Remove Google Remove Online Marketing Remove Optimization Remove SEM
article thumbnail

Optimize Your PPC Marketing Strategy for B2B Success

Launch Marketing

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

article thumbnail

7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. He authored Advanced Google AdWords , which is now in its third edition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year.

article thumbnail

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

article thumbnail

Building a future-ready marketing operations team

Martech

Knowing how to use data to identify and manage an audience through marketing is vital. This includes knowing the tools, such as Google Analytics and Adobe Analytics, and having skills in using business intelligence tools, such as MS Excel or Power BI, for creating reports and visualizing data. Sales and Marketing Automation.

article thumbnail

Online Marketing Courses: Always Be Learning

A Better Jones

After deciding to pursue marketing full-time a few years ago, it’s been my mission to learn as much as I can about being a proficient marketer. I’m always driven to be the best I can be, but more than anything I really enjoy finding the most optimal ways to spread brand awareness.

Course 52
article thumbnail

Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Hubspot

SEO, or Search Engine Optimization, is essentially the process of expanding a company’s visibility in the organic search results on engines like Google. There are several strides you can take to ensure that your local SEO strategy is optimal and effective. To learn more about SEM, check out this article.