Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. You’ve got this.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

SEPTEMBER 12, 2017

Get your words–who you are, what you think, what you do, and what your company does, your products and services–out there right now if only to let Google Search and Bing Search know. Your blog posts and site content have a much longer lifespan than the rest of your online social media content. Don’t sweat it.

Google 156

Google Blogger Search Marketing Advertisements 156

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Personally, I am super-proud of my contribution, #5: Google is a lying liar that lies !

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. In the past, this was not the case. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

MAY 6, 2019

Social media is a fantastic platform for promotion. You can engage with people on social media. However, navigating social media is no easy task. When a lot of people notice your social media pages, there’s more work to be done. However, if your material is subpar, Google will throw you to the dreaded double-digit pages.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google recognizes datestamps at an architectural level. Google Webmaster Tools Data Highlighter.

Google 123

Google Press Domain Marketing Management 123

Biznology

DECEMBER 12, 2017

By default, Blog2Social reposts across all of your social media properties every time you edits your post. I can also choose how I want my content to be shared on Facebook, Twitter, Google+, and Instagram. The post Update on Blog2Social social media auto-posting and scheduling plugin for WordPress appeared first on Biznology.

Social Media 146

Social Media Media Blogger Twitter 146

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

NOVEMBER 11, 2011

Wow, there is quite a bit of buzz around Google+ business pages. As a result, I am taking my usual position of the Internet and social media marketing contrarian. So what’s my take on Google+ business pages? So what’s my take on Google+ business pages? Image via CrunchBase. Go ahead and knock yourself out.

Google 80

Google SERP Internet Marketing Buzz 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

MAY 13, 2014

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. Isn’t that interesting?

Youtube 80

Youtube Advertising Channels Google Social Networks 80

Biznology

MAY 12, 2015

Google Prefers Sites with Esprit de Corps. Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. For Google, this means broken links, broken pages, ten-year-old templates.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

APRIL 7, 2015

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

JULY 22, 2014

For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. The first article was a hopeful but disappointed look into the ghost town known as Google+. Google+ did no such thing.

Google 80

Google Communities Network Marketing Youtube 80

Biznology

JULY 29, 2014

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? That’s powerful.

Google 80

Google Network Marketing Social Networks Communities 80

Biznology

APRIL 23, 2014

Google Glass is the first step in the amalgamation of offline and online. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg' You and I thrash back and forth between these two worlds, trying desperately to integrate one into the other.

Google 80

Google Privacy Internet Marketing Barriers 80

Biznology

DECEMBER 21, 2016

Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Discover the following eight commonly overlooked ways to make social media work for you. Choose platforms wisely.

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

MAY 19, 2014

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. 41% of customers are winning customers using social media (source: Search Engine Journal).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JULY 16, 2015

In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. Here are just a few to get you started. Conclusion.

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Biznology

MAY 27, 2013

Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: Google. image credit: Google.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

FEBRUARY 11, 2016

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. It was frustrating.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

MAY 5, 2014

Historically, media has been broken into three categories: Paid. Paid media is exactly what it sounds like: You pay someone to share your brand’s message. Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers.

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

FEBRUARY 11, 2014

Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. In Are you a social media polymath? This is a gift.

Social Media 80

Social Media Media Youtube Curation 80

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Growth of Google Now and Conversational Search may further reduce your opportunity to be seen.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

OCTOBER 3, 2013

Businesses seem to see the value in social media usage. The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise. Business owners seem to know that social media is the place to be but not many know how to set appropriate goals when it comes to these digital forums.

Social Media 80

Social Media Media Twitter Linkedin 80

Biznology

OCTOBER 22, 2015

It was an interesting question, and I started my answer by noting that Facebook was the first really big thing in social media and that nothing has really threatened it since. We’ve seen Apple, Google, and Microsoft all take a shot at voice, at swiping, and at gestures, but it still requires focus to interact with your phone.

Social Media 80

Social Media Media Privacy Facebook 80

Biznology

JANUARY 4, 2016

Google took away your keyword data. Are you using social media listening as one of them? Yes, you can use keyword research tools (including free ones, such as Google Keyword Planner) to find related words to the ones you are currently using, but there are benefits in going beyond keyword research tools. Like this post?

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

MARCH 14, 2012

Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. Are you interested in using Google+ for your company, but don’t know where to start?

Google 80

Google Allocation Business Wikipedia 80

Biznology

JANUARY 22, 2018

Resources: Use brainstorming, Google , or another source like an industry association. Check that you’re making good choices with a quick Google search. These include digital-first companies like Amazon , Google, Facebook , eBay , Netflix , Salesforce , Uber , and many more. Action: List the top problems in your field.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager?

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80