Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) By collecting first-party data , marketers will be able to use segmentation to help target and personalize their emails for maximum effect.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Even though Google has delayed its phaseout for Chrome until 2023, marketers are already responding. For one thing, they need to re-examine their holiday marketing strategy in the absence of third-party tracking – especially when 47% of consumers feel most companies don’t use their personal information to their benefit.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Lenny's Newsletter

SEPTEMBER 5, 2023

Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. You knew that you had us—we personally were going to go and obsess over saving your company money—and it was small enough scale and they had backups, that it was okay to do it.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

MARCH 8, 2021

When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement. Using tools like Google Trends and social listening , you can keep an eye on trends in real-time and dig deeper into the online conversations that are gaining traction.

Content 126

Content Trends Social Media Eye-Tracking 126

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are looking spread awareness about your brand , Facebook content has the potential to go viral. These days, internet connections are fast enough to support this type of stream, and you would be hard-pressed to come across a newer camera or phone which doesn’t capture video in 1080p.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. In late February, Google and Alphabet CEO Sundar Pichai announced that videos on the India-based Shorts player receive 3.5

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people. Read more here.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

FunnelEnvy

DECEMBER 11, 2023

Planning B2B Short Video Campaigns Before you press Record, the first step is establishing clear, measurable video marketing campaign objectives. Relying on your buyer persona information helps you develop a personalized approach that ensures higher engagement and a deeper connection with your messaging.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

ConvertKit

JULY 7, 2021

Gabby is not a “stay there” kind of person. She was terrified of flying by herself, afraid of not knowing the language, and fearful of being the only Black person she’d see on the trip or in the country (she was). Next, she took a short press trip to Savannah, Georgia. With her dad in the military, Gabby moved often as a kid.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Optinmonster

MAY 27, 2020

Using their personal social media accounts, customers can promote and share referral links to your site. Tools like Google Alerts, Mention, and Awario will notify you anytime your brand is mentioned online, rather than only receiving notifications when you are directly tagged on the platform itself. What more could you want?

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Buffer

MAY 4, 2022

Still, if you consistently generate solid content that is crafted with search engines in mind, your articles can eventually start ranking higher on Google and similar sites. Blogger — A free Google product, Blogger has been around since 1999 and has been credited as being a game-changer in the online publishing space.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Outgrow

AUGUST 12, 2021

We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. Google Trends shows that the searches for “how much” i.e. the cost of something, have gone up dramatically over the last 10 years. For example, an advertising firm can have a Google PPC ROI calculator.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Hype them up Everyone wants to go viral. Account-based marketing made a splash when companies began to personalize marketing campaigns to individual companies. Now this trend of personalization is coming to sales. Here are questions to help you qualify whether a prospect is a good fit: Is this the right person?

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. About our guest: Mickie Kennedy founded eReleases more than 22 years ago after understanding the dire need for small businesses to have access to the media and a national newswire – all with a personal touch. And then I did that with Google when they launched.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Sprout Social

JANUARY 12, 2022

Either on-site, social media, Google or third-party review aggregators. Blog posts , press mentions and earned media. Review aggregation sites are crucial for software brands, as is Google search. Seems like personal counts get the most love, right? When customers share photos of their photos, experiences or purchases.

Word of Mouth 134

Word of Mouth Paid Content Conversion Work Management 134

Buffer

JULY 29, 2019

Enter your blog’s URL and your email address, and press go. The full list includes: Facebook Google Twitter LinkedIn Pinterest even Slack. This next series of scores go a bit beyond simply typing your website URL and pressing Enter. Google’s Content Quality Score. Hubspot’s Marketing Grader.

Social Media 72

Social Media Social Marketing Media Dwell 72

ClearVoice

APRIL 11, 2019

You’ll need to keep up too by diversifying your personal and professional site, having a go-to one-sheeter on what you offer, ready-to-sign contracts, client testimonials, work examples you can share, and so on. How to write for social and viral campaigns. Viral campaigns? You can optimize for any site, any keyword with ease.

Lead Scoring 76

Lead Scoring Lead Ranking Viral Marketing Work Management 76

Marketing Craftmanship

AUGUST 7, 2011

Thanks to search engines and social media, anyone with a computer and a personal agenda can now inflict substantial, long-term damage to the reputations of institutions that may or may not be deserving of their viral sabotage. This service is free, but does not provide a comprehensive view of everything that’s being said.

Brand Identity 100

Brand Identity Branding Viral Marketing Opinions 100

Convince & Convert

JULY 23, 2012

The more important good is that this gives the players a voice… especially in a league like the NFL where showcasing individual personality is met with financial punishment. Good for Deron Williams for being the person to break his new 98 million dollar contract with the Brooklyn Nets. Google+ and the Independent Sports Blogger.

Social Media 135

Social Media Media Blogger Television marketing 135

Biznology

JANUARY 9, 2014

This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. If you’re starting to outgrow Google alerts, it may be time to invest in Mention – a tool which allows real-time monitoring of any keyword, from industry terms to your brand’s name. Google Alerts.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Hubspot

APRIL 21, 2020

Because, in content, there's a strong relationship between virality and emotion. This allows your audience members to click a button, no matter where they're consuming your content, and immediately share that content among their personal networks. At that point, Google is marketing content for you. 2) Surprise people. …

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

DECEMBER 11, 2020

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed. When the button is pressed, the Echo's light ring and the button turn orange to visibly show people that the device has deactivated recording. Image Source. Image Source.

Ethics 101

Ethics Design Guidelines Amazon 101

EveryoneSocial

NOVEMBER 19, 2019

Too many times, brands that have been around for years feel they are untouchable until something happens and starts going viral online. And while you want the reputation to help stop negative press and ensure good future financials, your motivation has to be genuine for real long-term success. Hoping it goes away is not a strategy.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Hubspot

APRIL 1, 2018

Big brands are often hard-pressed to do something ground-breaking when they're already so big. The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country. Google: Year in Search. The following year, Google adapted it for a three-minute video.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Writing content that is easier for #Google to understand can help you write better content for humans. If a trending topic or tweet meshes with your brand personality, create content around it. There is no reason yours shouldn’t.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Content Standard

MAY 14, 2018

In an era of “fake news,” when just about anyone can start a publishing site, print outlandish claims, and go viral on social media, that’s hardly a surprising stat. Only 32 percent of people trust the news. It’s also why award-winning journalist Sally Lehrman set up the Trust Project.

Brand Identity 44

Brand Identity Branding Ethics Trust Marketing 44

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. You can also use paid ads to feature your press appearances, user-generated content, customer case studies, etc. Here’s a quick example of the impact of ad campaigns as a growth hacking strategy -.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

flux.la

JUNE 27, 2020

The campaign gives customers the opportunity to personalize their drinking experience. The campaign went viral quickly, and based on this, Coca Cola decided to provide pre-personalized bottles with a name that is common in a certain country. This was made possible by Google’s Street View and Google Places.

Examples 52

Examples Content Marketing Planning Content 52

Contently

OCTOBER 17, 2016

More importantly, the interest graph in content marketing took an upswing that’s only been matched by people Googling “American move to Canada or maybe France?” Just look at the publishers that do a really good job of making dense topics go viral. Oh, how much has changed. Since then, I finally hit puberty.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Content Viral Marketing 60

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. And we’ve all taken a Buzzfeed quiz (or fifty), right?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

The Effective Marketer

JANUARY 13, 2009

Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Do you have to put out a press release after you revamp your whole website? Until there’s a clear “owner”, a task won’t get done.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

While personalities play a role, I think corporate policies and the marketing leadership play a big role in shaping up how marketing technology is brought into the company. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. And if you do a simple Google search, you’ll find tons of other free stuff that does not require registration.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Contently

NOVEMBER 2, 2016

In the beginning, we tried to impersonate a person, and we found that there was no reason to do that,” he said. According to a study published by JAMA , conversational agents like Siri or Google Now simply don’t understand the difference between “I’m dying” and “I’m dying of hunger” in a crisis.

CMO 60

CMO Facebook Paid Search Agency Ethics 60

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Check it Out: Social Mouths.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

readwrite

JANUARY 25, 2011

Rel8tion was developing a system for matching up a person’s location and their demographic profile with relevant ad inventory, according to AllThingsD , which was able to pull a bit of information off the startup’s website before it turned into the mysterious black page that it is today. We can do that,” says Google.).

Acquisitions 40

Acquisitions Mobile Advertising Advertising Agencies Amazon 40

The Effective Marketer

JANUARY 25, 2009

Shouldn’t [name of person] also participate in this meeting? There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Why are all these people in this meeting? Why are we meeting? What are we trying to accomplish?

Planning 100

Planning Work Management Effectiveness Marketing Management 100