NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Distribution strategy: website for engagement; landing page for conversion; YouTube channel; Vimeo and video syndication, Brightcove, email. A multi-media strategy works best.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? He is interested in integrating marketing messages across multiple online and offline channels. Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. This is possible by getting the audience targeting right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

Martech Advisor

DECEMBER 23, 2019

With the demand for B2B content at an all-time high and a growing list of channels to take advantage of, it can be overwhelming to know where to start or when to adjust your content strategy. Step 4: Create a Measurable Full-Funnel, Multi-Channel Program. Learn More: 5 Pillars of Audience-Centric Content.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

SmartBug Media

APRIL 17, 2020

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Website Personalization.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. Here’s what to keep in mind: Your customers are not looking for you on Google. The right SEO will help you get to the top of Google.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

SmartBug Media

MARCH 19, 2021

7 Marketing Channels to Focus On in 2021. 5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. The Learn UI Design blog is the perfect combination of design inspiration, UI best practices, and branding techniques to ensure your content converts across all channels. Google Ads. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

MarketJoy

JULY 27, 2018

Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Valasys

JULY 26, 2021

Every ad on these channels includes comprehensive analytics data, allowing you to achieve business goals and assess whether your ads produce the results you want—especially when integrated with Google Analytics data. In Google Analytics, UTMs enable us to analyze your data at a more granular level. Wrapping Up!

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

ClearVoice

SEPTEMBER 15, 2020

An entertaining window into the searcher’s soul is Google Trends. How will you push your content out to prospects via social, e-mail marketing, and other channels? Even white papers and research reports need to be compelling to read. Your content should be dynamic, highly visual, and even interactive.

Content Marketing 94

Content Marketing Work Management Marketing Management Content 94

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. ” white paper. It’s the fault of businesspeople. The software does the math, but it’s only as good as the set up.

Social Media 141

Social Media ROI Media Correlation 141

NuSpark Consulting

AUGUST 9, 2012

You are still providing a compelling, unique message via a media channel to target audiences most likely to do business with you. We’ll focus on Twitter, Google+, Facebook and YouTube. Channel subscribers. Google+ activity data is available within the new social media reports in Google Analytics, as below. .

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. It’s unique in that the goal is to instruct the writer on creating content to target a specific search query for the purpose of earning traffic from the organic search channel. Competitor content.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Marketing Insider Group

AUGUST 30, 2019

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Think multi-channel.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Heinz Marketing

JULY 27, 2020

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. But too often, we talk about those as these broader programs where we have our target accounts and we’re doing these multi touch sequences and integrating what’s happening between sales and marketing, all important.

Sales Management 103

Sales Management Top of Funnel Account Based Marketing ABM 103

Anyword

APRIL 4, 2019

Meanwhile, this month the Wall Street Journal created a “Young Audiences” newsroom department , a multi-disciplinary department designed to create new content and curate existing content for younger audiences. For many publishers, podcasts are about more than just a new advertising channel.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

Moz

JANUARY 22, 2019

The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Think multi-platform. Readers consume content in different ways, so don’t limit yourself to your own blog and social media channels. Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. The discovery of a new gem may also prompt regular readers to chime in too.

Curation 48

Curation Webinar Metrics Content Opinions 48

Launch Marketing

MAY 1, 2024

Gated assets such as eBooks, white papers, guides and webinars drive lead generation. Choose Your Marketing Channels An effective marketing campaign must span across different marketing channels. Choose Your Marketing Channels An effective marketing campaign must span across different marketing channels.

Paid Content 118

Paid Content Campaigns Account Based Marketing Marketing & Strategy 118

Varicent

APRIL 20, 2017

Get the right content out on the right channel. When a buyer clicks a link to a white paper, for example, he knows what to expect — an in-depth treatment from the seller’s point of view. More and more, “responsive” means messaging, chatbots, and voice interfaces (Siri, OK Google). No more guidance required.

Account Based Marketing 40

Account Based Marketing Top of Funnel Conversion Demand 40

Heinz Marketing

FEBRUARY 19, 2018

Matt Heinz: I think this might not be a bad opportunity to spend a little time talking about, in the age of digital, and an age of so many different channels, the importance of audio, the importance of conversations like this. You can multi-task and listen to a podcast. Instead what I do, is I go Google them, or I go to their website.

Top of Funnel 52

Top of Funnel Banner Ads Paid Search Agency Banners 52

Contently

DECEMBER 14, 2022

Choosing the right channels can improve your ROI because your audience doesn’t have to dig it up to find it. Contently can help you build an effective multi-channel framework, placing strategy, creation, review, SEO analysis, editorial calendar, and measurement under one roof.

Top of Funnel 158

Top of Funnel Ideal Customer Profiles Marketing & Strategy Digital Marketing Funnels 158

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

JUNE 30, 2009

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. Which channel is more efficient for you? Once they realized how this type of sharing is valuable, they started coming around.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Oktopost

OCTOBER 26, 2020

As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Multi-account, multi-platform conversion tracking.

Enterprise Management 160

Enterprise Management Work Management Social Media Marketing Management 160

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Google Sponsors Free In-Flight Wi-Fi. Learn more. Samsung Announces Android-Powered Con.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Porch Group Media

JUNE 29, 2021

Target discovered that multi-channel consumers spend four times as much as store-only consumers, and 10 times more than digital-only consumers. Even before the pandemic, consumers shop across multiple channels and multiple devices. Customer retention rates are 90% higher for omnichannel vs. single channel.

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Marketing Insider Group

AUGUST 30, 2019

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. Now that mobile has become a primary channel for media consumption; businesses need to take advantage of the opportunities for new traffic and data collection. Think multi-channel.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. 79% of B2B buyers share white papers with their coworkers. Think with Google ). Optinmonster).

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

DealSignal

JUNE 7, 2023

As you host digital events – whether they be virtual wine tastings or webinars – you need to do multi-channel outreach. And you don’t have to create the same old white papers and eBooks. Extend the life of a white paper by breaking it up into blogs or slide decks. With rich, high-quality data.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Work Management 52

Unbounce

JULY 12, 2023

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process. But then I saw Google Live once again. But his final piece he was able to do in six and a half hours.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Scoop.it

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. Choose Main Content Channels and Formats. Another thing you should do is to choose your main content formats and the channels you’ll use to promote this content. Build Multi-Layered Content. What is B2B Content Marketing? Determine Content Goals.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Hinge Marketing

SEPTEMBER 29, 2022

While blog posts are critical to content marketing, there are many other formats content can take, including videos, speeches, books and ebooks, webinars, courses, articles, white papers, guides, kits and e-newsletters. Google sees these links as “credibility votes” for your content. And that just scratches the surface.

Work Management 141

Work Management Marketing Management Marketing Automation Services Paid Content 141

DealSignal

DECEMBER 17, 2020

With large tech companies like Google and Microsoft adopting long-term remote work strategies, even if part-time, the traditional means of engaging with prospects may no longer be effective. As you host digital events – whether they be virtual wine tastings or webinars – you need to do multi-channel outreach.

Marketing Budget 89

Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 89

Sana Commerce

MARCH 30, 2023

Companies are beginning to realize that B2B e-commerce is about more than just adding an online sales channel. Read now Improve product information and content As well as being an important sales channel, a B2B web store functions as a valuable information source where customers can access documentation about your products and business.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52