics more quickly. From Google.

User-Generated Content 52

User-Generated Content Google Generation Click Rate 52

Convince & Convert

JUNE 25, 2013

This same stat was less than 10% in 2002. 2013 will prove to be the tipping point as smartphone usage is expected to reach nearly 60%. If these stats aren’t mind boggling enough for you, try this one on for size. You can connect with Chris via Linkedin , Twitter - @ChrisWarden_SE , or Google+.

Mobile Marketing 167

Mobile Marketing Stats Planning Marketing Management 167

Moz

MARCH 2, 2021

I combined three of my favorite tools to analyze SERPs at scale and gather the data needed to answer my questions: STAT to generated ranking reports for select keywords Screaming Frog to crawl websites and gather technical SEO data Power BI to analyze the large data sets and create simple visualizations. to look at changes over time.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Anyword

MARCH 30, 2022

Many (but not all) of the main marketing channels use SEO for this function, such as LinkedIn, Slideshare, Google, and Google Ads. unpaid) results from Google. The proper use of SEO terms depends on various tips and tricks. To make things easier, here are 7 essential tips to get the most out of your SEO copywriting. .

Copywriting 52

Copywriting SEO Marketing AI Tips 52

Moz

FEBRUARY 7, 2019

What I'm going to be talking about today is using STAT for content strategy. STAT, if you're not familiar with STAT Search Analytics , which is in my opinion the best ranking tool on the market and Moz is not paying me to say that, although they did pay for STAT, so now STAT is part of the Moz family of products.

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

Salesforce Marketing Cloud

OCTOBER 20, 2021

The goal is to have your web property show up as close to the top of the first page of a search engine’s results as possible (such as Google). When a search engine user types a query or search term into a search engine like Google, a list of results is generated. Five tips to do small business SEO right.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. Beyond the shiny dashboard and high-level stats, these folks aren’t digging deep to get to the really good stuff !

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Google Trends also provides this information. Image: CMI.

Lead Ranking 282

Lead Ranking Lead Scoring CMS Development Content Marketing 282

Lead Forensics

DECEMBER 12, 2023

Here are 8 essential tips to get you started on optimizing your website to yield maximum lead generation results. Mobile first 50% of B2B searches now occur on a mobile device, and Google found last year that 40% of revenue from leading B2B companies was driven by mobile. How can you do it?

Optimization 52

Optimization Marketing Websites Tips B2B 52

Moz

OCTOBER 10, 2018

If I had to pick just one answer, it's this – because search still drives the lion's share of targeted, relevant traffic to business websites (and Google drives the vast majority of that traffic, at least in the US, Canada, Australia, and Western Europe). This is why Moz has teamed up with STAT, and why we're doubling down on search.

Stats 49

Stats SEO SERP CTR 49

Optinmonster

DECEMBER 28, 2023

Here are some interesting stats on email usage : 99% of email users check their inbox every day. 40% of Gen Z prefer social media over Google to find answers to their questions. Here are the stats. According to stats, Gmail tops the list. The stats keep fluctuating from one year to another.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Buffer

NOVEMBER 17, 2021

Use market research tools like AnswerThePublic or Google Trends to see what people are searching for. Leverage the News and Your Own Stats Being in the know about what’s happening in your industry is important for many reasons, not the least of which is that it can provide you with endless content inspiration.

Small Business Marketing 92

Small Business Marketing High Quality Lead Social Media Tips 92

ClearVoice

JUNE 16, 2022

In this post, you’ll learn what E-A-T is, why it’s important, and how to create content Google will love. But first, you need to understand the context behind Google E-A-T’s creation. This takes us back to 2013 when Google first published about human search quality raters. What is the Google quality rater’s guide?

Guidelines 52

Guidelines SEO Google Marketing Proposals 52

Hubspot

JULY 22, 2020

From this stat, it's easy to see that, whether your agency specializes in advertising or branding, you're actively helping clients reach their revenue goals. When things are uncertain, refer to these tips to grow your client base and develop lasting strategies that will support your business.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 100

BenchmarkONE

JANUARY 21, 2019

If your site’s performance on Google search results pages were the Wizard of Oz, Google Search Console would be what’s behind the curtain. Put simply, Google Search Console is a data-driven hub for information about your website’s health, mobile friendliness, ranking search terms, and more. Identify and fix technical errors.

Google 76

Google Marketing Analytics Tools CPC Cost Per Click 76

seo.co

NOVEMBER 18, 2021

And to track all these things, Google offers the Search Console , which is a powerhouse of data that lets you track, analyze, maintain, and fix your website in many ways. What Is Google Search Console? Google Search Console is one of the most useful services on the web for any webmaster, and it’s completely free to use and access.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Marketing Insider Group

AUGUST 13, 2020

Billions of searches happen on Google and thousands of new websites are created every day. Then I search for the keyword and assess the top 10 results, looking at their angle and any stats, research, and universal key points. The Problem: The Struggle to Get Traffic and Attention on Your Website Is Real. It’s not magic.

Traffic 278

Traffic Cost Per Click Organization Lead Scoring 278

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. 6 Tips for properly vetting sources. Example 2: Purina article.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

ClearVoice

AUGUST 29, 2022

In this article, we break down some of the top tips for how to scale your content marketing efforts. Make sure to also add reviews, and definitions, optimize your content for Google snippets and use other SEO best practices to improve your search rankings over time. It’s not an easy task, but it can be done. Regularly update.

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

Scoop.it

MAY 10, 2022

This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. Here go your tips on how to do it faster: Work with templates. Do you know that it takes over four hours to write a typical blog post?

Practices 87

Practices Tips Content Template 87

Webbiquity

AUGUST 17, 2021

Pro tip: use an automation tool to automate Pinterest as much as possible. Other interesting stats include: 38% of users are aged 50-64 years old. If you want to gain Pinterest followers, here are some tips, also incorporating keyword strategy, from Louise Meyers. Formulate a post pin strategy to equally share your key topics.

Social Media 360

Social Media Advertising Channels Media Business 360

Square 2 Marketing

MAY 12, 2020

Everyone is finding everything on the web, and the longer you ignore that fact, the longer and the harder it’s going to be to get your company found and visible on Google. We’re also going to take each stat and outline what adjustments or upgrades you need to make to improve your organic search rankings on Google.

Optimization 70

Optimization Curation Stats Lead Ranking 70

Parse.ly

AUGUST 25, 2022

We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. The largest differences in how organizations use Google Analytics (GA) and Parse.ly and Google Analytics. and Google Analytics. They use Google Analytics for deep analysis.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Work Management 52

KoMarketing Associates

JANUARY 27, 2014

Here are a few good posts on curating content to get you started: Content Curation Tips: 6 Places to Find Content to Share on Social Media. Content Curation: Key Tips and Ideas for Brands. Of course, we know Google is in the business of making money, so what this means for the future is up in the air.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Marketing Insider Group

FEBRUARY 15, 2021

Solves a challenge: Customers are seeking answers when they go to Google and search. Define how it meets the criteria for 10x and look for gaps (outdated stats, broken links, lower readability, etc.) One tip we use is to start with quick takeaways, setting the reader up for what they’ll learn. Understand Your Audience.

Lead Scoring 334

Lead Scoring Lead Ranking Content SMB 334

Sprout Social

NOVEMBER 16, 2016

Here are 10 tips for you to try and turn your Twitter influence into traffic for your website: Make Your Tweets Click-Worthy. Keep an Eye on Your Stats. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. What works best for you?

Twitter 99

Twitter Traffic Ad Building Tips 99

Mailmunch

JULY 9, 2021

These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. Source: Google. Companies like Google and Microsoft keep loading times into consideration when ranking a site in search results. Source: Statcounter.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

EveryoneSocial

JULY 14, 2020

Stats About Remote Work. Before I dive into some tips to keeping your remote employees engaged, I wanted to share some statistics around remote work. Tips to Keep Remote Employees Engaged. Measuring Remote Employee Engagement: Great, so you have some tips to better engage remote employees.

Tips 79

Tips Work Management Communities Budget Programs 79

EveryoneSocial

FEBRUARY 26, 2019

In this post, I’ll cover: B2B Content Marketing Stats You Should Know. B2B Content Marketing Stats You Should Know. Before we get into some tips on improving your B2B content marketing strategy, I wanted to share some interesting statistics. How To Amplify Your B2B Content Marketing Strategy.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Sprout Social

FEBRUARY 24, 2022

Then, download our social media resume template to put these tips into action. Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. The do’s of a social media resume.

Social Media 101

Social Media Template Media Cross-Selling 101

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

Launch Marketing

DECEMBER 14, 2022

Using analytics software , such as Google Analytics, can show everything from page views to conversions and more. Include Actionable Best Practices and Tips. Including actionable best practices , tips and tactics give the reader something to grasp and apply. Include Facts and Figures.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. To tailor our outreach, we used Google Earth to assess rooftops, calculating the average monthly electricity bill. The aim is to make inboxes safer and less cluttered.

Outreach 103

Outreach Effectiveness CAN-SPAM Domain 103

SWZD

AUGUST 10, 2017

Most of us use Google Analytics, but you would be surprised at how many B2B demand generation marketers do not use it to its potential. (Or Enjoy: Why is Google Analytics essential for optimizing not only your B2B website’s own performance, but also that of your overall demand generation program? Or maybe not). Click on one.

Marketing Analytics Tools 61

Marketing Analytics Tools Analytics Demand Account Based Marketing 61