Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? Use Google’s “Search News” and “Blog Search” Features.

PR 151

PR Google Press Public Relations 151

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. At Onalytica we have been looking closely at the transformation of PR as we know it. We were interested in seeing which PR professionals and brands were leading the online discussion.

PR 100

PR PageRank Brand Identity Branding 100

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. Click To Tweet.

PR 106

PR Content Marketing Personalization Marketing Analytics Tools 106

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. What are some of the key tactics to modern PR? News feeds.

Public Relations 48

Public Relations Tips B2B RSS 48

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 161

PR Social Media Paid Content Media 161

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

sagefrog

NOVEMBER 14, 2023

Personalize and segment your marketing tactics by subsets of your audience and experiment with A/B testing to nail your messaging. To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Brandpoint

NOVEMBER 2, 2022

You can’t click on a link, open an email or turn on your iPad without knowing the world is in turmoil, and the PR industry is evolving to reflect this. Read More: The Best 4 PR Tactics for ESG Campaigns ] The direct line between ESG and business growth There’s no doubt a strong ESG proposition creates value.

Brand Identity 62

Brand Identity Branding Media Business 62

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same. Small Business…Big Coverage!

PR 100

PR Blogger Tips Best Practices 100

Martech

NOVEMBER 29, 2021

Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. Bespoke link-building strategy – Make sure they’re proposing link-building tactics to build topically relevant links for your industry. 7) Digital PR. Recommended provider: Fractl.

Link Building 101

Link Building Work Management Marketing Management Service 101

Biznology

JUNE 12, 2018

I also recommend that everyone monitors this as best they can, with Google Alerts being an essential no-brainer. Online reputation management (ORM): don’t forget Google when you’re in crisis mode. Your online reputation abhors a vacuum in Google search. Online reputation pros require a year to fix Google Search.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. You can get even more mileage from your MAT with minimal PR effort.

Media 122

Media PR Paid Search Agency Distribution 122

SmartBrief - Marketing

AUGUST 14, 2023

Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. In my next PR position, I learned that a poorly managed agency team could chew up client budget like you wouldn’t believe.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Biznology

JUNE 11, 2015

Google based its algorithm on links, and links remain at the core of Google’s ranking systems. Google was able to set itself apart, and ultimately reach its household name status, because in part of the use of links in its algorithm. Google saw the power of links and leveraged that power within its search algorithm.

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

SmartBug Media

SEPTEMBER 25, 2019

Inbound marketing tactics, like SEO, blogging, content offers, social media, and others, work because they lead a customer to a brand in a natural way, which wouldn’t be possible with outbound marketing methods. It’s at the core of all inbound marketing tactics and improving your brand image. Website design and structure. Social media.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

SmartBug Media

JANUARY 24, 2020

If you notice certain sources or pages performing well on an ongoing basis, include additional tactics in your strategy to support that channel. Branded queries are when people type something specifically related to you or your brand into Google (or another search engine). Media Mentions.

Thought Leadership 114

Thought Leadership PR Public Relations Traffic 114

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Add some marketing and PR. Azzollini McKinley explained that “Google wants to share the world’s best information.”

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Hubspot

FEBRUARY 21, 2018

as well as templates for both Excel and Google Sheets to help you track your content budget, paid advertising budget, event budget, and more. For example, let’s look to the world of public relations. Try the Google Sheets version of the same eight templates to share access with other Gmail users.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Deviation from these standards can quickly become a public relations nightmare. Okay, this one is not technically a social media tactic, but it’s so important we decided to include it here.

Lead Scoring 123

Lead Scoring Lead Ranking Effectiveness Brand Identity 123

Brandpoint

MARCH 26, 2020

However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. When looking at distribution tactics , think about how you can target by categorization such as age, gender and interest. You want your message in front of the eyes that matter.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Seventy percent of PR professionals struggle with creating effective content. Read more here.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). That’s helpful for building awareness of your brand -- especially when 44% of journalists consider press releases to be the most trustworthy source of brand-related information. Enter: The press release. Don't panic.

Press 101

Press Distribution PR Public Relations 101

Adobe Experience Cloud Blog

MAY 30, 2018

Maybe it’s because you see yourself in your 21-year-old intern, or your Millennial PR manager who takes on any challenge with a smile. Yes, Lynnie is Steve Lucas’s daughter, but she is also an aspiring communications pro who has three years of college classes in communications, PR, digital marketing, and a ton of enthusiasm for learning.

Generation 134

Generation Television marketing Thought Leadership Paid Search Agency 134

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It’s an asset in PR kits developed to promote new product launches. It’s a modern, convenient means to tactically support customers with practical how-to advice.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Biznology

JULY 12, 2013

Some of the hashtags you can follow include #communications, #marketing, #mediarelations, #crisiscommunications, #publicspeaking, #newswriting, #pr, #contentmarketing, #investorrelations, #goodwriting, #socialcontent, #spokesperson, #socialmedia and #prtips. We’re the people with the power and knowledge to make that happen.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Sprout Social

MAY 24, 2022

During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. In the wake of multiple crises, they began experimenting with what they called “ social media relations ”. Key performance indicators largely depend on the tactics at play.

Paid Content 92

Paid Content Paid Search Agency Media Paid Social Agency 92

Hubspot

JULY 15, 2013

It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists. How to Make Your PR Smart and Lovable. 1) Go beyond Google.

PR 28

PR Public Relations Cold Calling Press 28

Hubspot

MARCH 10, 2020

As a lifelong sedentary person, I realized that I didn't know how to start, so I went to the almighty Google machine. Additionally, you should use tools like Google Trends to see which keywords are more popular in a given location. Alongside advertising, you might be investing in public relations as well.

Promotion 97

Promotion Business Loyalty Hubspot 97

Convince & Convert

AUGUST 20, 2013

Purchasing Google or Facebook advertising to drive awareness. Head over to the Google Keyword Popularity Tool and invest some time in keyword research to better understand which keywords drive the most traffic. While there are other steps and tactics that help boost SEO, that’s fodder for another article! Do keyword research.

SEO 161

SEO Keywords RSS Adwords 161

Contently

APRIL 10, 2019

He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. In this instance, the law hasn’t quite caught up to the gray area tactics used by many gaming companies.

Paid Search Agency 158

Paid Search Agency Ads Companies Advertising Agencies 158

Hubspot

MAY 10, 2016

Squeezing every bit of value out of a PR campaign is something very few of us actually do. It’s very easy to call a close on proceedings once the press grab hold of your campaign, but there are a still a few things you can do to turn your PR campaign from 90% to 100% effective. 7 Ways to Get More Value From Your PR Campaigns.

PR 28

PR Campaigns PPC Budget Programs 28

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. In 2001 I joined with Susan Misukanis to start a digital PR and marketing agency.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100